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audience segmentation

How Audience Segmentation Will Increase Conversions

When you’re selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive your sales up. But only if you know what you’re doing. That means understanding your audience so well you can predict their future behaviors. It’s…

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targeted email marketing

7 Ways to Get Big Returns From Targeted Email Marketing

How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you’re spending 5 hours or more every week, not utilizing the right strategies your email campaigns might be falling right on their collective faces. To be a targeted email marketing expert, you need to…

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ppc metrics

The PPC Metrics That Really Matter to Your Bottom Line

Congratulations, you have a website! But did you know your site joins 4.47 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics to help you stand out and reach that target audience. It’s not enough anymore to just open a page, post some text and images, and hope…

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impact of social media

What You Need to Know About the Impact of Social Media on SEO

Everyone knows the importance of an SEO strategy. But there’s one thing that many don’t realize can play a part: social media. Despite this, the impact of social media on SEO is not something that any smart businessperson should ignore. In fact, taking advantage of social media is a great way to get a leg…

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PPC data

Why You Need to Use PPC Data to Boost SEO Traffic

Are you using Pay Per Click (PPC) on your website? If not, you aren’t just sacrificing an additional revenue stream for you and your business. You’re actually abandoning one of the most essential ingredients of marketing success in the 21st Century. You’re sacrificing your data. PPC Data is an integral view into the performance of…

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how ppc works

Understanding How PPC Works With SEO To Boost Your Brand

Pay per click campaigns and search engine optimization fall on two different sides of the advertising spectrum. While SEO focuses on generating organic traffic, PPC revolves around buying ads. Neither strategy is wrong, but they’re usually implemented separately. We’re here to say that focusing on one strategy while disregarding the other is costing you traffic. Why?…

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user experience design process

10 Key Factors to Include In The User Experience Design Process

There are a lot of factors to keep in mind as you begin your user experience design process. Your goal is to convert website visitors into valued customers. To make this happen, your users must have a great experience on your site. So how do you design the user experience for the greatest ROI? This article will explain…

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how to write an article

How to Write an Article for Your Site that Actually Gets Read

To write or not to write? That is the question. But actually, it’s not. If you’re in business and looking to gain a high position on the Search Engine Results Pages (SERPSs), writing isn’t an option. It’s a necessity. Now, before you start to write that epic blog post, do you know how to write an article…

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