Advertise With Impact

PPC Advertising Services

PPC Campaign Management Services

Light Up the Digital Pathway, One Click at a Time

Pay-Per-Click Management Services

In the ever-evolving digital marketplace, capturing attention is only half the battle. The real challenge? Turning that attention into tangible action. Improve & Grow understands that while organic efforts lay a strong foundation, sometimes you need a more direct approach to lead potential customers straight to your door. This is where our PPC (Pay-Per-Click) Campaign Management Services come into play. Merging strategy with execution, we design PPC campaigns that don’t just target, but captivate and convert.

Are You Missing Out on Key Opportunities?

  • Are you frustrated because your website isn’t showing up on the first page of Google?
  • Do you wish that you had more control over getting interested buyers to visit your website?
  • Do you feel like the people who are visiting your website are just browsing and not ready to buy?
  • Are you disappointed because the ads you are running don’t appear to be working?


I&G will get results from your paid ad campaigns

The Role of PPC in Your Inbound Lead-Generation Journey

The core benefits of Pay-Per-Click management services are immediate visibility and precise ad targeting. As users are constantly overwhelmed with information online, PPC ensures that your message stands out to those actively seeking your products and services. While SEO plants the seeds for long-term growth, PPC is the spark that can ignite immediate interest and action, making it a powerful tool in your inbound lead-generation strategy.

The Benefits

  • Gain immediate visibility within your target audience
  • Get a quick boost of qualified traffic to your website
  • You’ll have very precise control over your targeting
  • Visitors from ads will be more likely to convert
  • You can adjust your PPC ad budget as needed to increase or decrease leads

Paid Search Ad Campaigns

Meeting Active Seekers Head-On

Every day, millions take to search engines with specific intents, needs, and questions. With Paid Search Ad Campaigns, you have the unique opportunity to be the solution they discover.

Benefits & Strategies include

Intent-Driven Targeting

Position your brand directly in the line of sight of those actively searching for your products or services.

Customized Ad Copies

Craft compelling ad copies that resonate with specific search intents, ensuring higher click-through rates and conversions.

Cost-Effective Bidding

Optimize your ad spend by targeting high-value keywords that align with your business objectives and audience preferences.

Social Media Marketing Ad Campaigns

Building Brand Stickiness

Social media has transformed from a simple communication tool to a powerful platform for brand-building and customer engagement. With our tailored Social Media Marketing Ad Campaigns, you can tap into this potential seamlessly.

Strategies & Advantages include

Strategic Display Ads

Position your brand prominently on users’ feeds, ensuring visibility and top-of-mind recall.

Retargeting Campaigns

Remind past visitors of their interest in your offerings, nudging them towards conversion with customized ads.

Engaging Ad Creatives

Develop visually striking ads that resonate with the unique culture and vibe of each social platform, ensuring better engagement and shareability.

Display & Retargeting Ad Campaigns

Amplify Your Digital Footprint

Go beyond the confines of search engines and social media. With Display & Retargeting Ad Campaigns, put your brand on the digital map, ensuring you’re seen, remembered, and revisited.

Highlights & Techniques include

Expansive Network

Showcase your brand on a vast network of popular websites, expanding your reach and reinforcing brand awareness.

Behavior-Based Targeting

Serve targeted ads based on user behavior, ensuring relevancy and higher chances of re-engagement.

Dynamic Ad Creatives

Rotate and adapt ad visuals and messages based on audience segments and their online behavior, ensuring fresh and pertinent content.

Shopping Ads

Transform Browsing into Buying

Social media has transformed from a simple communication tool to a powerful platform for brand-building and customer engagement. With our tailored Social Media Marketing Ad Campaigns, you can tap into this potential seamlessly.

Strategies & Advantages include

Visual Product Displays

Unlike traditional text-based ads, Shopping Ads showcase product images, details, and prices right within search results, providing users with a snapshot of what you offer before they even click.

Intent-Based Targeting

Capitalize on high-intent searches by positioning your products directly in front of users who are actively looking to buy. Be the brand they click on when they’re ready to make a purchase.

Direct Link to Product Pages

Minimize the steps between discovery and conversion. Users clicking on your Shopping Ads are taken straight to the product page, streamlining their buying journey.

Dynamic Pricing Updates

Ensure accurate and up-to-date pricing information in your ads, reflecting any ongoing promotions or discounts, so users always see the most current offers.

PPC Campaign Management Services

Ignite Your Lead-Generating Engine with PPC

While organic strategies set the stage, PPC acts as the spotlight, highlighting your brand’s value proposition at the most opportune moments. Want to see how PPC can seamlessly blend with and boost your comprehensive digital marketing strategy? Unearth the potential of a holistic approach with our Growth Road Map.

More About Pay-Per-Click Advertising

The fight for the first page of the SERP is a struggle in any industry, and it can be difficult to decide where and how to invest in sales-driving marketing strategies. Pay-per-click (PPC) ads provide the quickest way to drive highly qualified traffic to your website, and usually result in better-than-average conversion rates. You also have precise control with targeting options for keywords, locations, devices and much more. However, with all of these Pay-Per-Click advertising options, it’s possible to make costly mistakes and waste a lot of money on poorly designed ad campaigns. That’s where a good PPC ad campaign can make all the difference.

