The Accelerate Tourism Marketing Meetup is for owners and operators and partners working in the tourism industry. Our virtual meetups are designed to provide a forum for tourism business leaders to learn from each other by sharing practical ideas, strategies, and encouragement. Our ultimate goal is to help tourism businesses grow so they continue to make a positive impact on their clients, family, and community.
October 16, 2020 @ 11am Eastern via Zoom
Google Search Ads are not sexy, but are they one of the most important tools in the digital marketers’ toolbox. Why?
Unlike most online marketing tools, Search Ads are able to immediately “turn on” a steady stream of new bookers and buyers to your website. However, like all tools, there’s a right way and a wrong way to us them and mastering them requires practice and making mistakes.
I’m sure the first time you picked up a hammer and swung at a nail you didn’t always hit the head. You may have even smashed a finger or two. Well, the first time you dive into Google Search Ads it might feel like the first time you swung that hammer. But, instead of swollen finger, it may be a quickly blown budget with zero return and lots of regret.
But the data and craft behind Google Search Ads really does work! So the question is, how do we get started running profitable ads?
Search Ads are one of our primary revenue drivers for most of our clients. Based on the experience we’ve gained over the years, we’re going to give you a quick-start guide to running ads that drive more business to your operation. In this session of Accelerate Tourism we want to answer a few key questions:
- Will Google Search Ads work for my business?
- How much should I plan to spend?
- How do I set up a campaign?
- What should my ads say?
- Where should I send people who click?
- How do I know if they are working?
Want more tools? At the end of the meetup, we’ll share one of our tools that we use to audit our clients’ Google Ads accounts. Register today and start your journey toward mastering Google Search Ads and smarter, more profitable marketing.