Pricing for Improve & Grow's B2B Lead Gen Services

You know you need to grow your business…

…And you know that digital marketing needs to be a key part of your growth strategy. You are willing to invest time and money to make that happen. But, you’ve arrived at this page because you are wondering:

“How much is digital marketing going to cost me?”

That’s a valid question, and we could respond with some cost ranges based on the type of engagement.

For instance, we start all new customer engagements with a Growth Road Map project that costs $4,500 for the development of a lead generation strategy for a specific website and growth objective.

For clients who need help improving their website and building their marketing campaigns, our Build Phase costs typically vary from $15,000 t0 $50,000 depending upon the scope of work.

And for clients who would benefit from ongoing internet marketing services, we typically operate on a monthly service retainer that starts at $4,500 per month to $18,000 per month, depending upon the level of services needed.

Many of our clients also utilize digital advertising as a means to attracting qualified traffic to their website. Ad spend budgets vary great, but typically fall between $5,000 to $20,000 per month.

You could also just give us a number and we could probably figure out a way to build a plan to match your budget.

But that would be putting the cart before the horse.

Would you hire a heart surgeon based on who offered the lowest price?

Of course not, just as you wouldn’t pay a premier business coach to tell you where to get your car washed.

A better question might be…

“How much do I need to spend to reach my growth goals?”

The right answer to your question is, we don’t know…at least not yet.

Until we understand your business objectives and the environment you are operating in, we don’t know what the right mix of services you need to meet your growth goals. The right budget for your business is a function of several factors, including the size of your local market, your position in the market, the level of competition, and the current state of your online presence.

The good news is that we have a proven process for uncovering the right strategy and budget to hit your goals, which we call a “growth road map.

But there is a more important question you should ask first:

“How much can I afford to invest in digital marketing?”

You’ve probably heard, “You need to spend money to make money.” And that’s true to a degree. But business owners expect that their investment in marketing should provide an acceptable rate of return. Otherwise, why bother?

Let’s say we told you that we could grow your business by $3 million over the next year if you gave us $1 million to work with. Does that sound like a good deal? Well, only if your profit margins are 100%! But if you are like most business owners, with net profit margins of 30% or less, your profit on $3 million dollars in revenue is less than $900,000. You’ll lose money on your investment! Now, if we told you we could get you $3 million in revenue for an investment of just $300,000, that might be a worthy venture.

So, as you can see, what you can afford to spend is really a function of your desired growth and expected profit margin.

We’ve developed a free tool that you can use right now to get a ballpark estimate answer to that question.