Our Approach To Internet Marketing
Put yourself in the driver seat of your business growth
Make more money with your website
Focus on your key responsibilities
Know where your money is being invested
Our 4-Phase Approach
Develop Your Plan
Get Quick Wins
Ramp Up Results
Improve & Grow
Phase 1: Developing Your Growth Road Map
We begin with a comprehensive analysis that results in phased strategy to achieve your desired business results.
This initial meeting is for you to tell us your story, your goals, specifically your desired growth. We’ll use this info to build your Growth Road Map.
- Next, we’ll review your Growth Road Map – an in-depth market and competitor analysis, manual website audit, and marketing strategy made to meet your goals.
If we’re ready to move forward, we’ll document agreed upon goals, schedule of services, projected results, and budget to produce the final agreement for your signature
Phase 2-4: Implementing Your Growth Road Map:
Get Quick Wins
Get quick wins as we help you start seeing results right away by addressing urgent issues and capturing low-hanging opportunities with your current website and marketing campaigns.
Typical Quick Win services often include:
- Implement best practices to make it easier for users to convert
- Use ad campaigns to get in front of users already interested in your services
- Address technical issues inhibiting your organic search visibility
Ramp Up Results
Ramp up results as we continue to help you grow your sales pipeline with quality sales leads by targeting your ideal customer with content that shows them how you solve their problem.
Typical Ramp Up tasks include:
- Refine and optimize your ad campaigns to maximize performance
- Optimize your existing website content for search visibility and conversion
- Conduct ongoing research and outreach to expand your online presence
Improve & Grow
Improve and grow your profit as we begin to push your product or service in front of a wider audience, growing market awareness, and improving your website and marketing campaign performance.
Typical Improve & Grow tasks include:
- Expand your reach and create brand awareness within your target audience
- Develop new content to establish authority and stimulate interest
- Utilize remarketing and email marketing to nurture leads
Each phase of our approach to online marketing typically includes a combination of our three main tactics:
- Technical SEO
- On-Page SEO
- Local SEO
- Online Directories & Citations
- Reputation Management
- Link Building & Link Acquisition
- Paid Search Ads
- Display Ads
- Display Remarketing Ads
- Product Listing Ads
- Social Media Ads
- Premium Referral Websites
Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.
Bryce Finnerty, HingePoint
I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.
Justin Harnish, Refreshing Mountain
My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!
Mike Dallmann, Owner, AdventureTURF
My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.
Misty Skinner, Vice-President of Marketing, BR Williams
A little over a year ago, our company made the decision to hire Improve and Grow to improve our SEM strategies. We have seen positive results and we expect that will only continue. I don’t say this lightly, but we have come to trust Carl and his team with what we consider one of our most valuable marketing tools.
Melissa Bauman, Urgent Care for Kids
Website traffic is up 177% year-over-year and 244% – 600% in our prime geographies. Combined with a 80% better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record breaking results.
Randy Hughes, President, Elevated Roofing
We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!
Matt Kocher, Vice-President, SDP Creative
Though we’ve helped 50+ local, regional and national businesses achieve these kinds of results, we want to make sure that we can help you achieve your goals.
That’s why we invest time before we start doing business with to you to learn about your business goals, conduct a detailed growth assessment and development a specific growth action plan that includes the results of your project and expected return on investment.
If we can’t prove to you that our plan will deliver at least a 2X+ return on your investment in the first year, we don’t move forward.
Improve your website and grow your business.
Schedule a meeting today or learn more about how to Get Started »