Pricing for B2B Lead Gen Services
Improve & Grow's Pricing
Unlock Your Business's Full Potential with Data-Driven Digital Marketing
Understanding the Cost of Digital Marketing
You understand the importance of growing your business and recognize that digital marketing is crucial for your growth strategy. You’re ready to invest resources to make it happen, but you’re probably wondering about the cost. We could provide you with some cost ranges based on the type of engagement, but it’s important to note that the ranges are wide. This is where our Marketing Investment Calculator becomes incredibly valuable.
Considering Business Objectives and Environment
Before we delve into pricing details, let’s address an important question: “How much do I need to spend to reach my growth goals?” The truth is, we don’t know the answer just yet. We need to understand your business objectives, the competitive landscape, and your online presence to determine the right mix of services and the budget required to achieve your growth goals. It’s a tailored approach.
Determining Pricing Ranges
But let’s backtrack a bit and consider another crucial question: “How much can I afford to invest in digital marketing?” Yes, you’ve heard the saying, “You need to spend money to make money,” and there’s truth to it. However, as a business owner, you expect a reasonable return on your marketing investment. Investing $1 million to potentially grow your business by $3 million may sound tempting, but if your profit margins are 30% or less, you’ll end up losing money. On the other hand, investing $300,000 for the same revenue could be a more worthwhile venture.
Introducing the Marketing Investment Calculator
To help you estimate what you can afford to spend on digital marketing, we’ve developed a free tool—the Marketing Investment Calculator. This tool provides a ballpark estimate and allows you to understand the range that aligns with your desired growth and expected profit margin. It’s a valuable resource that helps you make informed decisions.
So, before we dive into specific pricing details, we encourage you to utilize our Marketing Investment Calculator. It will provide you with a better understanding of your budget range and serve as a foundation for developing a customized growth roadmap tailored to your unique business needs.
Sample Pricing Situations
Local Service
Provider
- $1MM revenue
- $250k new business goal
- $5k average client size
Sample Services
- Paid Search Ads
- Retargeting Ads
- On-site SEO
Sample Marketing Budget
(services + ad spend)
$60,000/year
or $5,000/mo
Sample Marketing Investment Calculator Results
Regional Service
Company
- $3MM in revenue
- $500k new business goal
- $20k average client size
Sample Services
- Paid Search Ads
- Retargeting Ads
- On-site SEO
- Off-site SEO
- Content Development
Sample Marketing Budget
(services + ad spend)
$120,000/year
or $10,000/mo
Sample Marketing Investment Calculator Results
National Service
Company
- $4MM in revenue
- $1MM new business goal
- $50k average client size
Sample Services
- Paid Search Ads
- Paid Social Ads
- Retargeting Ads
- On-site SEO
- Off-site SEO
- Content Development
- Email Marketing Automation
Sample Marketing Budget
(services + ad spend)
$240,000/year
or $20,000/mo
Sample Marketing Investment Calculator Results
