PPC Campaign Management Services

Get An Immediate Boost in Lead Flow with Paid Ad Campaigns

PPC Campaign Management

Tailored campaigns. Measurable results.

As a growing business, you need more than just visibility—you need results. At Improve & Grow, we understand that your time and budget are valuable. And, while organic growth builds a strong foundation, it’s not always fast enough to meet your goals. That’s where our Pay-Per-Click (PPC) Campaign Management Services come in.

Does this sound familiar?

  • Your website isn’t appearing on the first page of Google when it matters most.
  • You want more control over attracting serious buyers, not just passive visitors.
  • The visitors you do get are just browsing but rarely converting into leads.
  • Your current ads don’t seem to be producing the results you expected.

The Benefits

  • Gain immediate visibility within your target audience
  • Get a quick boost of qualified traffic to your website
  • You’ll have precise control over your targeting
  • Visitors from ads will be more likely to convert
  • You can adjust your PPC ad budget as needed to increase or decrease leads

PPC Campaign Strategy

The Role of PPC in Your Inbound Lead-Generation Journey

At Improve & Grow, we specialize in PPC campaigns that generate more than clicks—they generate leads. Our approach to PPC is designed to fit seamlessly into your overall digital marketing strategy, delivering results that align with your growth goals. We focus on crafting data-driven campaigns that reach your ideal customers at the right time, turning visitors into qualified leads ready to take action.

Discover our PPC Management Services

Google Ads

Be There When Customers Need You Most

Google Ads allows you to place your business in front of potential customers exactly when they’re searching for your services. At Improve & Grow, we design targeted Google Ads campaigns that drive qualified leads through a strategic mix of ad formats.

Search Ads

Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.

Local Service Ads (LSAs)

Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.

Display Ads

Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.

Video Ads

Build engagement and brand awareness with targeted video ads across YouTube and Google’s partner sites.

And More

  • Pmax Ads
  • Discovery Ads
  • Smart Ads
  • Etc…

Meta Ads (Facebook & IG)

Engage and Convert with Highly Targeted Social Ads

Meta Ads allow your business to reach and engage potential customers where they spend their time—on social media. By leveraging Facebook’s unique audience-targeting capabilities, we create tailored campaigns that drive conversions.

Image Ads

Capture attention with visually compelling image ads that resonate with your target audience and drive engagement.

Video Ads

Boost engagement with video content that tells your brand’s story or showcases your products in action.

Lead Funnel Ads

Guide prospects through the buying journey with ads optimized to nurture leads toward conversion.

And More

  • Slideshow ads
  • Carousel ads
  • Stories ads
  • Etc…

LinkedIn Ads

Reach Decision Makers Where Business Happens

LinkedIn Ads give you access to professionals and decision-makers in the industries that matter most to your business. We leverage the most impactful ad types to create campaigns that deliver high-quality B2B leads.

Image Ads

Capture attention with single-image ads that showcase your message directly in users’ feeds.

Video Ads

Tell your story or highlight key offers with engaging video content tailored to your audience.

Carousel Ads

Promote multiple products or messages in a swipeable format that encourages interaction.

Event Ads

Drive attendance and engagement by promoting webinars, conferences, or events directly to your target audience.

And More

  • Spotlight ads
  • Text ads
  • Lead gen forms
  • Etc…
PPC Campaign Management Services

Ignite Your Lead-Generating Engine with PPC

While organic strategies set the stage, PPC acts as the spotlight, highlighting your brand’s value proposition at the most opportune moments. Discover our approach, and see how PPC can boost your leads today. Book a FREE 15 minute intro call and get started.

Why Use a Professional to Manage Your Paid Advertising Campaigns

Managing your advertising dollars wisely is crucial. PPC advertising campaigns provide a fast, effective way to drive qualified traffic and generate leads. Still, it’s easy to overspend on ineffective ads without the right strategy. With Google Ads, you gain precise control over your advertising budget—targeting potential customers by search intent, location, and device to ensure your message reaches the right people.

That’s where Improve & Grow’s expert PPC Management Services come in.

