Improve & Grow Internet Marketing Services

Growth Starts Here

Online Marketing Agency in Lancaster, PA

Improve & Grow’s clients know exactly how to invest in their digital marketing and sale lead generation. Why? Because they have a data-backed strategy called a Growth Road Map. And, their Growth Road Map is the foundation for the Lead Gen System that gives them a predictable flow of high-quality leads. 

The Growth Road Map and the Lead Gen System are practical, proven tools we use to serve our clients. 


However, the heart and soul of I&G – what makes our internet marketing services special – is our vision and people. Our vision is to use our God-given talents to help businesses grow, and each team member is a core contributor to getting stuff done. 

Since 2014, Our team has helped over 100 service business leaders plan, build, and grow their inbound lead system to meet their revenue goals with a profitable return on investment. It’s our privilege to help grow someone’s business. Plus, as our clients grow, so does I&G. We like it that way.

So, why should you want to work with Improve & Grow? 

Well, that’s what we’ll answer right here…

Internet Marketing Testimonials & Case Studies

Our Clients Are Our Biggest Fans!

Marc Crusemire

In our first year we grew by over 30%, and we are already crushing last years sales, despite a 2 1/2 month shutdown due to COVID-19!

Tom Stanley

Before Improve and Grow our website was with a hosting company and we were using their limited website tool. We were introduced to Improve and Grow about 4 years ago and have not looked back. We

Garry Davis

I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.

Nicole Anderson

Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers' businesses and helping them to grow. They took

Casey King

As a small business stepping up from a generic website providing limited results, it was important to me to find a company that understands website design and development projects. Not just on an aesthetics

Connie Dienner

I absolutely love, Carl and his team at Improve and Grow! They go above and beyond to work with you and your business needs no matter your size. They have helped us take steps within our budget, and set

Mission • Vision • Values

Our Company Core

Our Vision

To use our knowledge, expertise, and creativity to grow businesses and better the lives in our communities.

Our Mission

We help our customers grow their businesses by generating more leads without resorting to random acts of marketing.

Customer Success

We put our customers’ success first, trusting ours will follow


We commit a portion of our time, knowledge, and profits with our community

Results Driven

We make decisions based on available data, not just opinions to improve results

Continual Improvement

We are continually improving our people, processes, and product.


We strive for excellence at all times and make it right when we fall short.


You can count on us to deliver on our promises.

Honor God

We are called to treat everyone with honesty, love, and respect.

Our Team

The Best Part Of I&G

Carl-Lefever-Improve & Grow Team-square-08

Carl Lefever

Founder & Strategist
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Sam Shoemaker

Creative Service Manager
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Skip Lefever

Digital Marketing Services Director
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Scott Rehnberg

Content Specialist II
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Ricky Angeles

Web Developer II

Sally Ricker

Freelance Copywriter

Claudia Dineen

Executive Assistant
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Michael Arrieta

SEO Manager
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Jen Leong

Customer Success Manager
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Devin Anderson

PPC Specialist

Noel Maldonado

Off-page SEO Specialist I
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Erin Walker

Customer Success Specialist
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Harrison Potts

SEO Specialist

Paul Alicea

Senior Web Designer

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