Conversion Rate Optimization

conversion tracking

9 Reasons Why You Need Conversion Tracking Right Now

Every business wants to convert clients. Building relationships and getting traffic means nothing if it doesn’t make a sale, right? And, let’s face it… while green with envy, you’ve heard other company’s success stories. Stuff like “This company increased their sales leads by 350%!” or “This business increased online B2B lead generation by 252%!” So why not…

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pricing page

The Psychology Behind a Pricing Page that Converts

Psychology is a major aspect of contemporary marketing. Take the blue light effect, for example. Researchers have found that blue light exposure increased appetite and altered a person’s metabolism. Now, suppose you own a restaurant or even a convenience store that sells food. What kind of lighting are you going to choose in your store or…

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