We help you avoid the common pitfalls of PPC by developing and managing campaigns designed to get real results that align with your marketing budget. Our team creates custom PPC advertising campaigns built around your goals, ensuring every dollar is spent wisely. We don’t just drive clicks—we drive leads, using data-driven strategies to target high-intent customers across advertising platforms like Google, Facebook, and LinkedIn.

Our process begins with a deep dive into your market. We craft campaigns that maximize your advertising budget and deliver measurable ROI. We use predictive modeling to estimate your marketing campaigns’ results, aiming to achieve a 10-15x return on investment.

Once your campaigns are live, we optimize them for maximum profitability. Our PPC Management Services ensure that your business keeps growing while seamlessly complementing your search engine optimization efforts for long-term success.

Our Proven Process

We guide you from planning to growth, ensuring a seamless journey to success.

Stage 1: Plan

Develop Your Growth Action Plan

A goal without a plan is just a wish. We help you map out a lead generation plan aligned with your business goals and budget. Every decision we make is focused on delivering the results you need with a 10X or better ROI.

Stage 2: Build

Build Your Inbound Lead System

Our team creates all the assets required to launch your inbound lead system. From compelling ad copy to high-converting landing pages and search-optimized website content, we ensure everything is in place for success.

Stage 3: Grow

Grow Your Monthly Lead Volume

We launch and continuously optimize your inbound lead system. Our goal is to ensure it evolves to meet your lead targets, delivering a profitable return on investment over time.

Frequently Asked Questions​

In general, PPC works very well when you target the right audience, use compelling ad copy and send the user to a high-converting landing page. It can take time to “dial in” these factors, so it also helps when the cost per lead is well below your break-even point.

We have a handy audit tool that can tell how well your campaigns are performing and provide you with a list of opportunities to improve your return. Click here to learn more about the tool.

It depends on your objectives. In general, search ads provide the best return on investment, because you are serving an ad to a user who has already declared an interest in a keyword you’ve decided to target. Therefore, that user is more likely to convert.

Display ads are typically more effective for developing awareness within your target audience because you are pushing your ads in front of a user as a strategy to build awareness and generate interest. That said, there are highly effective targeting strategies that can be used, such as remarketing, that can enable you to get very high returns on display ads.
Social media ads are similar to display ads; however, the focus is more on content, such as videos and images. Social media platforms offer more complex targeting criteria, so you can get a lot more creative with targeting based on behaviors, interests and even triggers like post engagement, website visits or past purchases. When done well, this can lead to developing very targeted audiences that have a high conversion rate and high rate of return.

It depends on your business objectives, sales model and the level of competition. PPC can be a great way to kick-start traffic and in many industries, users who click on ads are more likely to convert to a lead and provide a very high rate of return. However, if your website has a low conversion rate and you work in a very competitive market with a high acquisition cost, you may not be able to make a good return. In this case, SEO services will take longer but may provide a better ROI. Click here for a more detailed explanation.

We collaborate closely with you to understand your business goals, target audience, and market competition. This information allows us to recommend a budget that aligns with your objectives and ensures optimal return on investment.

We utilize various platforms, including Google Ads, Bing Ads, and social media channels like Facebook. Instagram and LinkedIn, to reach your target audience effectively. The choice of platforms is tailored to your specific business needs and where your potential customers are most active.

Our team conducts thorough keyword research to identify terms that potential customers use when searching for services like yours. We focus on high-intent keywords that indicate a readiness to engage or purchase, ensuring your ads reach the most qualified prospects.

We provide regular, transparent reports detailing key performance indicators such as click-through rates, conversion rates, and cost per acquisition. These insights help us assess campaign effectiveness and make data-driven adjustments to enhance results.

We implement geo-targeting strategies to focus your ads on specific geographic areas relevant to your business. This ensures that your marketing efforts are concentrated on potential customers within your service area, maximizing relevance and engagement.

We conduct competitive analysis to understand the local market landscape. This enables us to develop strategies that highlight your unique selling points and position your business favorably against competitors.

We continuously monitor campaign performance and make adjustments as needed, including refining keywords, ad copy, and bidding strategies. Our goal is to improve efficiency and effectiveness, ensuring sustained growth and a strong return on your investment.