Our Values
Customer Success
We put our customers’ success first, trusting ours will follow
Service Minded
We consider the needs of others before our own.
Data Driven
We make decisions based on available data, not just opinions.
Continual Improvement
We are continually improving our people, processes, and product.
Value Feedback
We are always listening and learning from our customers, employees, and partners.
Integrity
You can count on us to deliver on our promises.
Our Team

Carl Lefever
Founder & Strategist
View BioCarl Lefever
Founder & Strategist
Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations. He is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.

Skip Lefever
Digital Marketing Services Director
View BioSkip Lefever
Digital Marketing Services Director
Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.

Sam Shoemaker
Creative Services Manager
View BioSam Shoemaker
Creative Services Manager
As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience gives him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, arm-chair theologian, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.

Justin Mosebach
SEO Strategist
View BioJustin Mosebach
SEO Strategist
An experienced digital marketer, Justin has been helping businesses be found by potential customers since 2009. As our Director of Search Marketing, he specializes in search engine optimization (SEO). He’s enthusiastic about helping businesses win (and keep) customers online by using a variety of proven strategies and tactics. In the ever-changing world of internet marketing, Justin stays on top of what Google is doing, as well as industry best-practices to help our clients succeed. A husband and father, Justin enjoys spending time with his family, finding deals at Costco, and traveling.

Scott Rehnberg
Outreach & Content Strategist
View BioScott Rehnberg
Outreach & Content Strategist
Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link Building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new SEO trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.

Ricky Angeles
Front-end Developer
View BioRicky Angeles
Front-end Developer
Ricky’s role as a Front-End Developer (WordPress developer) is to bring the client and designer’s idea to life. His passion for learning on how things are built at a young age has put him his currently position of taking designs apart and making it work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.

Jarod Fountain
Digitial Marketing Associate
View BioJarod Fountain
Digitial Marketing Associate
Jarod works alongside the team in both Search Engine Optimization and Pay-Per-Click advertising to help mitigate task load and maximize work performance. His inquisitive nature accents Improve & Grow core values making sure he strives to learn the next best strategy to carry out a task or project and have a steady desire to grow. When not at work he loves to create surreal paintings and enjoys experimenting with multicultural culinary recipes.

Taylor Conroy
Account Strategist
View BioTaylor Conroy
Account Strategist

Aaron Gardner
Web Designer
View BioAaron Gardner
Web Designer
We’re Always Looking for Good People
That Are Passionate About Improving & Helping Our Clients Grow Their Businesses