Design For Growth

Web Design & Development Services

Web Design & Web Development Services

Where Good Customer Experience Starts

Crafting Digital Experiences That Drive Growth​

In today’s modern digital landscape, your website is more than just a basic online storefront. Websites are platforms that can captivate visitors, tell the story of your brand, and convert casual searchers into loyal, repeating customers. At Improve & Grow, we fuse creativity with digital marketing strategy, turning your website into a powerful tool for inbound lead generation. Let’s transform your online presence into an engaging, consumer-first and conversion-focused experience.

Is your website failing to make you money?

  • Are you concerned that your website is old, outdated, or not up to industry standards?
  • Are users contacting you with questions about things that you try to explain on your website?
  • Not getting enough sales leads through your contact form?
  • Are your website visitors having a hard time understanding what you sell?

Your Website Is Always On...

The Crucial Role of Web Design & Dev in Lead Generation

Every online journey starts with a click. But what happens after that click determines if a visitor becomes a lead. This post-click experience is where web design and web development shine, creating a digital environment that’s not only visually pleasing but also optimized for lead conversion.

The Benefits of a user-focused Website experience:

  • Deliver more consistent profit-building sales activity
  • Allow potential customers to better understand your offer before they contact you
  • Put your customers in a better buying mood when you meet their expectations
  • Increase qualified leads as you nurture your customers to the point of purchase
  • Work 24/7 to engage your customers whenever they are ready

I&G Web Services

Your Brand's Visual Storyteller

Website Design

A well-designed website reflects your brand’s values, mission, and uniqueness.

  • Craft visually stunning pages that capture attention and evoke emotion.
  • Align design elements with your brand ethos for a consistent and memorable user experience (UX).
  • Resonate with your target audience by understanding their preferences and needs.

The Backbone of Your Digital Strategy

Website Development

Great design needs solid framework. Our web development practices ensure

  • Robustness and reliability, minimizing glitches and downtimes.
  • Integration of cutting-edge technologies for a seamless user experience.
  • Adherence to best practices for scalability and longevity.

Guiding The Digital Journey

UI/UX Design

A website should be more than pretty—it should be purposeful.

  • Streamline navigation paths for intuitive user experiences (UX).
  • Prioritize actions and conversions with strategic layouts.
  • Create memorable interactions that encourage return visits.

Engage the On-the-Go Audience

Mobile-First Design

With the world browsing more on mobile devices, adaptability is key.

  • Design with a mobile-first approach, ensuring perfect rendering on all screen sizes.
  • Optimize touchpoints and actions for mobile users.
  • Enhance loading speeds for an uninterrupted mobile experience.

Turn Browsers into Buyers

E-commerce Solutions

Elevate your online store with:

  • Secure checkout processes and payment gateways.
  • Intuitive product browsing and search functionalities.
  • Scalable solutions that grow as your business does.

The Need for Digital Speed and Efficiency

Website Optimization

It’s not just about looks; it’s about performance.

  • Improve loading times and responsiveness.
  • Seamlessly integrate SEO best practices.
  • Ensure consistent performance across devices and browsers.

Continuous Care for Continuous Growth

Website Maintenance

Your digital presence requires ongoing attention.

  • Regular updates to keep up with industry standards.
  • Proactive security checks to safeguard user data.
  • Performance optimizations to ensure your website remains in peak condition.

Stability, Speed, and Support

Hosting Optimization

Behind every reliable website is a robust hosting platform.

  • Minimize downtimes and ensure 24/7 website accessibility.
  • Achieve faster page loads with optimized hosting solutions.
  • Get expert support to tackle challenges swiftly and efficiently.

Move visitors to action-takers

Conversion Rate Optimization (CRO)

Every website visit is a chance to influence decisions, build trust, and deliver value.

  • Delve deep into user behavior to understand motivations, pain points, and barriers.
  • Refine every touchpoint, from captivating CTAs to intuitive forms, ensuring a seamless user journey.
  • Boost ROI by maximizing conversions, whether it’s form fills, phone calls, or online purchases.
  • Harness the true potential of your website traffic and turn passive browsing into proactive engagements.
Web Design & Web Development Services

Unlock Your Brand's Full Potential

Remember, website design isn’t just about aesthetics—it’s a strategic tool in your lead-generating arsenal. Want to see how your website fits into a larger, cohesive inbound lead generation strategy? Dive into our Growth Road Map to understand how every piece, including your website, works together in harmony.

More About Web Design & Development:

Website Design & Development

Designing and developing a profitable website that supports your sales funnel takes more than just building a website. Your website should be your hub for your online sales funnel. Because of that, we’re driven to think a little differently when we build sites for our clients. We build and design websites for companies in Lancaster, PA and all across the USA.


Here’s how we approach helping you build a better website

  • We start by documenting your business goals related to the new site, define the scope and budget, and personalize your target audience.
  • Next, we begin exploring, colors, mock website designs while we begin to outline how the site will fit into your online marketing strategy.
  • Then, once designs and strategy are approved, we develop your new site along with any content that needs to be created.
  • Finally, we will launch the site and we begin to monitor performance and continually optimize and improve your site.

Conversion Rate Optimization (CRO)

When monitoring the metrics of a website, it’s easy to be distracted by the “Site Visits” and “New Users” numbers. Often, we need to focus on the actions users of our site take that show they are moving closer to buying

“Conversions” is the term that we use for these actions, and conversion rate optimization is what we do to increase the frequency of those conversions. For instance, two of the most obvious conversions that we like to see on a website is phone calls or website form fills. Some other conversions that we like to define and foster are time spent on page, engagement with content like videos or downloads, or even how far down a page they scrolled.

