Improve & Grow is a digital marketing agency based in Lancaster, PA, and serving organizations across the United States. We help businesses grow by improving their marketing results. We help our clients generate qualified leads and online sales through search engine optimization, pay-per-click advertising (Google, Facebook, Instagram, and LinkedIn Ads), and website optimization. We also provide support for content development, email marketing, and social media marketing services.
Our results-based approach ensures that each client experiences measurable growth with a profitable return on investment. Our unique approach for developing digital marketing strategies ensures that our clients know exactly what and where to invest in order to obtain the growth they expect. Our clients typically achieve 30-50% growth in their first year with a 2-3X or better return on investment and experience year-on-year growth thereafter.
To use our knowledge, expertise, and creativity to grow businesses and better the lives in our communities.
We help our customers grow their businesses by improving their marketing.
Our passion is helping businesses win more customers from their websites with marketing the pays for itself. We do this by building high performing websites and driving highly qualified traffic through a combination of search engine optimization and targeted ad campaigns. Typical results are 30-50% revenue growth in the first year with a 3-5X return on investment.
We work hard to understand your business and sales process as well as your market, competition, and ideal customer. We use that information to help you develop an online presence that drives targeted traffic to relevant content that generates qualified leads. We then work continuously to optimize your campaigns to maximize your return on investment (ROI).
We put our customers’ success first, trusting ours will follow
We consider the needs of others before our own.
We make decisions based on available data, not just opinions.
We are continually improving our people, processes, and product.
We are always listening and learning from our customers, employees, and partners.
You can count on us to deliver on our promises.
We endeavor to honor God in all we do
We believe we are called to treat everyone with honesty, love, and respect.
Website traffic is up in our prime geographies. Combined with a better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record-breaking results.
Randy Hughes, President, Elevated Roofing
As an experienced entrepreneur, I can honestly say Carl at Improve & Grow is incredibly good at what he does. There are not many people I have met who truly know about SEO and PPC – Carl is one of those people. He has massively helped my business and has given me a tremendous ROI on my investment with him.
Andy Haywood, Owner, Haywood Holdings, LLC
Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts, and we consider them a mission-critical team member since most of our leads come from Google.
Bryce Finnerty, HingePoint
Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.
James Baron, VP of Operations
Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve & Grow lives up to their name.
Jamie Sensenig, Guest Services Director, Black Rock Retreat
I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.
Justin Harnish, Refreshing Mountain
We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!
Matt Kocher, Vice-President, SDP Creative
My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!
Mike Dallmann, Owner, AdventureTURF
My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff, we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us, and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.
Misty Skinner, Vice-President of Marketing, BR Williams
As a small business stepping up from a generic website providing limited results, it was important to me to find a company that understands website design and development projects. Not just on an aesthetics level, but also in terms of building in SEO and improving search results. The team at Improve & Grow nailed it!
Casey King, Owner/Principal at King Conservation Group
I absolutely love, Carl and his team at Improve and Grow! They go above and beyond to work with you and your business needs no matter your size. They have helped us take steps within our budget, and set goals we can achieve. We have seen tremendous growth since working with them, and continue to strategize with them for the future! A huge thank you to Carl for working with us, and helping us to understand our market and business!!
Connie Dienner, Executive Director, Cavod
I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.
Garry Davis, Owner & Lead Attorney, Davis & Associates
A little over a year ago, our company made the decision to hire Improve and Grow to improve our SEM strategies. We have seen positive results and we expect that will only continue. I don’t say this lightly, but we have come to trust Carl and his team with what we consider one of our most valuable marketing tools.
Melissa Bauman, Urgent Care for Kids
Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers’ businesses and helping them to grow. They took my ideas and helped to create the dream/vision I had. The whole experience was organized, efficient, and clear. I was kept up to date on our progress and any questions I had were answered quickly. I have already and will continue to highly recommend Improve & Grow.
