Search Engine Optimization (SEO) has been around in some form or another since at least the mid-90s, which can make it seem overwhelming to jump into for people just beginning to build their brand.
But as the old adage goes, the best time to start may have been yesterday, but the second-best time to start is today.
With that in mind, let’s look at some SEO quotes from experts who’ve blazed the trail so you don’t have to.
SEO Quotes from Experts to Guide Your Marketing Life
1. “SEO Isn’t About Gaming the System Anymore; It’s About Learning How to Play by the Rules.” – Jordan Teicher
Here’s a reason to rest easy about SEO: It changes so much that anyone who is out of the game has time to start fresh.
As this quote from Jordan Teicher shows, SEO is no longer about search optimization tricks, but by learning the rules Google and other crawlers have laid out and put out the best content optimized for that ruleset.
The game’s rules are set, in other words. Now’s the time to learn to be a great competitor.
2. “If You’re Going to Post Content on Your Site Anyway, You Might as Well Take the Time to Make Sure Google Takes Notice of Your Effort.” – The Content Factory
This speaks to the basic tension between bloggers and SEO-focused companies. Companies want to rank, but their bloggers want to write quality content.
This a false dichotomy, however.
You know your site, your business, and your offering, so your content focus should be on what users need, while also selling your product.
3. “Good SEO Is Paying Attention to All the Details That Most Bloggers Ignore.” – Ryan Biddulph
The benefit of this approach is it gives your company a huge step up on your basic blogger competitors.
Your basic bloggers are already focused on delivering what their audience is looking for, but they aren’t optimizing for SEO.
If you start with an SEO-based mindset, you can do both and reap huge dividends as a result.
4. “If You Don’t Know the User Intent Behind the Keywords You’re Optimizing for Then You’re Doing It Wrong. Also, If You Are Optimizing for Keywords vs the Needs of the User Then You’re Doing It Wrong.” – Jordan Kasteler
In other words, a content-focused approach is the way to go.
Your SEO and keyword research aren’t driven by what keywords rank (though it is that, too), but rather by listening to what those searches tell you about your prospective customers.
Yes, write for the keywords and key phrases, but only if you know you can deliver on those keyphrases with relevant content you know your audience cares about.
5. “This Is the Era of Less Is More with SEO.” – Adam Audette, Chief Knowledge Officer, Rkg
Rather than thinking about link-stuff and how you can get X number of inbound or outbound links (though links are still very important), the company focus should be on delivering the best content possible.
Less is more is both correct and good.
Your company doesn’t deliver SPAM; it delivers good value.
6. “Today It’s Not About ‘Get the Traffic’ — It’s About ‘Get the Targeted and Relevant Traffic.” – Adam Audette, Chief Knowledge Officer, Rkg
Audette makes a great point.
Volume of traffic shouldn’t be the content focus. No matter what any SEO says, it’s not a game of volume site traffic, but a competition of content that converts well.
Maybe your business only gets a few hundred hits monthly, but if 20 percent of those convert, it shows you understand your market and Google will reward you in turn.
7. “If You’re Not Meeting Your Visitors’ Needs, It Doesn’t Matter How ‘Optimized’ Your Site Is.” – Stoney Degeyter
This is a pretty common error among businesses dipping their toes into SEO for the first time.
Keyword optmization feels like the key that opens a special lock to business health, but optimization is just one small part of the SEO picture.
The biggest part is how your business solves a problem the average searcher is trying to solve when they make a hit to your business.
8. “My Rule of Thumb Is Build a Site for a User, Not a Spider.” – Dave Naylor, Bronco.Co.Uk Managing Director
This is why user experience is so critical.
A blog-stuffed website might look great on paper and search engine returns, but if it’s not navigable, accessible, and helpful to the potential user, then it’s no good at all.
There’s a lot of bad info out there, so check out these 12 SEO mistakes people make and how to avoid them.
9. “Good SEO Starts with the Ability to Implement It. You Can Have the Best Content and Technical Optimization, but If It Takes You One Year to Roll out Changes, the Battle Is Lost.” – Kevin Indig
One of the most significant pitfalls SEOs and consultants find from SEO strategy to SEO implementation is companies not dedicating sufficient time or resources to their online strategy.
Even with a great product and terrific soup-to-nuts SEO quotes and strategy, companies often flounder because they don’t dedicate enough internal or external resources to building out their SEO plan.
It’s never too late to start, but the sooner the strategy rolls out, the better the company will be in the marketplace.
10. “Effective Search Engine Optimization Requires a Commitment, Not a Campaign.” – James Reynolds, SEO Sherpa
Building off the previous quote, this means treating SEO as an ongoing project, not a one-time campaign.
There is not digital or online presence without a long-term dedication to its craft and development.
All the SEO advice in the world won’t help a business succeed without effective implementation.
11. “It’s Much Easier to Double Your Business by Doubling Your Conversion Rate Than by Doubling Your Traffic.” – Jeff Eisenberg
Marketers are often over-focused on raw traffic numbers, but this is increasingly a zero-sum game.
Remember that $1 trillion number? That means an outrageous amount of competition, even if you have the best SEO quotes and SEO experts to help your business succeed.
Instead, focus on the traffic you already have and making it more relevant to them.
After all, people are coming to the business from multiple channels (real world, social media, or email), so the strategic focus should be placed on keeping them onsite and converting them better.
12. “Content Is King, but Marketing Is Queen and Runs the Household.” – Gary Vaynerchuck
SEO isn’t just good content-it’s part of a complete marketing package.
If the content you’re promoting is quality, then it will interface seamlessly with the team’s marketing efforts and all the pieces will interface and support each other.
If not, it’s time to reconsider the business’s marketing strategy to holistically include SEO and content marketing as part of the complete marketing package for the product.
13. “Good SEO Work Only Gets Better over Time. It’s Only Search Engine Tricks That Need to Keep Changing When the Ranking Algorithms Change.” – Jill Whalen
The great and frustrating thing about SEO quotes and online marketing in general is that top search engines including Google keep refining their engines to prioritize quality content.
If you have quality content your clients and user will love, no algorithm change will alter that.
In other words, great content is algorithm proof.
14. “[Content Marketing] Is a More Competitive Environment Certainly, but Those Who Have Real Empathy for Web Users and Influencers and Have the SEO Skills to Infuse Their Work with Great Keyword Targeting, Search Accessibility, Etc., Are Going to Have Ongoing Success.” – Rand Fishkin, Ceo/Cofounder, Moz
Moz are some of the champions of great SEO, so Fishkin knows what he’s talking about.
“Real empathy for users” means truly understanding your audience, users, and market. That makes it easy to
That makes it easy to find influencers for influencer marketing as well since a great grasp of your market makes it easy to find influencers who will be able to speak authentically to that market.
15. “The Best Place to Hide a Dead Body Is Page Two of Google.” – Unknown
This is the point of the whole exercise, right?
The reason anyone aims high for great content is to rank on the first page of Google.
We can talk about all the high-minded aims in the world, but the reason we produce content is to get eyes on the first page of search.
Even if it’s the smallest keyword or keyphrase, the sheer joy of knowing that the business has ranked on the first page of Google is critical.
It keeps spirits up and lets you know the art of the possible: You can be a first page Google ranker.
From one first page rank comes much more.
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