Our Approach To Internet Marketing

Put yourself in the driver seat of your business growth

  • Make more money with your website

  • Focus on your key responsibilities

  • Know where your money is being invested

4 Steps to Profitable Growth


  1. Map Your Funnel

  2. Build Your Funnel

  3. Improve Your Funnel

  4. Grow Your Funnel

Start by Scheduling a Discovery Meeting

Phase 1: Map Your Funnel


We begin with a comprehensive analysis that results in a road map to achieve your desired business results.

First:

Schedule A
Discovery Meeting

This initial meeting is for you to tell us your story, your goals, specifically your desired growth. We’ll use this info to build your Growth Road Map.

Next:

Review Your Growth
Road Map

Next, we’ll review your Growth Road Map – an in-depth market and competitor analysis, manual website audit, and marketing strategy made to meet your goals.

Then:

Implement Your Growth
Road Map

If we’re ready to move forward, we’ll document agreed upon goals, schedule of services, projected results, and budget to produce the final agreement for your signature

Implementing Your Growth Road Map:

Phase 2:


Build Your Funnel

Get quick wins as we help you build a system that attracts and converts interested buyers into your customers

Typical steps in this phase include:

  • Implement best practices on your website to make it easier for users to convert
  • Develop ad campaigns to get in front of users already interested in your services
  • Address technical issues inhibiting your organic search visibility

Phase 3:


Improve Your Funnel

Watch your results ramp up as we work to refine your audience targeting, increase user engagement and improve your website conversion rates.

Typical Ramp Up tasks include:

  • Refine and optimize your ad campaigns to maximize performance
  • Optimize your existing website content for search visibility and conversion
  • Conduct ongoing research and outreach to expand your online presence

Phase 4:


Grow Your Funnel

Expand your reach to gain awareness and interest in your offer within your target audience

Typical Improve & Grow tasks include:

  • Build brand awareness within your target audience
  • Develop new content to establish authority and stimulate interest
  • Utilize multi-step remarketing campaigns to nurture interest into purchase

Each phase of our approach to online marketing typically includes a combination of our three main tactics:

Search Engine Optimization

  • Technical SEO
  • On-Page SEO
  • Local SEO
  • Online Directories & Citations
  • Reputation Management
  • Link Building & Link Acquisition
Get Found Online

Pay-per-click
Advertising

  • Paid Search Ads
  • Display Ads
  • Display Remarketing Ads
  • Product Listing Ads
  • Social Media Ads
  • Premium Referral Websites
Drive Qualified Traffic

Website Design & Development

  • Website Design
  • Website Development
  • Content Development
  • Conversion Rate Optimization
  • Branding & Messaging
  • Hosting & Maintenance
Build a Better Website
Approach

Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.

Bryce Finnerty, HingePoint

Approach

I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.

Justin Harnish, Refreshing Mountain

Approach

My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!

Mike Dallmann, Owner, AdventureTURF

Approach

My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.

Misty Skinner, Vice-President of Marketing, BR Williams

Approach

A little over a year ago, our company made the decision to hire Improve and Grow to improve our SEM strategies. We have seen positive results and we expect that will only continue. I don’t say this lightly, but we have come to trust Carl and his team with what we consider one of our most valuable marketing tools.

Melissa Bauman, Urgent Care for Kids

Approach

Website traffic is up 177% year-over-year and 244% – 600% in our prime geographies. Combined with a 80% better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record breaking results.

Randy Hughes, President, Elevated Roofing

Approach

We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!

Matt Kocher, Vice-President, SDP Creative

Though we’ve helped 50+ local, regional and national businesses achieve these kinds of results, we want to make sure that we can help you achieve your goals.

That’s why we invest time before we start doing business with to you to learn about your business goals, conduct a detailed growth assessment and development a specific growth action plan that includes the results of your project and expected return on investment.

If we can’t prove to you that our plan will deliver at least a 2X+ return on your investment in the first year, we don’t move forward.

Improve your website and grow your business.

Schedule a meeting today to learn more about how to get started

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Get Started
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