About Us

Improve & Grow, LLC is an online marketing agency based in Lancaster, PA that serves businesses and non-profit organizations across the United States. We provide a variety of online marketing services including search engine optimization, pay-per-click advertising (Google and Facebook ads), website optimization, and online campaign management. Read on to learn more about us or use the quick links below to jump to a section.

Our Mission

Our mission is helping businesses grow. We do this by helping you win more customers with marketing that pays for itself. It’s not just a good slogan, it’s the way we do business. We work hard to understand your business and sales process as well as your market, competition, and ideal customer. We use that information to help you develop an online sales funnel that drives targeted traffic to relevant content that generates qualified leads. We then work continuously to optimize your campaigns to maximize your return on investment (ROI).

Our Team

Carl Lefever

Carl Lefever

Founder & Online Strategist

Sam Shoemaker

Sam Shoemaker

Director of Creative

Skip Lefever

Skip Lefever

Director of PPC

Justin Mosebach

Justin Mosebach

Director of SEO

Bente Weaver

Bente Weaver

Digital Marketing Assistant

Scott Rehnberg - Digital Outreach Manager

Scott Rehnberg

Digital Outreach Manager

Annie Moyer

Annie Moyer

Digital Outreach Manager

Ricky Angeles

Ricky Angeles

Front-end Web Developer

Randy Hughes

Website traffic is up 177% year-over-year and 244% – 600% in our prime geographies. Combined with a 80% better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record breaking results.

Randy Hughes, President, Elevated Roofing

Andy Haywood

As an experienced entrepreneur, I can honestly say Carl at Improve & Grow is incredibly good at what he does. There are not many people I have met who truly know about SEO and PPC – Carl is one of those people. He has massively helped my business and has given me a tremendous ROI on my investment with him.

Andy Haywood, Owner, Haywood Holdings, LLC

Bryce Finnerty

Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.

Bryce Finnerty, HingePoint

James Baron

Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.

James Baron, VP of Operations

Jamie Sensenig

Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve & Grow lives up to their name.

Jamie Sensenig, Guest Services Director, Black Rock Retreat

Justin Harnish

I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.

Justin Harnish, Refreshing Mountain

Matt Kocher

We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!

Matt Kocher, Vice-President, SDP Creative

Mike Dallmann

My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!

Mike Dallmann, Owner, AdventureTURF

Misty Skinner

My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.

Misty Skinner, Vice-President of Marketing, BR Williams

Our Values

We care about your success

We are always learning

We are always improving

We take ownership

We are available

We work hard

We're Always Looking for Good People

That Are Passionate About Improving & Helping Our Clients Grow Their Businesses

Tools We Use


Companies We Partner With

  • google-partner-logo
  • google-ad-words-logo
  • lancaster-pa-chamber-logo
  • think-local-lancaster-pa-logo
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