When it comes to Search Engine Marketing, we think there’s no better way to prove to you just how much of an impact it can have on your business than by showing you these mind-blowing SEM stats.
Check out our list of SEM stats below – and start thinking and strategizing about how to apply these findings to your website.
SEM Stats Relating To Time
When it comes to developing an effective SEM strategy, the “one and done” approach just isn’t going to cut it. But how much time should you spend developing your strategy – and how frequently should you re-evaluate or pivot your strategy?
These time-related SEM stats from Forbes and other top industry resources will give you an idea.
- 61% of businesses using SEM/content marketing for their websites meet with their content development team every week – or every day.
- 77% of businesses say they will spend more time on their content marketing plan than the previous year – and that they’ll adjust their content output to reflect that.
- The average adult spends nearly two hours a day on the mobile web – so make sure you’re devoting time to developing the functionality of your site on a mobile platform.
- Google makes 500 algorithmic changes each year – more than 1 every day! Make sure you’re adjusting your strategy to reflect the effects of this SEM stat.
- There are over 100 billion individual Google searches entered in a single month.
- Most websites see long-term, permanent results from an SEM/SEO strategy in about 4-8 months – but the traffic increasing to their website increases almost immediately.
- Top-ranking websites have an average loading time of 1.6 seconds.
Thanks to these stats, you’ll be able to use your time more effectively.
SEM Stats On Frequency/Length of Posting
How often should you be posting? How long should your posts/articles be?
These SEM stats on frequency/length of posting will help you figure it out.
- The ideal length of a post for the top-rated content is between 1,140-1,285 words.
- Companies that post a blog over 16 times each month received 4.5 times more traffic than those who only post between 0-4 times a month.
- A post should have a title that’s between 6-14 words to attract the most online traffic.
- The majority of your readers only finish about 60% of an article – make sure you’re using this SEM stat to inform where you include your most important information.
On Money And Sales
How much should you be spending on – and how much can you expect to earn by overhauling your strategy? When can you expect to make a sale? These stats will tell you.
- 28% of a company’s total marketing budget is spent on content marketing and development.
- Just under half of all buyers will scroll through 3-5 pieces of content on a website before deciding to speak with a sales representative.
- Leads generated by SEO have a close lead that’s nearly 7 times more than outbound leads (like print advertising or mailings.)
- Though the average company spends $92 getting new customers, only $1 is spent on converting them.
- Conversions are over 10 times higher on search engine hits than they are on social media
- Only 22% of businesses out there are happy with their current conversion rate.
- 50% of businesses say that they will increase their SEM budget next year (likely thanks to SEM stats like these.)
- 30% of businesses say that a focus on generating sales is the most important part of their SEM strategy.
These SEM stats will help you to know how to invest and allocate your money when it comes to your total marketing budget.
SEM Stats On The Importance of Optimizing Your Mobile Site
If you’re not taking how your website will look when accessed from a user’s cell phone, these SEM stats will tell you just how much of your marketing strategy you’re leaving behind.
- By 2018, mobile search spending is expected to reach nearly $30 billion.
- 18% of all local mobile searches end up generating a same day sale – let’s be honest, this is an SEM stat that’s impossible to ignore for those who are highly focused on getting direct sales out of their SEM plans.
- 70% of adults say they don’t care for mobile ads – meaning that if you spam your clients with pop-ups and direct download links, you could end up losing customers. Instead, focus on creating keyworded SEM-optimized content that will organically lead visitors to your site.
- In America alone, mobile search advertising has generated about $18 billion.
- Mobile sales make up about 30% of all e-commerce in the United States
- Don’t ignore the possibilities that can come with creating a mobile app for your company. According to SEM stats, 26% of all users start to conduct their online searches with the help of an app they’ve downloaded from a specific company/brand.
We’re confident that these SEM stats on the power that you can easily harness when you start paying attention to your mobile site have made you re-think the way you approach your company’s accessibility, ease of use, and even speed on the mobile web.
But we’re not done offering you the best in SEM stats just yet.
On The Power Of Search Engines
How much do search engines actually impact your sales and hits – and who are the major players? These stats will tell you why SEM strategies in particular matter the most as a part of your content marketing strategy.
- Over 93% of all time spent on the Internet starts with an entry into a search engine.
- Google owns about 70% of the search engine market shares out there.
- Bing is the next leader of search engine result market shares, owning about 18% of them.
- Almost 35% of all Internet users will click the first link in search engine results – an SEM stat that tells you just how much traffic search engine results can bring to your website.
- 76% of all businesses have reported using SEM/SEO content marketing strategies.
- Over 80% of all online purchases start with an entry into a search engine
- Between 70%-80% of search engine users completely ignore the advertised results, instead directly clicking on the first few organically listed websites.
- Creating engaging content that helps skyrocket their websites to the top is the number one priority of 72% of businesses.
- Every month on Facebook, users make approximately 1 billion searches.
These SEM stats prove that, no matter what line of business you’re in, or what kind of products or services you’re offering to your customers, you can’t afford to overlook SEM strategies.
The Main Points To Remember When Thinking About Your SEM Strategy, Proven By These SEM Stats
You’ve read the stats, and you’ve realized that if you don’t take advantage of them, you’ll lose both customers and traffic to your competitors.
Let’s review and condense the main takeaways from these stats, then talk about where you can find the best professional help in creating an SEM plan that’s right for your company and its mission.
- Spend a good amount of time initially developing your SEM strategy – but don’t forget that to keep pace with the fast-changing industry, you’ll also need to constantly re-evaluate your plan. Meet with your team at least once a week to make sure you’re keeping things fresh – and make a schedule to keep everyone accountable.
- The SEM stats proved that you need to post frequently – if you don’t have the time to do so, look into hiring the services of a content marketing firm or expert.
- Make sure your posts vary in length – and that you’ve included images and possibly video to make sure your clients read them until the end.
- The SEM industry is growing – and so are the kinds of numbers the SEM stats indicate a good plan can bring to your business. Think of the services as a part of your total marketing budget – and recognize the cost-effectiveness of SEM strategies.
- Don’t focus solely on your desktop site – remember that tons of potential customers are spending time on your website from mobile phones or tablets. If your site isn’t optimized for mobile traffic, it’s likely time to call in the services of a professional – and make sure that it loads fast!
- Search Engines Matter. This is probably the number one fact proven by this detailed list of SEM stats. A lot of potential customers start their quest for a product online – or just their search for information/answers to a question – through a search engine. And they’re more interested in organic results – perhaps surprisingly, the paid ad results don’t get nearly as much attention.
Get Out There, Make Your Mark In Search Engine Results – And Use These Stats To Help!
Now that you know the numbers when it comes to the effectiveness, implementation, and time frame of your SEM strategy, it’s time to put these SEM stats to work for your company.
If you’re unsure about next steps and need a little bit more guidance, check out our website or get in touch with us today to learn about how we provide top SEM services with a focus on accountability, communication, and most of all: major results.