When you’re selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive your sales up. But only if you know what you’re doing. That means understanding your audience so well you can predict their future behaviors. It’s…

How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you’re spending 5 hours or more every week, not utilizing the right strategies your email campaigns might be falling right on their collective faces. To be a targeted email marketing expert, you need to…

Congratulations, you have a website! But did you know your site joins 4.47 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics to help you stand out and reach that target audience. It’s not enough anymore to just open a page, post some text and images, and hope…

Everyone knows the importance of an SEO strategy. But there’s one thing that many don’t realize can play a part: social media. Despite this, the impact of social media on SEO is not something that any smart businessperson should ignore. In fact, taking advantage of social media is a great way to get a leg…

Are you using Pay Per Click (PPC) on your website? If not, you aren’t just sacrificing an additional revenue stream for you and your business. You’re actually abandoning one of the most essential ingredients of marketing success in the 21st Century. You’re sacrificing your data. PPC Data is an integral view into the performance of…

Pay per click campaigns and search engine optimization fall on two different sides of the advertising spectrum. While SEO focuses on generating organic traffic, PPC revolves around buying ads. Neither strategy is wrong, but they’re usually implemented separately. We’re here to say that focusing on one strategy while disregarding the other is costing you traffic. Why?…

There are a lot of factors to keep in mind as you begin your user experience design process. Your goal is to convert website visitors into valued customers. To make this happen, your users must have a great experience on your site. So how do you design the user experience for the greatest ROI? This article will explain…