Too often, retreat centers and camps try to grow by adding tactics: run an ad, launch a blog, send a newsletter. But without a strategy, those efforts often don’t have the intended effect.
The Retreat & Camp Growth Roadmap is different. It provides for framework for growth that is broken down into three clear stages, each with three specific steps that build upon one another.
This roadmap is not based theory—it’s field-tested through our work over 12+ years with various retreat centers and camps. And it’s designed to work whether you’re a small ministry-run retreat center or a large, multi-program camp.
The resources on this page are designed to teach you this framework and give you the tools to implement each step. We identified three main focus areas within each step and built an in-depth guide with a worksheet you can use to apply your learning.
Establish the marketing foundation to get found and convert leads.
Step 1
Clarify your audience, offers, messaging, and lead management process to guide all marketing efforts.
Step 2
Design and implement the systems you need to convert, manage, and track leads.
Step 3
Build credibility and visibility beyond your website through local and industry directories.
Build the marketing system to drive consistent group inquiries and turn them into bookings.
Step 4
Run high-intent and retargeting campaigns to drive qualified leads.
Step 5
Improve long-term visibility through content and search optimization.
Step 6
Use CRM tools to strengthen the process for managing sales opportunities.
Accelerate your marketing reach and and deepen guest engagement.
Step 7
Use automated email, SMS, and AI to engage new leads, nurture sales prospects, and streamline event planning.
Step 8
Turn past guests into repeat visitors and referrers.
Step 9
Increase brand visibility through targeted brand awareness campaigns.
