Camp Marketing Pricing
Stop guessing. Get a plan you can invest in with confidence.
Transparent pricing, built around what you’re trying to grow — not a one-size-fits-all package. Here’s how we think about the investment, and what our camp marketing service plans actually cost.
How to think about your marketing investment
Marketing isn’t a cost. It’s a share of the growth it creates.
The first question we often get is “What do your marketing services cost?” A better question might be, “How much should we plan to invest in marketing to reach our growth goals?” For most camps, the answer is around 10% of the new revenue you’re targeting. Want to add $500,000 in new bookings this year? Plan to invest roughly $50,000 to get there. Our plans are built to give your camp at least a 10X return on your investment…and many camps we work with do better.
Three typical camp marketing investment scenarios
Each marketing service package is built around where and how much the camp wanted to grow.
Service Package #1
Scenario: A 200-bed camp with a thriving camp program seeking to increase off-season guest rentals
- Website Enhancement Project
- PPC Essentials
- SEO Essentials
- Core Website Support
- LeadHub Starter
Estimated investment
$30,000 – $50,000
annual marketing investment
Typical Return
$300,000 – $500,000
annual revenue growth
Service Package #2
Scenario: A 350-bed camp with open capacity on several of their camps weeks and a desire to book more weekend and mid-week guest groups.
- Tailored Template Website
- PPC Growth
- SEO Growth
- Complete Website Support
- LeadHub Core
Estimated investment
$60,000 – $90,000
annual marketing investment
Typical Return
$600,000 – $900,000
annual revenue growth
Service Package #3
Scenario: A camp with 2 operating locations, each with open capacity on camp programs, retreat programs and year-round guest group rentals.
- Custom Website Redesign
- PPC Premium
- SEO Premium
- Custom Website Support
- LeadHub Professional
Estimated investment
$150,000 – $200,000
annual marketing investment
Typical Return
$1,500,000 – $2,000,000
annual revenue growth
Note: Many camps qualify for the Google Ad Grant
Registered nonprofits can receive up to $10,000 per month in free Google search advertising. We manage grant campaigns for camps regularly, and for many of them it means the ad spend portion of their budget is largely covered.
How We Help you find the right Level of INvestment
We size the marketing plan to your growth goal — not the other way around.
Every engagement starts with a Growth Action Plan, and that plan does the budgeting math with you: what you want to grow, what that means in bookings and inquiries, and what it takes to generate them. You’ll see projected results and projected ROI before you commit to anything ongoing. If the numbers don’t work, we’ll tell you.
Growth Action Plan
A complete review of your current marketing and website · market, keyword, and competitor research · website and conversion recommendations · SEO, PPC, and CRM strategy guidance · marketing budget and projected results · step-by-step plan · full ownership of all deliverables, data, and strategy assets. Our standard price covers a Growth Action Plan for one location, one website, and one key revenue stream. Have multiple locations or revenue streams to grow? We’ll tailor the project to fit.
Camp Website Development & Support Pricing
Your new and improved website, scoped to what you actually need.
Camp websites aren’t small brochure sites. You’re presenting multiple revenue streams — summer sessions, group retreats, outdoor education, facility rentals — each with its own audience, its own pages, and its own booking path. So rather than a fixed package price, website work is quoted from scope after we’ve seen what you have and what you need.
Website Projects
Website Enhancements
Already have a site worth keeping? We improve what’s there — new landing pages, conversion and inquiry-form work, technical SEO, and design updates.
$2,500 – $5,000
Great for sites that just need some updates to prepare for marketing
Tailored Template Build
A new 10–15 page camp website built on a tailored template — designed around your brand message and built to convert, with dedicated sections for your key revenue streams.
$7,500 – $12,500
When you need a new site, but don't require a custom design or features
Custom Design Build
A 20–30 page camp website with a fully unique design — every revenue stream, every audience, every booking path, designed from scratch with the custom features you need.
$15,000 – $30,000
For the organization that needs a unique design & custom features
Ongoing Website Support
Managed hosting and unlimited support to keep your site performing year-round.
Core
$150
per month
Standard WordPress · managed hosting · monthly maintenance · unlimited support and edits
Great for small template sites that require basic ongoing maintenance
Complete
$250
per month
Custom WordPress · managed hosting · monthly maintenance · unlimited support and edits
Built for sites that are growing and need more active maintenance
Custom
$500
per month
Custom WordPress + eCommerce · managed hosting · monthly maintenance · unlimited support and edits
The right plan for custom-built websites that need ongoing care
Camp Marketing Services
Marketing service plans based on what you need
We offer multiple service tiers for each of our services so that we can provide what you need right now and scale up – or back – as your needs change.
