Which social platform should you focus on for lead generation and brand awareness: Snapchat vs. Instagram?
These two have a combined monthly user base of over 600 million. There’s no reason you shouldn’t be working to harness the power of these top social platforms for your business or marketing campaigns.
We’re here to help you decide which social platform will be the most effective for your business and how to get started using it to your advantage.
Snapchat vs. Instagram: Which Works Better For Your Business?
Social media is a great way to develop awareness, build trust, and generate leads. If you’ve explored either platform, they can both be confusing and overwhelming in their own way.
The sheer numbers on Instagram can make it seem impossible to stand out in the crowd, while the private and personal nature of Snapchat can make it seem impossible to gain momentum.
Both platforms are excellent tools for gaining organic traffic, spreading awareness about your brand or business, and attracting quality leads. Here you’ll find all you need to know about deciding which one to focus on: Snapchat vs. Instagram.
You know your business better than anyone, so in the end, it’s up to you to determine which platform suits your brand, but if you get lost we can help with that!
Introduction To Snapchat
Snapchat is a visual social media platform that allows you to publish pictures and videos to individuals or to your entire audience. The interesting part? Your media self-deletes, making it an entirely unique selling platform.
Some helpful stats about Snapchat:
- Over 100 million daily users
- 400 million snaps published per day
- 70% of users are female
- A majority age of 13-24
- 77% of college students are Snapchat users
- Only 2% of advertisers utilize the platform for marketing
Snapchat For Marketing
Since Snapchat is only utilized as a marketing platform by 2% of advertisers, competition is significantly lower than it is on Instagram and many other platforms.
When it comes to Snapchat vs. Instagram, Snapchat’s users are highly active and engaged. When you publish a snap to your audience, the majority of them will, at the very least, open and view it.
Snapchat’s greatest weakness is their reach. There aren’t clickable links with all your other social buttons on your site or any way to see who is following whom. This makes garnering a following can be quite difficult.
The fact that the app deletes your posts is both a weakness and a strength, the sense of urgency created by Snapchat’s self-deleting feature means that people are more likely to engage, and, when used correctly, this can be genius.
However, it limits the potential of each thing you publish. If some of your users are away from the app for too long, they’ll miss your post, and there’s no way to share what you’re posting.
With this in mind, timing is everything when it comes to using Snapchat for your marketing. Taco Bell is a great example of a company that uses Snapchat for their marketing in a truly resourceful way.
In a stroke of brilliance, Taco Bell tends to post snaps late at night, when they’re the only fast food chain open, and college students are in need of a snack.
With Taco Bells close to many, if not most, campuses, and the night-owl nature of most college students, their Snapchat marketing strategy has been hugely successful.
How To Use Snapchat For Your Business
Here are the basics for making the most out of Snapchat for your business. It’s not as hard as it seems!
Firstly, make sure your username or snap code are visible on your website and social accounts, and if you’re active on sites like twitter, you can even make it your profile photo!
Don’t forget to announce to your existing followers that you’ve signed up for Snapchat.
In the Snapchat vs. Instagram battle, if you want a fun, engaging, authentic and personable connection with your millennial potential clients, Snapchat is your best bet. There’s no need to worry about high-quality posts or scripting your videos.
With a highly interactive interface, and a “behind the scenes” feel, Snapchat offers some of the highest engagement out of any social platform. Use that to your advantage by encouraging your followers to interact with you.
The timeliness and personal nature of Snapchat make it perfect for hosting promotions, contests, and more. For example, you can encourage engagement by offering a promotion to the first ten people to respond to a post.
If you want to use Snapchat but aren’t sure how you’ll find followers or people to follow, consider signing up for a directory.
Introduction To Instagram
Instagram is an image sharing platform that allows users to post images to the public and is known for making famous the use of the hashtag.
With a surplus of editing features, Instagram encourages high-quality posts and consistently branded feeds.
Some helpful stats about Instagram:
- 400 million active monthly users
- 75 million active daily users
- Average of 70 million posts daily
- Average of 2.5 billion likes daily
- User age average of 16-34
Instagram For Marketing
There are many tactics in place for generating sales on Instagram, and with an expansion into Snapchat-like territory with “Instagram stories” you can do wonders for your business here.
Instagram ads are not free, but are a valuable application if you have developed your following and presence. They have a tremendous potential reach and are very intuitive to implement.
Its greatest strength in the Snapchat vs. Instagram debate is that Instagram makes it significantly easier to find your target audience and help them find you, mostly through using hashtags.
Where marketers underutilize Snapchat, Instagram is absolutely saturated. Now, almost all users and take part in marketing campaigns for their favorite brands, products, and businesses to some degree.
For Instagram marketing inspiration, look to Starbucks. They utilize soft filters, cute graphics, and strong calls to action to promote their branding and products, and they do it well. They have almost 13 million followers.
How To Use Instagram For Your Business
As a marketing powerhouse, Instagram can be overwhelming, but we’ve got you covered. Here’s everything you need to know to get started using Instagram to grow your business.
Instagram is an excellent tool for building brand awareness and perfecting the “feel” of your brand. Simply start by using the same filter for every post or only posting themed and similar images.
Make great use of the bio and its allotted link. The link is best utilized not as a static link to your homepage but as a call to action that is regularly updated.
Perhaps most importantly, use often and take great advantage of the hashtag. Hashtags are a great way to find your audience. And help them find you.
Hashtags can also be conversational, if you’re a business you can start your own hashtag and encourage your followers to post relevant images under it.
Finding ideal followers, customers, clients is easy via piggybacking. This is the practice of finding a competitor, finding their followers, and engaging with and following them. They are likely your ideal followers, as well!
Snapchat vs Instagram for business uses? Instagram offers far more tools and applications for getting your business recognized and perfecting your brand.
And the winner is? When it comes to Snapchat vs. Instagram, the answer is subjective.
An active social media presence is a great move for any business, big or small. When it comes to Snapchat vs. Instagram, both platforms can help improve your branding, build your exposure, and grow your engagement.
Where Instagram focuses on high-quality images and engagement through likes and follows, Snapchat gives your business a more human, nitty gritty, and personable feel.
It’s a Toss Up
Both platforms are great for partnerships and shout-outs with fans, other businesses, or celebrities, and both platforms are powerhouses for generating authentic audience engagement.
Regardless, in the Snapchat vs. Instagram debate, Instagram remains to be the go-to platform for marketing. It’s ease of use, permanent images, and sheer audience size are incomparable (not to mention the new shoppable posts feature).
If you want momentum, go set up your Instagram account, start posting, and don’t forget to use your hashtags!
If you want to target a younger audience and show your authenticity, go set up your Snapchat account right away!
In either case, take advantage of their video features, as videos have become the most important form of marketing media and take up 80% of internet consumer traffic.
Interestingly, the biggest and most discussed difference between Snapchat vs. Instagram Stories is the versatility and customizability of filters in the video editing process. A Wishbone survey concluded that 43% of users would cease their use of Snapchat if Instagram adopted the use of filters.
So, in the ever-changing world of social media, where McDonald’s could buy Facebook or a new platform could explode tomorrow. All you can do is jump on one of the bandwagons and find what works for you.
While it depends on the feel and goals for your brand or business, if you’re not sure after reading this, you can always experiment with both platforms and let us know in the comments below!
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