Search Engine Optimization

PPC data

Why You Need to Use PPC Data to Boost SEO Traffic

Are you using Pay Per Click (PPC) on your website? If not, you aren’t just sacrificing an additional revenue stream for you and your business. You’re actually abandoning one of the most essential ingredients of marketing success in the 21st Century. You’re sacrificing your data. PPC Data is an integral view into the performance of…

Read More
how ppc works

Understanding How PPC Works With SEO To Boost Your Brand

Pay per click campaigns and search engine optimization fall on two different sides of the advertising spectrum. While SEO focuses on generating organic traffic, PPC revolves around buying ads. Neither strategy is wrong, but they’re usually implemented separately. We’re here to say that focusing on one strategy while disregarding the other is costing you traffic. Why?…

Read More
seo strategist

The SEO Strategist Guide to Keyword Research in 2017

Both the new SEO strategist and the old-timer have to know how to conduct proper keyword research in order to enjoy some degree of success in today’s market space; the mere optimization of simple keywords just isn’t as rewarding as it once was. As a result, no SEO strategist on the face of the planet can afford…

Read More
seo link building tools

What We Learned About SEO Link Building Tools in 2016

We are always at the mercy of Google’s ever-changing standards, which is why the SEO link building tools that work today might not work tomorrow. As a result, we are constantly revamping our SEO strategies, trying to find the best ways to use links under Google’s guidelines. Unfortunately, some of us fall flat on our…

Read More
SEO analyst

Be Your Own SEO Analyst With These Easy SEO Quick Fixes

Digital marketing is intimidating. There’s no shame in admitting that sometimes the ins and outs of SEO can make even technically savvy people a little confused. That’s completely normal, and in all honestly, even our own staff sits back and says “huh?” when Google pushes out an unexpected algorithm update. What really matters is that you…

Read More
social marketing

7 Easy Ways to Use Social Marketing Posts to Improve SEO

Your social marketing posts are probably aimed at getting your brand in front of customers. That’s brilliant – it’s a fantastic way to get exposure without necessarily needing a huge advertising budget. And, you’ve probably heard about SEO. You know it involves Google and improving where your business appears in the search results. But, did you…

Read More