COVID-19 Support and Resources
We are open for business and available to help, Monday - Friday, 9 am - 5 pm. With a "stay-at-home" order in place for all non-essential businesses, our office in Lancaster city is…
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Dispelling the Myths of Linkbuilding
Links are a critical, but often misunderstood and neglected, component of improving your online visibility. Depending on your experience with SEO, the term “links” or “link building”…
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SEO Audits: How Not to Get Scammed
What does SEO mean to you? For many business leaders, search engine optimization (SEO) reminds them of the free SEO audit they received… …in an unsolicited email …from…
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What To Do When Someone Asks For A Link
There are more than 281 billion emails sent out every day, and 49.7% of those emails are considered spam. So, it’s no surprise that you’d be suspicious if you opened up your inbox…
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Why SEO Requires an Ongoing Investment of Effort (and Money)
With over 89% of consumers and 68% of commercial buyers utilizing search engines as a primary tool for making purchase decisions, there is no question that search engines represent…
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Google Beacons: SEO & PPC Benefits
Over the past month, a lot of our clients have received Google Beacons in the mail, even though they haven't specifically asked for them. That's raised questions like: What are…
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SEO & PPC: A Primer on Search Engine Marketing (SEM)
Search engine marketing, often abbreviated as SEM, is the name given to the variety of online marketing tactics used by businesses to market to users via a search engine, such as Google,…
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Why is My New Blog Post Not Showing in Google?
Help! Why Are My Blog Posts Not Showing Up on Google? You've gone to all the hard work of creating a new blog post: writing content, creating images, getting internal approval, making…
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Why You Need to Use PPC Data to Boost SEO Traffic
Are you using Pay-Per-Click (PPC) services to market your website? If not, you aren't just sacrificing an additional revenue stream for you and your business. You're actually abandoning…
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Organic Traffic vs. Paid: Where Should You Focus Your Budget?
Getting people in the door (whether it's a physical door or a virtual door) is difficult. You can't just push a button and people automatically show up. It takes a certain kind of effort…
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