Let's Make a Plan

Team Member

Carl Lefever

Founder & CEO

Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing growth action plans for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations. He is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.

If you could travel anywhere, where would you go and why?
Hard to give one answer – I live to see new places. I’d love to follow Paul’s route when he started churches in the first century. I’d love to visit the pyramids in Egypt or the temples in South America. I’ve always want to visit Ireland. Would also like to learn to cook omelet es from a chef in France.
I was doing consulting a side job and had a tourism client that wanted to grow their bookings and was using Google Ads to get traffic. I didn’t know anything about Google Ads, but I wanted to help him grow his sales and I love working with numbers and experimenting with things to solve problems, so I gave it a whirl. I was hooked from there – I’d found a new passion and have t looked back since.
Be passionate. Be real. Be willing to learn. Be open to change. Make sure you love and enjoy digital marketing, because it’s all we do. Care more about results than tactics.
I like to learn to cook new things – currently loving wood fired steaks and French omelettes. Love to take day trips with my wife and kids.
Continuous Improvement
Spy
Motormouth
Bear
Apple Store. Their tech is fun to use and just works :)
Over. Doesn’t everyone’s?