SEO & PPC: A Primer on Search Engine Marketing
Search engine marketing, often abbreviated as SEM, is the name given to the variety of online marketing tactics used by businesses to market to users via a search engine, such as Google,…
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The PPC Metrics That Really Matter to Your Bottom Line
Congratulations, you have a website! But did you know your site joins 4.49 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics…
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How to Get the Most Return From Your PPC Strategy
When it comes to marketing, you can always do better. With Google search results getting ever more ad-focused, now is the time to look at your PPC strategy. Is it as effective as it…
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Why You Need to Use PPC Data to Boost SEO Traffic
Are you using Pay-Per-Click (PPC) services to market your website? If not, you aren't just sacrificing an additional revenue stream for you and your business. You're actually abandoning…
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Organic Traffic vs. Paid: Where Should You Focus Your Budget?
Getting people in the door (whether it's a physical door or a virtual door) is difficult. You can't just push a button and people automatically show up. It takes a certain kind of effort…
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Google Ads Ad Extensions – One Best Practice Doesn’t Fit All
If you have worked with a Google Account Strategist on your Google Ads (formerly AdWords) account(s) anytime in the recent past, you were probably strongly encouraged to use all the…
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