Camp SEO Service Plans
Each plan includes a monthly SEO audit, local SEO, on-site SEO projects, new content, and a monthly progress report.
Essential
$1,500
per month
+ $1,500 setup fee
Monthly SEO Audit
Local SEO (1 location)
On-site SEO (1 project)
New Content (1 page)
Great for growing one key revenue stream
Growth
$2,500
per month
+ $1,500 setup fee
Monthly SEO Audit
Local SEO (1 location)
On-site SEO (2 projects)
New Content (2 pages)
Great for growing two key revenue streams
Premium
$3,500
per month
+ $1,500 setup fee
Monthly SEO Audit
Local SEO (1 location)
On-site SEO (3 projects)
New Content (3 pages)
Great for growing three key revenue streams
Advanced
$4,500
per month
+ $1,500 setup fee
Monthly SEO Audit
Local SEO (1 location)
On-site SEO (4 projects)
New Content (4 pages)
Great for growing four key revenue streams
Camp Ads Service Plans
Plus ad spend — which the Google Ad Grant may cover. Setup fee matches the monthly rate.
Essential
$1,000
per month
+ $1,000 setup fee
1 Ad Platform
1 Ad Campaign
Ad Spend: $1,000-$2,500
Great for growing 1 key revenue stream
Growth
$1,500
per month
+ $1,500 setup fee
1 Ad Platform
Up to 3 Ad Campaigns
Ad Spend: $2,500-$3,500
Great for growing 2-3 key revenue streams
Premium
$2,000
per month
+ $2,000 setup fee
1-2 Ad Platforms
Up to 5 Ad Campaigns
Ad Spend: $3,500-$5,500
Great for growing 3+ revenue streams
Advanced
$2,500
per month
+ $2,500 setup fee
2-3 Ad Platforms
Up to 7 Ad Campaigns
Ad Spend: $5,000-$7,500
Great for growing 4+ key revenue streams
Camp CRM
LeadHub CRM Plans
Plus usage fees. Setup fees: Starter $750 · Core $1,500 · Pro $3,000.
Starter
$75
per month + usage fees
+ $750 setup fee
Lead Capture & Tracking
Review Management
Business Listing Management
24/7 Chat Support
Great for camps that just need better lead management
Core
$150
per month + usage fees
+ $1,500 setup fee
All Starter features +
Sales Pipeline Management
Unified Communications
Online Booking Calendars
Automated Workflows
Great for camps that need sales pipeline management
PrO
$300
per month + usage fees
+ $3,000 setup fee
All Starter & Core features +
Email & SMS Campaigns
Social Media Management
Funnel Builder
Proposals, Invoices & Payments
Voice & Conversation AI Agents
Great for managing camp sales & marketing operations in one place
Retreat Center Snapshot
$1,000 one-time add-on fee
Get all of the feature you need to manage group sales from initial inquiry to rebooking with pipelines, templates, and automations to help you stay on top of every dollar.
Agency vs. In-House
Get a full marketing team at a fraction of the cost.
To do this work in-house, you’d need a growth strategist, an SEO specialist, a paid-ads manager, a web developer, and a CRM administrator. That’s not one hire — and one generalist marketing hire, fully loaded, typically costs more than most of our camp marketing plans.
On your own:
One person to cover SEO, ads, web, and CRM
Recruiting, payroll, and turnover land on your desk
You can't tell what's working
With Improve & Grow:
A team of specialists for SEO, ads, web, and CRM
No recruiting, no turnover, no payroll to manage
Clear reporting shows what's working
Our Promise to You
Your success is our success.
We’re here to help camps achieve real, measurable growth — typically 30–50% year over year, with a return that makes the investment obvious. We’ll give you honest projections before you commit, and we’ll tell you if we don’t think we can deliver them.
Camp Marketing Pricing FAQ
Questions camp leaders ask us.
How much does camp marketing cost?
Most camps invest between $30,000 – $50,000 in the first year and increase their investment from there depending how fast and how much they want to grow.
Is there a contract?
We have an annual marketing service agreement, but you can upgrade or downgrade your plan with 30 days’ notice as your needs change.
Does the price include ad spend?
Ad spend is billed separately — and if your camp qualifies for the Google Ad Grant, up to $10,000 a month of it may be covered.
Do we have to buy a Growth Action Plan first?
Yes, because it’s what tells us — and you — which services are actually worth your money. It’s $3,000, you own everything in it, and you’re free to implement it with your own team or another partner.
What if we can't afford a full package yet?
Start where you can. Many camps begin with a single service and add as bookings grow. The plan will tell you which piece will move your calendar first.
What isn't included?
Ad spend and software usage fees are billed separately, and website design or enhancement work is quoted from scope. We’ll lay all of it out clearly before you commit — no surprises.