About Improve & Grow
Growth Starts Here
Improve & Grow’s clients know exactly how to invest in their digital marketing and sale lead generation. Why? Because they have a data-backed strategy called a Growth Road Map. And, their Growth Road Map is the foundation for the Lead Gen System that gives them a predictable flow of high-quality leads.
The Growth Road Map and the Lead Gen System are practical, proven tools we use to serve our clients.

However, the heart and soul of I&G – what makes us special – are the vision and people. Our vision is to use our God-given talents to help businesses grow, and each team member is a core contributor to getting stuff done.
Since 2014, Our team has helped over 100 service business leaders plan, build, and grow their inbound lead system to meet their revenue goals with a profitable return on investment. It’s our privilege to help grow someone’s business. Plus, as our clients grow, so does I&G. We like it that way.
So, why should you want to work with Improve & Grow?
Well, that’s what we’ll answer right here…
Testimonials & Case Studies
Our Clients Are Our Biggest Fans!
Tom Stanley
Before Improve and Grow our website was with a hosting company and we were using their limited website tool. We were introduced to Improve and Grow about 4 years ago and have not looked back. We were cautious about entrusting our website to a new agency and expressed our concerns. Carl answered all of our objections, laid out the plan of action and we moved forward. They redesigned our website and began the task of SEO, PPC, creating links and creating value in our website to help us rank at or near the top of searches. Their work has helped our business grow. They have been available for even the most basic of questions, helped us understand the process. I’ve had significant interaction with nearly everyone on Carl’s team and found them knowledgeable, professional and with the best interests of our business at the front of their work. Take a solid look at Improve and Grow and I think you will like what you see.

Garry Davis
I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.

Nicole Anderson
Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers’ businesses and helping them to grow. They took my ideas and helped to create the dream/vision I had. The whole experience was organized, efficient, and clear. I was kept up to date on our progress and any questions I had were answered quickly. I have already and will continue to highly recommend Improve & Grow.

Casey King
As a small business stepping up from a generic website providing limited results, it was important to me to find a company that understands website design and development projects. Not just on an aesthetics level, but also in terms of building in SEO and improving search results. The team at Improve & Grow nailed it!

Connie Dienner
I absolutely love, Carl and his team at Improve and Grow! They go above and beyond to work with you and your business needs no matter your size. They have helped us take steps within our budget, and set goals we can achieve. We have seen tremendous growth since working with them, and continue to strategize with them for the future! A huge thank you to Carl for working with us, and helping us to understand our market and business!!

James Baron
Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.

Mission • Vision • Values
Our Company Core
Our Vision
To use our knowledge, expertise, and creativity to grow businesses and better the lives in our communities.
Our Mission
We help our customers grow their businesses by generating more leads without resorting to random acts of marketing.
Customer Success
We put our customers’ success first, trusting ours will follow
Generosity
We commit a portion of our time, knowledge, and profits with our community
Results Driven
We make decisions based on available data, not just opinions to improve results
Continual Improvement
We are continually improving our people, processes, and product.
Excellence
We strive for excellence at all times and make it right when we fall short.
Integrity
You can count on us to deliver on our promises.
Honor God
We are called to treat everyone with honesty, love, and respect.
Our Team
The Best Part Of I&G

Meet Noel Maldonado
Noel is a father of 3 boys and 2 girls, ages ranging from 15-21. His favorite snack is Doritos. He enjoys doing research and learning new things and is passionate about music production.
Noel Maldonado

Meet Devin Anderson
Devin David Anderson moved to Lancaster, PA, in the late 90s after traveling the world with his military family. Devin started his digital marketing journey as a marketing intern for a small video marketing company in 2013. Devin is a skilled paid ad specialist with almost a decade of experience. He is currently finishing his B.A. in Public Administration and Communications/Public Relations major.
Devin is VP of the Lancaster Historic Lions Club. In his free time, you can catch him helping advance and enhance underserved communities by building strong community infrastructures.
Devin Anderson

Meet Tracy Stauffer
As a customer success specialist, Tracy pours her passion and experience into driving business growth for customers by actively communicating and managing projects. She works directly with both strategists and clients to manage all kinds of digital marketing work. To produce a great return on investment, she ensures that projects are executed within budget, on time, and as effectively as possible.
When she’s not at work, Tracy dedicates her time to her family, with a loving partner and son while doing what she can to raise awareness for patients with Autism Spectrum Disorder. As a customer success specialist, Tracy pours her passion and experience into driving business growth for customers by actively communicating and managing projects. She works directly with both strategists and clients to manage all kinds of digital marketing work.
Tracy Stauffer

Meet Jen Leong
Jen Leong is a customer success specialist for Improve & Grow. She brings seven years of combined digital marketing, account management, and project management expertise to the team, focusing on customer service.
Jen works to build client relationships and help the team complete projects on time. Before joining Improve & Grow, she worked as an Account Manager for many marketing organizations. Her responsibilities included managing accounts from start to finish — from initial call to closure — building solid relationships with clients at all levels to achieve their goals successfully. Jen also enjoys spending time with her family and two dogs, Milo and Oliver.
Jen Leong

Meet Michael Arrieta
Michael is a seasoned digital marketer with a focus on SEO (search engine optimization) and frontend web development, who has helped companies build and improve their web presence and generate traffic for a wide range of businesses since 2016. He is excited to help clients improve their online presence and revenue stream through a blend of tested methods that builds up brands and drive conversions. Being self-driven learner, Michael stays current with updates in CRM and CMS platforms, as well as SEO best practices. Michael enjoys being a new dad, walking his dog and playing and recording music on the guitar, drums, and keyboard.
Michael Arrieta

Meet Andrea Kelly
Andrea is passionate about to-do lists, keeping an organized and efficient workplace, and supporting the team so they can focus on providing the best service to our clients. She is versatile in her role due to her previous background in project & account management in digital marketing. Her responsibilities include client invoicing and reporting, meeting coordination, internal affairs, business development to name a few. When not working, she is likely taking photos for her photography business, spending time with her husband and two sons, or cooking.
Andrea Kelly

Meet Sally Ricker
Sally works closely with the marketing team at Improve & Grow to help develop website copy, written content, and SEO-friendly articles. She loves telling client stories and bringing a unique voice to each and every brand. In her free time, Sally loves playing sports, enjoying the outdoors, and reading up on the latest marketing trends.
Sally Ricker

Meet Ricky Angeles
Ricky’s role as a Front-End Developer (WordPress developer) is to bring the client and designer’s idea to life. His passion for learning how things are built at a young age has put him in his current position of bringing our web designs to life and ensuring they work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.
Ricky Angeles

Meet Scott Rehnberg
Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link Building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new SEO trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.
Scott Rehnberg

Meet Skip Lefever
Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.
Skip Lefever

Meet Annie Moyer
Annie is our Digital Marketing Specialist here at Improve & Grow. Her role is to provide digital outreach, as well as, content creation to help increase traffic, leads, and conversions to our clients’ sites. Her experience and diverse creative and marketing background include user experience design, graphic and web design, and content development. With these skills, she is able to analyze, communicate and creatively craft content that will help our clients win big by improving their organic traffic and conversions. Annie and her husband Philip enjoy trying new restaurants, traveling, and spending quality time with Annie’s cat, Watson.
Annie Moyer

Meet Sam Shoemaker
As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience gives him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, arm-chair theologian, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.
Sam Shoemaker

Meet Carl Lefever
Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations. He is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.