About Us

Targeted Traffic. Qualified Leads. Profitable Growth.

It’s not just a good slogan that we put on our business cards, it’s the way we do business. We know the only way to grow our online marketing business is to ensure that your business achieves profitable revenue growth through our online marketing services. Every dollar you spend in online marketing should generate a positive return on investment.

We understand that getting more website traffic is meaningless unless it’s from your target audience and results in more qualified leads and sales for your business. We work hard to understand your business and sales process so that we can ensure we’re generating leads that are a good fit for your business. We’re business owners, so we also understand that at the end of day, we need to deliver customers to you at a cost that provides a better than average return.

Business Leaders, Partnering for Your Success

We are a group of online marketing entrepreneurs with real business experience in sales, marketing and operations that have agreed to combine forces and collaborate to the best in online marketing services possible to help small to medium sized businesses achieve profitable growth through optimized online marketing. We have personally worked in leadership roles at a variety of businesses, so we know what's important to business owners. We are passionate about results.


Carl Lefever

Carl is president & owner of Improve & Grow, LLC, where his primary passion is helping businesses achieve their revenue goals.  He is responsible for overall account strategy and leads the execution of our search engine marketing and conversion optimization services.  Carl's background is in continuous improvement disciplines, focused on sales and marketing operations and he is a certified Lean Six Sigma Master Black Belt. He is a proud father and loves short term missions work.

Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip is the owner and lead consultant for Reach Unlimited, providing management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment.  He is an expert analyst and with a track record of driving continual improvement.

Sam Shoemaker - Digital Strategist & Creative Director - Improve & Grow

Sam Shoemaker

Sam's role as Digital Strategist & Creative Director stems from his experience as a business-minded marketer developing integrated marketing (online + offline) strategies using creative design and web development. His artistic and analytical background mixed with a natural curiosity and a drive to always be improving gives Sam a unique perspective on business and marketing problem-solving. He’s passionate about building genuine relationships by asking good questions and listening closely. He is a potter, owner of Table Talk Creative, President of the Foltz Folklife Foundation, married to a wonderful wife, Megan, and has two rescued greyhounds named Rudy Toot Too and Phoenix Fire.

Justin Mosebach - Director of Search Marketing - Improve & Grow

Justin Mosebach

As our Director of Search Marketing, Justin is an experienced digital marketer, specializing in search engine optimization (SEO). He’s enthusiastic about helping businesses win (and keep) customers online by using a variety of proven strategies and tactics. In the ever-changing world of internet marketing, Justin stays on top of what Google is doing, as well as industry best-practices to help our clients succeed. A husband and father, Justin enjoys spending time with his family, watching soccer, and traveling.

Annie Shoemaker - Digital Outreach - Improve & Grow

Annie Moyer

Annie is our Digital Marketing Specialist here at Improve & Grow. Her role is to provide digital outreach, as well as, content creation to help increase traffic, leads, and conversions to our clients' sites. Her experience and diverse creative and marketing background include user experience design, graphic and web design, and content development. With these skills, she is able to analyze, communicate and creatively craft content that will help our clients win big by improving their organic traffic and conversions. Annie and her fiancé, Philip, enjoy trying new restaurants, traveling, and spending quality time with Annie's cat, Watson.


Bente Lefever

Bente is an digital marketing assistant at Improve & Grow.  Bente supports our search engine marketing services and handles link building outreach.  She is also a dance instructor at Cavod Academy, a local non-profit performing arts center and enjoys helping out with local community theater productions.

Our Partners

Scott is the owner and managing director of MarketCrest, a sales and marketing consulting firm and is the leader of our Content Marketing services. Prior to starting MarketCrest, Scott served as Chief Sales & Marketing Officer and Executive Sales leader of several companies ranging from $300 million to $2.5 billion in revenue.  Scott has been responsible for Corporate Marketing, Public Relations, Sales Management & Training, New Business Development, Telesales, Cross Selling, Internal Design Agencies and CRM Implementation.

Ellen has designed and developed online and offline creative marketing campaigns for over 25 years. Whether building a website, designing a logo or creating a comprehensive marketing campaign, she takes a strategic approach to help her clients accomplish their objectives. She is the owner of EVH Marketing, a marketing firm offering the creative thinking and services you can get from an agency, with the strategic focus and commitment of your own marketing department. Ellen attends lots of concerts and considers herself a "golf geek".


Front-end WordPress Developer

We are looking for a Front-end WordPress developer to work directly with our team, which is comprised of a designer, strategist, SEO, and project manager to execute website development and optimization. 

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Full Stack WordPress Developer

We are looking for a Full Stack WordPress developer to work directly with our team, which is comprised of a designer, strategist, SEO, and project manager to execute website development and optimization. 

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Ready to Get Started?

Contact us today to schedule your free 1-hour discovery call.