About Improve & Grow

Noel is a father of 3 boys and 2 girls, ages ranging from 15-21. His favorite snack is Doritos. He enjoys doing research and learning new things and is passionate about music production.

Devin David Anderson moved to Lancaster, PA, in the late 90s after traveling the world with his military family. Devin started his digital marketing journey as a marketing intern for a small video marketing company in 2013. Devin is a skilled paid ad specialist with almost a decade of experience. He is currently finishing his B.A. in Public Administration and Communications/Public Relations major. 

Devin is VP of the Lancaster Historic Lions Club. In his free time, you can catch him helping advance and enhance underserved communities by building strong community infrastructures.

As a customer success specialist, Tracy pours her passion and experience into driving business growth for customers by actively communicating and managing projects. She works directly with both strategists and clients to manage all kinds of digital marketing work. To produce a great return on investment, she ensures that projects are executed within budget, on time, and as effectively as possible.

When she’s not at work, Tracy dedicates her time to her family, with a loving partner and son while doing what she can to raise awareness for patients with Autism Spectrum Disorder. As a customer success specialist, Tracy pours her passion and experience into driving business growth for customers by actively communicating and managing projects. She works directly with both strategists and clients to manage all kinds of digital marketing work.

Jen Leong is a customer success specialist for Improve & Grow. She brings seven years of combined digital marketing, account management, and project management expertise to the team, focusing on customer service.

Jen works to build client relationships and help the team complete projects on time. Before joining Improve & Grow, she worked as an Account Manager for many marketing organizations. Her responsibilities included managing accounts from start to finish — from initial call to closure — building solid relationships with clients at all levels to achieve their goals successfully. Jen also enjoys spending time with her family and two dogs, Milo and Oliver.

Michael is a seasoned digital marketer with a focus on SEO (search engine optimization) and frontend web development, who has helped companies build and improve their web presence and generate traffic for a wide range of businesses since 2016. He is excited to help clients improve their online presence and revenue stream through a blend of tested methods that builds up brands and drive conversions. Being self-driven learner, Michael stays current with updates in CRM and CMS platforms, as well as SEO best practices. Michael enjoys being a new dad, walking his dog and playing and recording music on the guitar, drums, and keyboard.

Andrea is passionate about to-do lists, keeping an organized and efficient workplace, and supporting the team so they can focus on providing the best service to our clients. She is versatile in her role due to her previous background in project & account management in digital marketing. Her responsibilities include client invoicing and reporting, meeting coordination, internal affairs, business development to name a few. When not working, she is likely taking photos for her photography business, spending time with her husband and two sons, or cooking.

Sally works closely with the marketing team at Improve & Grow to help develop website copy, written content, and SEO-friendly articles. She loves telling client stories and bringing a unique voice to each and every brand. In her free time, Sally loves playing sports, enjoying the outdoors, and reading up on the latest marketing trends.

Ricky’s role as a Front-End Developer (WordPress developer) is to bring the client and designer’s idea to life. His passion for learning how things are built at a young age has put him in his current position of bringing our web designs to life and ensuring they work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.

Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link Building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new SEO trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.

Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.

Annie is our Digital Marketing Specialist here at Improve & Grow. Her role is to provide digital outreach, as well as, content creation to help increase traffic, leads, and conversions to our clients’ sites. Her experience and diverse creative and marketing background include user experience design, graphic and web design, and content development. With these skills, she is able to analyze, communicate and creatively craft content that will help our clients win big by improving their organic traffic and conversions. Annie and her husband Philip enjoy trying new restaurants, traveling, and spending quality time with Annie’s cat, Watson.

As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience gives him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, arm-chair theologian, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.

Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations. He is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.