The SEO Strategist Guide to Keyword Research in 2018
Both the novice and experienced SEO strategist have to know how to conduct proper keyword research in order to enjoy some degree of success in today’s market space; the mere optimization of simple keywords just isn’t as rewarding as it once was. As a result, no SEO strategist on the face of the planet can afford to…
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How to Run a Successful SEO Campaign
How important is SEO for your business marketing? You’ll hear all the time that optimizing for search engines is the key to success. Yet, 46% of small business still don’t have a website. What’s holding them back? Lack of information. Here’s a bit of data to chew on to ensure you really understand the power…
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How To Measure Online Marketing Campaign ROI
Today, having a business with no website is a lot like a mom having a teen with no social media account. It’s uncommon and entirely unexpected. However, you’ll find a whopping 45% of businesses that still don’t have a site. Needless to say, they’re missing out on all that digital marketing has to offer. Google…
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15 Excellent SEO Quotes and How To Apply Them
Search Engine Optimization (SEO) has been around in some form or another since at least the mid-90s, which can make it seem overwhelming to jump into for people just beginning to build their brand. But as the old adage goes, the best time to start may have been yesterday, but the second-best time to start…
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What You Should Ask When SEO Outsourcing
Deciding whether or not to outsource a job can be pretty tough for several reasons. On the one hand, outsourcing is cheap. On the other hand, however, you can’t be sure that the agency you choose to do the work will deliver great results. Such fears can be heightened when the job that you’re outsourcing…
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AdWords Ad Extensions – One Best Practice Doesn’t Fit All Case Study
If you have worked with a Google Account Strategist on your AdWords account(s) anytime in the recent past, you were probably strongly encouraged to use all the available ad extensions all of the time for your PPC search campaigns. Using Ad Extensions has the potential to accomplish several things, including to increase the size of…
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10 Things to Look for in a Social Media Strategist
Social media is a platform that requires consistency to be effective. Used well, you can get incredible results from social marketing. Unfortunately, many organizations struggle to implement social marketing correctly. The most-mentioned content marketing challenge is finding the time and resources needed. This is where a social media strategist can make a big difference. A…
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12 SEO Business Mistakes (and How to Avoid Them)
Learning SEO, which stands for search engine optimization, is a complicated process if you are not already familiar with how it works. The Internet is cluttered with articles illustrating how to incorporate SEO into your business. You probably already know how to strengthen your SEO to some extent, but we’ll cover some ways to help you…
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9 Reasons Why You Need Conversion Tracking Right Now
Every business wants to convert clients. Building relationships and getting traffic means nothing if it doesn’t make a sale, right? And, let’s face it… while green with envy, you’ve heard other company’s success stories. Stuff like “This company increased their sales leads by 350%!” or “This business increased online B2B lead generation by 252%!” So why not…
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How to Optimize a Product Landing Page for Max ROI
Digital marketing should be at the heart of every product launch. After all, the internet is where most people spend their time. Just look around you – people are consistently using their tablets, smartphones, and laptops. It almost seems as if folks would prefer to shop, communicate and work virtually than in real life. And…
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