About Us
Improve & Grow, LLC is an online marketing agency based in Lancaster, PA that serves businesses and non-profit organizations across the United States. We provide a variety of online marketing services including search engine optimization, pay-per-click advertising (Google and Facebook ads), and website development. Read on to learn more about us or use the quick links below to jump to a section.
Our Mission
Our mission is helping businesses grow. We do this by helping you win more customers with marketing that pays for itself. It’s not just a good slogan, it’s the way we do business. We work hard to understand your business and sales process as well as your market, competition, and ideal customer. We use that information to help you develop an online sales funnel that drives targeted traffic to relevant content that generates qualified leads. We then work continuously to optimize your campaigns to maximize your return on investment (ROI).
Our Team
Carl Lefever
Founder
View BioCarl Lefever
Founder
Carl is the founder of Improve & Grow, LLC, where his primary passion is helping businesses grow by improving their online marketing. He leads the team and is involved in developing and executing internet marketing strategies for our clients. Carl’s background is in continuous improvement disciplines, focused on sales and marketing operations and he is a certified Lean Six Sigma Master Black Belt. He is a proud father of 4 girls and loves traveling and supporting missions work.
Sam Shoemaker
Digital Strategist & Creative Director
View BioSam Shoemaker
Digital Strategist & Creative Director
As Digital Strategist & Creative Director, Sam brings a balance of targeted creativity and analytical strategy to our client work. Sam’s agency, non-profit, small business owner experience give’s him a unique perspective on how marketing relates to both profit and workload. He’s passionate about building genuine relationships by asking the right questions and careful listening. He is a potter, President of the Foltz Folklife Foundation, married to a wonderful wife, Megan, and has two retired greyhounds named Phoenix and Uber.
Skip Lefever
Director of Pay-per-Click Marketing
View BioSkip Lefever
Director of Pay-per-Click Marketing
Skip is our Director of Pay-Per-Click marketing services, where he helps our clients turn clicks into revenue. Skip also has a background in executive leadership, management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment. He is an expert analyst and with a track record of driving continual improvement.
Justin Mosebach
Director of SEO
View BioJustin Mosebach
Director of SEO
An experienced digital marketer, Justin has been helping businesses be found by potential customers since 2009. As our Director of Search Marketing, he specializes in search engine optimization (SEO). He’s enthusiastic about helping businesses win (and keep) customers online by using a variety of proven strategies and tactics. In the ever-changing world of internet marketing, Justin stays on top of what Google is doing, as well as industry best-practices to help our clients succeed. A husband and father, Justin enjoys spending time with his family, watching soccer, and traveling.
Scott Rehnberg
Digital Outreach Manager
View BioScott Rehnberg
Digital Outreach Manager
As Digital Outreach Manager, Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer’s journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.
Annie Moyer
Digital Marketing Specialist
View BioAnnie Moyer
Digital Marketing Specialist
Annie is our Digital Marketing Specialist here at Improve & Grow. Her role is to provide digital outreach, as well as, content creation to help increase traffic, leads, and conversions to our clients’ sites. Her experience and diverse creative and marketing background include user experience design, graphic and web design, and content development. With these skills, she is able to analyze, communicate and creatively craft content that will help our clients win big by improving their organic traffic and conversions. Annie and her husband Philip enjoy trying new restaurants, traveling, and spending quality time with Annie’s cat, Watson.
Ricky Angeles
Front-end Developer
View BioRicky Angeles
Front-end Developer
Ricky’s role as a Front-End Developer is to bring the client and designers idea to life. His passion for learning on how things are built at a young age has put him his currently position of taking designs apart and making it work as efficiently as possible. When not at work he enjoys working in his wood shop or playing video games with friends.
Website traffic is up 177% year-over-year and 244% – 600% in our prime geographies. Combined with a 80% better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record breaking results.
Randy Hughes, President, Elevated Roofing
As an experienced entrepreneur, I can honestly say Carl at Improve & Grow is incredibly good at what he does. There are not many people I have met who truly know about SEO and PPC – Carl is one of those people. He has massively helped my business and has given me a tremendous ROI on my investment with him.
Andy Haywood, Owner, Haywood Holdings, LLC
Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.
Bryce Finnerty, HingePoint
Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.
James Baron, VP of Operations
Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve & Grow lives up to their name.
Jamie Sensenig, Guest Services Director, Black Rock Retreat
I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.
Justin Harnish, Refreshing Mountain
We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!
Matt Kocher, Vice-President, SDP Creative
My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!
Mike Dallmann, Owner, AdventureTURF
My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.
Misty Skinner, Vice-President of Marketing, BR Williams
Our Values
We care about your success
We’re always working to improve your results, including helping you figure out what is working, what to change or stop, even if means less money for us.
We are always learning
We stay on top of industry trends and best practices so that you don’t have to. We share what we learn and how to apply it to your business on a regular basis.
We are always improving
We believe there is always room for improvement, even when we are doing well, we are always on the hunt to find ways to make it faster, better.
We take ownership
We strive to do what we say we are going to do, and if we unable to, we own up and tell you what we are going to do about it. You’ll get a monthly report from us that shows your results and exactly what you are getting for your money.
We are available
We have a monthly meeting just to check in, review how things are going and discuss ideas for how we can make things better…but you can email, call or text us at any time in between. We typically respond on the same day.
We work hard
We have fun in our office, but every person works hard because we value the time we are spending on your account as though we were paying for it.
We’re Always Looking for Good People
That Are Passionate About Improving & Helping Our Clients Grow Their Businesses