Our approach to Conversion Rate Optimization

  • Audit, optimize, or define page goals
  • Develop an in-depth understanding of how the user engages with the page through the use of website monitoring software
  • Make changes to your website based on real user feedback
  • Continuously optimize the users’ experience on the website
  • Develop dedicated landing pages with messages that are geared toward the potential custom

Website Maintenance & Hosting

No longer can businesses have set-it-and-forget-it websites. Technology changes fast, and security issues are a constant serious threat. And search engines like Google, Yahoo, and Bing are constantly changing their criteria for what makes a good website.

For 95% of our clients, we provide monthly, on-going website support and optimization that

  • Keeps website content clean and fresh
  • Keeps search engines delivering their pages to users
  • Gives them peace of mind that when something happens, they have experts who will respond promptly
  • Gives them a competitive advantage through access to experts in development, marketing, content, and technology.
Web Design & Web Development Services

Build a Lead-Gen Engine, Not Just A Website

Improve & Grow doesn’t just build your website. From the first glance to the final click, I&G helps you use every part of your online presence to  influence a visitor’s journey towards becoming a lead.

  • Want to redesign your online presence?
  • Ready to optimize for better performance and lead conversion?
  • Eager to explore how all these services seamlessly integrate with a lead-generating strategy?

Don’t wait for another missed opportunity. Discover how Improve & Grow can use your website to become a lead-generating powerhouse.

Frequently Asked Questions​

How do I know if I need to redesign my website?
There are lots of factors to consider, but the first and most important question to evaluate is whether your current website is getting you the results you need. If not, it’s important to diagnose why. You might just need to make some tweaks or you just might need to redesign your website. Click here for an article that walks you through the key questions to consider.

If you are looking for some outside consult, we offer a free, in-depth website audit that will tell you exactly where you stand and what kinds of improvements to consider.

We also offer a simple, 5-minute website ROI calculator that will evaluate the return on investment you could see from improving your website.

Website conversions are metrics that you define the results you are getting from your website and marketing campaigns.

There are many ways to approach defining conversions. If you’ve used Google Analytics or any other website monitoring software, you may be familiar with statistics such as Page Views, New Users, Sessions, Time On Page, and other metrics. While these are generally good indicators, they don’t always reflect whether users are taking meaningful actions toward becoming a paying customer.

Our approach is to evaluate your website and define conversion goals that gauge where a user is in your sales funnel. These goals can be things like, downloads, newsletter sign-ups, phone calls, contact form-fills, call-to-action links clicked, etc. These are all examples of things users do as they move through the buying process. Learn more about the importance of conversion tracking from our blog.

We’re not sure… Snarky remarks aside, this is really an honest answer without knowing more critical information. In order to properly answer this question we need to consider the following:

  • What kind of business do you have? What do you sell? How do you sell your product/service?
  • What do you need the website to do? Are there any special features you require? Does your website need to talk to any other business software?
  • Do you have a website now? If so, what platform is it built on? What kind of content is on the site?

Do you have a website now? If so, what platform is it built on? What kind of content is on the site?
And each situation has its own unique set of questions, challenges, and solutions.

We have built websites that cost $3000, and we’ve built websites that cost $20,000. It all depends on your business, and how much return on investment you can get from a website that works for you and helps you win more customers.

Not sure how to evaluate your ROI? Click here for a simple website ROI calculator.

If you’d like to move forward with a website project but need a specific estimate of the cost, the best thing to do is to contact someone who knows how to evaluate your sales strategy and develop a website that drives sales.

A compelling web design not only attracts visitors but also guides them towards desired actions, aiding in efficient lead generation. When aligned with the strategies from our Growth Road Map, design plays a pivotal role in converting traffic into leads.

No, our web design and development services are integrated into our comprehensive lead-generation systems. Every design decision is backed by strategies outlined in our Growth Road Map to ensure optimal results.

A robust website ensures smooth user experiences, fast load times, and seamless functionality, which are crucial for keeping potential leads engaged and encouraging them to take action.

Absolutely! We can revamp your current website to better align with lead-generation strategies, ensuring it’s both aesthetically pleasing and optimized for conversions, as outlined in the Growth Road Map.

The timeline varies depending on the project’s complexity. However, our focus is always on integrating the website into the larger lead-generation system, ensuring every element aligns with the Growth Road Map strategy.

Yes, every website we design and develop is optimized for mobile users. Mobile-responsiveness is crucial in today’s digital landscape and plays a significant role in lead generation.

Our design process is deeply rooted in the strategies outlined in your Growth Road Map. We ensure that the website not only resonates with your brand’s identity but also effectively supports lead generation goals.

Yes, we incorporate e-commerce solutions as part of our web development services. Every e-commerce element is designed to be a seamless part of the lead-generation system based on the Growth Road Map strategy.

Yes, our developed websites are user-friendly, and we provide training on content management, ensuring you can make updates while maintaining the integrity of the lead-generation system.

Security is a top priority. We implement best practices during development and recommend ongoing maintenance and security checks, all geared towards safeguarding your lead-generation efforts and ensuring website longevity.

We support and improve the websites we manage for our clients as part of a broader ongoing marketing engagement. We do not provide website support packages as a standalone service.

We build and manage websites using the WordPress CMS. We do not build websites on other platforms such as SquareSpace, Wix, Duda, Shopify, or Joomla.