Build a Booking Growth Funnel: 3 Principles to Follow
It undeniable that digital marketing is the THE dominant marketing channel for travel and tourism companies - research shows that at least 60% of consumers research their plans online…
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9 Reasons Why You Need Conversion Tracking Right Now
Every business wants to convert more of their website visitors to paying clients. It costs time and money to run ads, build content, post on social, manage your SEO, etc. so it's important…
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7 Ways to Get Big Returns From Targeted Email Marketing
How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you're spending 5 hours or more every week, not utilizing the…
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How To Measure Online Marketing Campaign ROI
Digital marketing has proven successful across many industries, however, research indicates that up to 25% of businesses don't know how to calculate the return on investment (ROI)…
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How to Optimize a Product Landing Page for Max ROI
It almost seems as if folks would prefer to shop, communicate and work virtually than in real life. And businesses are taking advantage of this new viewpoint consumers have of the world. Since…
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How Audience Segmentation Will Increase Conversions
When you're selling products and services online, you have the capability to reach a much wider audience. Which is fantastic because having that far of a reach can dramatically drive…
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