New Blog Post Not Showing In Google? Here’s How to Fix It.

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You’ve gone through all the hard work of creating a new blog post: writing content, creating images, getting internal approval, making revisions, and finally publishing it. You search on Google to see how it ranks, but you can’t find the blog post anywhere!

Incorporating a blog into your business strategy isn’t just an option—it’s a proven way to boost your leads. Surprising, right? Companies with blogs are enjoying a 67% lead-generation advantage each month compared to those without. Even more evidence, businesses that embrace blogging witness, on average, a 55% surge in website visitors. So, what do you do when your blog isn’t showing up on Google? Keep reading. 

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How can I make sure Google quickly finds my new blog post?

The first thing to know is that Google doesn’t instantly see a blog post the second it goes live. So, if you post a blog today, it might not even be indexed by Google (added to their system) until a few days – or even weeks – later.

One way to speed up Google finding the post is to make sure your sitemap is submitted to Google Search Console and is working correctly.

Manually Index Your Post

You can also follow this process to have Google quickly crawl (or re-crawl) your new blog post (or new page) on your website:

   Step 1: Go to Google Search Console.

   Step 2: Enter the URL for the new post/page in the “Inspect any URL in [site]” field:

Blog Post Not Showing in Google: Check Google Search Console's "Inspect URL" Field

Step 3: On the following page, click “Request Indexing”:

Google Search Console - Request Indexing

You can also use this Google Search Console feature to identify pages with a ‘noindex’ tag, but failing that you can check for the tag on your page’s source code.

Outside of directly going to Google, get other relevant websites to link to your blog post. Why do this? Google will see that your content is being referred to by other sources, some of which may have more impact than another in terms of SERP influence. The important word here is “relevant”, by the which I mean websites within your industry, other local businesses who have websites, online spaces within your target audience’s interest area, social media marketing efforts: Facebook, Twitter, Pinterest, LinkedIn (company page), etc.

Blog Still Doesn’t Appear on Google?

If you’ve manully requested your blog to be indexed, and you’re still not getting ranked where you expect to be, it may be that Google has decided your your competitors have better content, or your content isn’t aligned for the queries you think it is. So, prepare to step back, and think deeply on why this might be. Search engines like Google will always attempt to serve the most helpful, useful content to users based on the queries they search for. After all, it’s what brings users back. Understanding why Google displays content over others involves various factors, let’s dig into these considerations below.

Understanding Searcher Intent

Achieving visibility on Google, for the right keywords, demands a nuanced understanding of searcher intent. Understanding why someone searches for ‘roof repair cost’, or ‘how to look up a criminal record’ will inform the positioning and crafting of content you want indexed. Ask yourself these key questions:

What is the Search Intent I’m going for?

This should be your first grounding question you ask yourself when publishing content. This also is the first step in understanding the persona of the audience you are targeting. Once you understand the intention behind the search queries you’re pursuing, you can better anticipate their needs, and begin to answer follow-up questions that person may have. 

Conducting thorough keyword research will help you align your content with the right audience and their search intent. Making sure that the intention, or ‘real question’, behind the queries and keywords you’re researching is considered. Some of the best keyword research tools are free (Keyword Planner, Google Trends), and will help you get search volume, similar searches, and more. 

Run a few searches for the queries you want to be ranked for, and take a look at the style, positioning and formatting of content for top organic results, and compare it with yours. How does it stack up? 

⚡Pro tip: check out ‘People Also Ask’ while performing searches you want to rank for – you’ll get insights into the the topic you’re trying to gain traction on. You can also use this for thinking up follow-up questions that users might ask. 

TL:DR: Navigating search factors requires knowing not just what users search for but why. Strategic keyword research ensures your content resonates with their queries.

Does the Article Address the Searcher’s Question?

Not only must you answer the question or satisfy the intent of the search queries you’re pursuing, but you must do so better than the competition in order to rank well. How effectively does your content answer the query? Is it helpful to the user? There are many nuances to this, but for starters, it’s good practice make sure that your content provides critical tertiary information about the original query, and possible answer a few unasked or follow-up questions. Questions that you, as the authoritative publisher would know that the user would need to ask eventually.

TL;DR: Crafting content is about answering the questions users ask. Some questions lead to others, so make sure your content leaves no query or follow-up query unanswered.

