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how ppc works

Understanding How PPC Works With SEO To Boost Your Brand

Pay per click campaigns and search engine optimization fall on two different sides of the advertising spectrum. While SEO focuses on generating organic traffic, PPC revolves around buying ads. Neither strategy is wrong, but they’re usually implemented separately. We’re here to say that focusing on one strategy while disregarding the other is costing you traffic. Why?…

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user experience design process

10 Key Factors to Include In The User Experience Design Process

There are a lot of factors to keep in mind as you begin your user experience design process. Your goal is to convert website visitors into valued customers. To make this happen, your users must have a great experience on your site. So how do you design the user experience for the greatest ROI? This article will explain…

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how to write an article

How to Write an Article for Your Site that Actually Gets Read

To write or not to write? That is the question. But actually, it’s not. If you’re in business and looking to gain a high position on the Search Engine Results Pages (SERPSs), writing isn’t an option. It’s a necessity. Now, before you start to write that epic blog post, do you know how to write an article…

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seo strategist

The SEO Strategist Guide to Keyword Research in 2017

Both the new SEO strategist and the old-timer have to know how to conduct proper keyword research in order to enjoy some degree of success in today’s market space; the mere optimization of simple keywords just isn’t as rewarding as it once was. As a result, no SEO strategist on the face of the planet can afford…

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snapchat vs instagram

Snapchat vs Instagram: Which Works for Your Business?

Which social platform should you focus on for lead generation and brand awareness: Snapchat vs. Instagram? These two have a combined monthly user base of over 600 million. There’s no reason you shouldn’t be working to harness the power of these top social platforms for your business or marketing campaigns. We’re here to help you decide…

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youtube seo

YouTube SEO: What it is (and Why You Need It)

Unless you are already in the field of online marketing, you may not think of YouTube as a search engine. Most people just think of it as “that video platform.” Nothing more. But look at the fact that YouTube has over one billion users who watch 5 billion videos a day. And the total number…

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seo link building tools

What We Learned About SEO Link Building Tools in 2016

We are always at the mercy of Google’s ever-changing standards, which is why the SEO link building tools that work today might not work tomorrow. As a result, we are constantly revamping our SEO strategies, trying to find the best ways to use links under Google’s guidelines. Unfortunately, some of us fall flat on our…

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