Nicole Anderson, General Manager, Twin Pine Manor
Before Improve and Grow our website was with a hosting company and we were using their limited website tool. We were introduced to Improve and Grow about 4 years ago and have not looked back. We were cautious about entrusting our website to a new agency and expressed our concerns. Carl answered all of our objections, laid out the plan of action and we moved forward. They redesigned our website and began the task of SEO, PPC, creating links and creating value in our website to help us rank at or near the top of searches. Their work has helped our business grow. They have been available for even the most basic of questions, helped us understand the process. I’ve had significant interaction with nearly everyone on Carl’s team and found them knowledgeable, professional and with the best interests of our business at the front of their work. Take a solid look at Improve and Grow and I think you will like what you see.
Tom Stanley, Owner, Ceiling Outfitters
Front-end DeveloperView Bio
Ricky’s role as a Front-End Developer (WordPress developer) is to bring the client and designer’s idea to life. His passion for learning how things are built at a young age has put him in his current position of bringing our web designs to life and ensuring they work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.
Digitial Marketing AssociateView Bio
Digitial Marketing Associate
Jarod works alongside the team in both Search Engine Optimization and Pay-Per-Click advertising to help mitigate task load and maximize work performance. His inquisitive nature accents Improve & Grow core values making sure he strives to learn the next best strategy to carry out a task or project and have a steady desire to grow. When not at work he loves to create surreal paintings and enjoys experimenting with multicultural culinary recipes.
Web DesignerView Bio
Aaron is a dynamic and technically savvy web developer with over 7 years of experience developing and designing enterprise level, scalable, and database driven websites using WordPress. He is an analytic problem solver with the ability to identify clients’ needs, make recommendations, and implement effective solutions. He enjoys learning and staying current on cutting-edge technology, systems, libraries, and frameworks.
Growth Strategy DirectorView Bio
Growth Strategy Director
As our Director of Growth Strategy, Adam is passionate about achieving results for our clients. Adam leverages his background as marketing strategist, business owner, and agency leader to develop effective growth strategies for our clients. Over the last 15+ he has developed an approach to digital marketing that blends creativity and data analysis. Outside of work, he spends time with his wife and five children backpacking, volunteering, and brushing up on his amateur photography skills.
Freelance CopywriterView Bio
A writer, editor, and content developer, Colleen’s primary focus is helping people and businesses communicate their stories in a clear, direct way. Colleen is a forward-thinking digital marketer with over ten years of experience defining the details while still visualizing the big picture. You can often find Colleen exploring Lancaster city on foot with her rescue dog, cultivating a native plant garden, and curling up with a good book.
Executive AssistantView Bio
Andrea is passionate about to-do lists, keeping an organized and efficient workplace, and supporting the team so they can focus on providing the best service to our clients. She is versatile in her role due to her previous background in project & account management in digital marketing. Her responsibilities include client invoicing and reporting, meeting coordination, internal affairs, business development to name a few. When not working, she is likely taking photos for her photography business, spending time with her husband and two sons, or cooking.
Founder & StrategistView Bio
Founder & Strategist
Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations. He is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.
Digital Marketing Services DirectorView Bio
Digital Marketing Services Director
Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.
SEO StrategistView Bio
An experienced digital marketer, Justin has been helping businesses be found by potential customers since 2009. As our SEO Strategist, he specializes in search engine optimization (SEO). He’s enthusiastic about helping businesses win (and keep) customers online by using a variety of proven strategies and tactics. In the ever-changing world of internet marketing, Justin stays on top of what Google is doing, as well as industry best-practices to help our clients succeed. A husband and father, Justin enjoys spending time with his family, finding deals at Costco, and traveling.
Outreach & Content StrategistView Bio
Outreach & Content Strategist
Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link Building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new SEO trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.
Freelance CopywriterView Bio
Sally works closely with the marketing team at Improve & Grow to help develop website copy, written content, and SEO-friendly articles. She loves telling client stories and bringing a unique voice to each and every brand. In her free time, Sally loves playing sports, enjoying the outdoors, and reading up on the latest marketing trends.
Creative Services ManagerView Bio
Creative Services Manager
As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience gives him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, arm-chair theologian, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.
We’re Always Looking for Good People
That Are Passionate About Improving & Helping Our Clients Grow Their Businesses