Accessibility of the Answer

This one might be deceptively simple. You should optimize content structure for readability and use clear headings, and ensure the browsing experience is at least as comparable to other websites that answer the same questions. This is where website design and optimization come in. 

Imagine you had the perfect answer for a given query, and your competitors had somewhat less perfect answers for the same query. If your website was extremely slow, or the user experience was bad, you’d be risking rank loss on the fact that your website is less useful from a practical accessibility standpoint than competitiors. 

Think of it this way – if I’m serving pure, ice-cold water, that cannot be delivered in a reasonable time frame or within an appropriate format (let’s say I’m only able to deliver the water in a sponge or bag), it’s safe to assume that a person dying of thirst would prefer a slightly less thirst-slaking solution if it was delivered faster, and in a better format (like a bottle). 

⚡Pro Tip: You can use PageSpeed Insights to gauge the speed of the page you’re trying to rank. You can also use it to compare how your page stacks up against competing pages. This is actually a really deep topic that’s covered well in our post here

TL;DR: Even the most informative content can be overlooked if not presented clearly. Your content placement, style, and organization should not detract from the user’s browsing experience – think page speed, navigation and stylesheets. 

Other Considerations

Are you Truly Leveraging Backlinks?

In Google’s intricate algorithm, backlinks act as endorsements. If your content has existing backlinks, make sure you ask them to align the anchor text to match the intention of your content. 

Developing a backlink strategy by contacting industry-related websites, or places your target audience is known to visit is just the beginning. Should should be conducting outreach to improve relations within the online spaces where your content exists, and make suggestions where you think your content would make sense or improve the browsing experience of their users.

For example, I want a backlink to my blog post about how I can save homeowners money by replacing their water heater. As anchor text for this backlink, I’d like the site owner providing the backlink to include something like ‘reduce utility bill’ or something similar.

⚡Pro Tip: When asking for a backlink, always provide the would-be linker some text to use as anchor text for your content.  Anchor text doesn’t have to be your target KW. In all cases, anchor text must make contextual sense in the content wherein it’s placed, so some flexibility is OK.

With the right type of backlinks (and right amount) you should begin to see that Google is associating your content with a ‘context web’. Pages, posts and domains that contain information around the queries you’re working to rank for. 

TL;DR: A backlink’s influence extends beyond its existence; it’s the context that truly matters. Encouraging anchor text that aligns with your content enhances the impact of each link.

Google Isn’t Crawling Your Website

Investigate issues related to the “robots.txt” file, and remove directives blocking URLs you want to show up on Google.

Simply navigate to and check to see if ‘googlebot’ is being blocked, or if crawling is even encouraged on your site.

How can I get more visibility for my blog posts?

You may be wondering “If my blog post isn’t showing in Google, should I keep blogging?”

Just because a blog post doesn’t rank well in Google, doesn’t mean you should stop blogging.

If you’re not getting much traffic to the post, do some keyword research to make sure there’s enough interest in the topic you’re blogging about.

Check Google Search Console to see what terms the post is currently showing up for in search results. Are those relevant? If so, can you add content to the post that includes those queries?

(If none of your blog posts show up in Google, then there are larger internet marketing issues that need to be addressed.)

Blogging for SEO is an Investment

In fact, blogging can be very useful for both SEO and attracting users to the site, but it takes time. It’s a marathon that you started 20+ years ago that you join the moment start the you start publishing.

I’ve seen this happen with a client in the professional services industry – they consistently created helpful blog posts for years. The blog didn’t start attracting lots of traffic from Google, but the traffic to those posts continued to climb over time. It got to the point where the issue wasn’t as much of “How can we get people to see the article?” but rather “How can we get people deeper on the website to learn more about the business?”.

Want to dive deeper into SEO? Click here >>>

Final Thoughts

Trying to figure out why your blog post may not show up in Google may seem frustrating, but there are solutions. Dive into understanding searcher intent, crafting clear content, leveraging backlinks, analyzing user engagement, and resolving common indexing issues. Explore strategies to optimize your blog’s visibility, and make sure it aligns with your overall business strategy.

Looking to enhance your blog’s impact? Check out our guide on the advantages of inbound marketing and effective lead-generation tactics. From content marketingPay-per-Click (PPC) Advertising, and more, discover practical tips to transform your blog into a tool for attracting and engaging your audience. Explore more >>

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