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SEO quotes

15 Excellent SEO Quotes and How To Apply Them

Search Engine Optimization (SEO) has been around in some form or another since at least the mid-90s, which can make it seem overwhelming to jump into for people just beginning to build their brand. But as the old adage goes, the best time to start may have been yesterday, but the second-best time to start…

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SEO Outsourcing

What You Should Ask When SEO Outsourcing

Deciding whether or not to outsource a job can be pretty tough for several reasons. On the one hand, outsourcing is cheap. On the other hand, however, you can’t be sure that the agency you choose to do the work will deliver great results. Such fears can be heightened when the job that you’re outsourcing…

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social media strategist

10 Things to Look for in a Social Media Strategist

Social media is a platform that requires consistency to be effective. Used well, you can get incredible results from social marketing. Unfortunately, many organizations struggle to implement social marketing correctly. The most-mentioned content marketing challenge is finding the time and resources needed. This is where a social media strategist can make a big difference. A…

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seo business

12 SEO Business Mistakes (and How to Avoid Them)

Learning SEO, which stands for search engine optimization, is a complicated process if you are not already familiar with how it works. The Internet is cluttered with articles illustrating how to incorporate SEO into your business. You probably already know how to strengthen your SEO to some extent, but we’ll cover some ways to help you…

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conversion tracking

9 Reasons Why You Need Conversion Tracking Right Now

Every business wants to convert clients. Building relationships and getting traffic means nothing if it doesn’t make a sale, right? And, let’s face it… while green with envy, you’ve heard other company’s success stories. Stuff like “This company increased their sales leads by 350%!” or “This business increased online B2B lead generation by 252%!” So why not…

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product landing page

How to Optimize a Product Landing Page for Max ROI

Digital marketing should be at the heart of every product launch. After all, the internet is where most people spend their time. Just look around you – people are consistently using their tablets, smartphones, and laptops. It almost seems as if folks would prefer to shop, communicate and work virtually than in real life. And…

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How to Get the Most Return From Your PPC Strategy

When it comes to marketing, you can always do better. With Google search results getting ever more ad-focused, now is the time to look at your PPC strategy. Is it as effective as it could be? Below, we’ll walk through some of the small changes you can make today that will give you the edge…

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audience segmentation

How Audience Segmentation Will Increase Conversions

When you’re selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive your sales up. But only if you know what you’re doing. That means understanding your audience so well you can predict their future behaviors. It’s…

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targeted email marketing

7 Ways to Get Big Returns From Targeted Email Marketing

How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you’re spending 5 hours or more every week, not utilizing the right strategies your email campaigns might be falling right on their collective faces. To be a targeted email marketing expert, you need to…

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