With the right approach and a clearly defined strategy, you can pay your way to the first page of Google while also increasing your bottom line. That said, we’ve seen many business owners fall victim to costly paid ad campaigns that lose them money and time. That’s where we come in — we help launch, optimize, and maintain profitable ad campaigns on Google, Bing, Facebook, Instagram, LinkedIn, and beyond.

Our approach to making you more money with a PPC campaign begins with our proven process of developing a target advertising strategy that is informed by deep market research and competitive analysis. The result is a predictive model that estimates your results based on target market share and your budget.

If the model shows that you can get a positive return on investment (our goal is 2-3x return), then we can move forward to developing and launching the PPC campaigns, followed by our monthly optimization, which is vital to improving and maximizing profitability.

Paid search ads are text-only ads that appear on search engine results pages (also known as SERPs). Search Ads are triggered when searchers type relevant search queries that advertisers are targeting. The search engine chooses which ads to show and in what order in an auction-style bidding process that is governed by a variety of factors including bid, ad relevance, and website experience. These are typically the most effective ads, because users clicking on them were already in the market based on their search; however, the cost per click is typically higher than other ad formats.

Display ads come in many shapes and sizes and appear on websites that rent out their space for advertising revenue. These ads are sometimes referred to as “banner ads” because they often appear at the top of a website but may also show up in the sidebar, footer or even in the middle of an article or newsfeed on Facebook. Many display ads platforms work on an auction-style bid where advertisers select targeting criteria such as demographics or behaviors and a price they are willing to pay. Display ads are typically used to generate awareness for your brand and products and have a lower cost per click.

Display re-marketing ads, also referred to as “re-targeting” ads, are a special form of display ad that specifically target users who have already interacted with your brand by watching a video, visiting a landing page, purchasing a product, etc. These ads are typically used to re-engage a user to return to your website to make another purchase or move further down the sales funnel. They are typically very cost-effective and have a higher-than-average conversion rate.

Product Listing ads, or “shopping” ads, are a special form of display ad used by e-commerce websites that offer products for sale. Similar to search ads, shopping ads can be triggered by certain criteria, such as a keyword or a location. Shopping ads tend to perform very well because they nicely display a product image, description and price in a carousel-like format. They also tend to have a relatively low cost-per-click.

Most social media platforms, such as Facebook and Instagram, offer the ability to run ad campaigns. These platforms are attractive because they offer highly specific targeting criteria. This enable the advertiser to refine their target audience based on behaviors, interests, and triggers such as post engagement. Social media ads are similar in cost to traditional display ads but often result in higher engagement due to the use of more visual or interactive content.

Connect the Clicks with a Comprehensive Strategy

Every PPC campaign is a unique opportunity – a doorway to conversion. Yet, isolated tactics can only do so much. To truly harness the power of PPC, you need a strategy that connects each click to a broader inbound lead-generation journey. That’s where our Growth Road Map comes into play.

Strategies & Advantages include

Tailored Approach

Dive deep into the nuances of your business, audience, and goals. Let’s craft a PPC strategy that’s not just about clicks but about meaningful, profitable engagements.

Comprehensive Insight

Understand the bigger picture. See how each PPC campaign fits within your wider digital marketing ecosystem, and make informed decisions that maximize ROI.

End-to-End Execution

From campaign conception to performance analysis, let us guide you every step of the way, ensuring that every ad dollar is put to optimal use.

Ready to transform your PPC efforts into a powerhouse of lead generation? Start with a strategy that ties it all together.

Frequently Asked Questions​

While relationships often determine the buying decisions in a business-to-business transaction, more and more commercial buyers are turning to the internet to conduct research and narrow down the playing field. In fact, according to recent research, 68% of commercial buyers prefer to conduct research online. While results may vary by industry, when done well, paid ads provide a steady stream of highly qualified leads for your sales team to pursue.

More and more consumers use their smartphones, tablets, and PCs to research what they want, wherever they are and whenever they want to. In fact, a recent poll showed that 89% of consumers use search engines to make purchase decisions. And another study showed 65% of users click on ads when they perform searches with high commercial intent.

In general, PPC works very well when you target the right audience, use compelling ad copy and send the user to a high-converting landing page. It can take time to “dial in” these factors, so it also helps when the cost per lead is well below your break-even point.

We have a handy audit tool that can tell how well your campaigns are performing and provide you with a list of opportunities to improve your return. Click here to learn more about the tool.

It depends on your objectives. In general, search ads provide the best return on investment, because you are serving an ad to a user who has already declared an interest in a keyword you’ve decided to target. Therefore, that user is more likely to convert.

Display ads are typically more effective for developing awareness within your target audience because you are pushing your ads in front of a user as a strategy to build awareness and generate interest. That said, there are highly effective targeting strategies that can be used, such as remarketing, that can enable you to get very high returns on display ads.
Social media ads are similar to display ads; however, the focus is more on content, such as videos and images. Social media platforms offer more complex targeting criteria, so you can get a lot more creative with targeting based on behaviors, interests and even triggers like post engagement, website visits or past purchases. When done well, this can lead to developing very targeted audiences that have a high conversion rate and high rate of return.

It depends on your business objectives, sales model and the level of competition. PPC can be a great way to kick-start traffic and in many industries, users who click on ads are more likely to convert to a lead and provide a very high rate of return. However, if your website has a low conversion rate and you work in a very competitive market with a high acquisition cost, you may not be able to make a good return. In this case, SEO services will take longer but may provide a better ROI. Click here for a more detailed explanation.