Competitive ad analysis empowers you to improve your advertising strategies to boost the success of your business. The reality is that competition is inevitable in the professional…
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What does promoting job openings mean? In its simplest terms, we think it means to publicize the fact that you have a job opening(s) and are inviting candidates to apply. To improve…
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If you know how to use Google Ads, you can instantly impact your lead count and sales figures. Increasing a customer base is one of the most challenging aspects of growing a travel…
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Do you need more leads in your sales funnel? Do you want a position on page 1 of the search results right now? Pay-per-click (PPC) ads are hands-down the fastest way to generate highly…
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Over the past month, a lot of our clients have received Google Beacons in the mail, even though they haven't specifically asked for them. That's raised questions like: What are…
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Search engine marketing, often abbreviated as SEM, is the name given to the variety of online marketing tactics used by businesses to market to users via a search engine, such as Google,…
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Congratulations, you have a website! But did you know your site joins 4.49 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics…
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When it comes to marketing, you can always do better. With Google search results getting ever more ad-focused, now is the time to look at your PPC strategy. Is it as effective as it…
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Are you using Pay-Per-Click (PPC) services to market your website? If not, you aren't just sacrificing an additional revenue stream for you and your business. You're actually abandoning…
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Getting people in the door (whether it's a physical door or a virtual door) is difficult. You can't just push a button and people automatically show up. It takes a certain kind of effort…
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