Carl Lefever

Founder

Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations and he is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.

Sam Shoemaker

Digital Strategist & Creative Director

As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience give’s him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, President of the Foltz Folklife Foundation, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.

Skip Lefever

Director of Pay-per-Click Marketing

Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.

Justin Mosebach

Director of SEO

An experienced digital marketer, Justin has been helping businesses be found by potential customers since 2009. As our Director of Search Marketing, he specializes in search engine optimization (SEO). He’s enthusiastic about helping businesses win (and keep) customers online by using a variety of proven strategies and tactics. In the ever-changing world of internet marketing, Justin stays on top of what Google is doing, as well as industry best-practices to help our clients succeed. A husband and father, Justin enjoys spending time with his family, watching soccer, and traveling.

Scott Rehnberg

Digital Outreach Manager

As Digital Outreach Manager, Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.

Annie Moyer

Digital Marketing Specialist

Annie is our Digital Marketing Specialist here at Improve & Grow. Her role is to provide digital outreach, as well as, content creation to help increase traffic, leads, and conversions to our clients’ sites. Her experience and diverse creative and marketing background include user experience design, graphic and web design, and content development. With these skills, she is able to analyze, communicate and creatively craft content that will help our clients win big by improving their organic traffic and conversions. Annie and her husband Philip enjoy trying new restaurants, traveling, and spending quality time with Annie’s cat, Watson.

Ricky Angeles

Front-end Developer

Ricky’s role as a Front-End Developer is to bring the client and designers idea to life. His passion for learning on how things are built at a young age has put him his currently position of taking designs apart and making it work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.

Chris Crosdale

Jarod Fountain

Digitial Marketing Associate

Jarod works alongside the team in both Search Engine Optimization and Pay-Per-Click advertising to help mitigate task load and maximize work performance. His inquisitive nature accents Improve & Grow core values making sure he strives to learn the next best strategy to carry out a task or project and have a steady desire to grow. When not at work he loves to create surreal paintings and enjoys experimenting with multicultural culinary recipes.