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About Us

Targeted Traffic. Qualified Leads. Profitable Growth.

It’s not just a good slogan that we put on our business cards, it’s the way we do business. We know the only way to grow our online marketing business is to ensure that your business achieves profitable revenue growth through our online marketing services. Every dollar you spend in online marketing should generate a positive return on investment.

We understand that getting more website traffic is meaningless unless it’s from your target audience and results in more qualified leads and sales for your business. We work hard to understand your business and sales process so that we can ensure we’re generating leads that are a good fit for your business. We’re business owners, so we also understand that at the end of day, we need to deliver customers to you at a cost that provides a better than average return.

Business Leaders, Partnering for Your Success

We are a group of online marketing entrepreneurs with real business experience in sales, marketing and operations that have agreed to combine forces and collaborate to the best in online marketing services possible to help small to medium sized businesses achieve profitable growth through optimized online marketing. We have personally worked in leadership roles at a variety of businesses, so we know what's important to business owners. We are passionate about results.


Carl Lefever

Carl is the owner and managing director of Improve & Grow, LLC, where his primary passion is helping businesses achieve their revenue goals.  He is responsible for overall account strategy and leads the execution of our search engine marketing and conversion optimization services.  Carl's background is in continuous improvement disciplines, focused on sales and marketing operations and he is a certified Lean Six Sigma Master Black Belt. He is a proud father and loves participating in short term missions work.

Skip leads our pay-per-click marketing services, where he turns clicks into revenue. Skip is the owner and lead consultant for Reach Unlimited, providing management consulting, leadership development, strategic & business planning, process improvement and project management services for business owners and executives in for-profit and non-profit environment.  He is an expert analyst and with a track record of driving continual improvement.  

Scott is the owner and managing director of MarketCrest, a sales and marketing consulting firm and is the leader of our Content Marketing services. Prior to starting MarketCrest, Scott served as Chief Sales & Marketing Officer and Executive Sales leader of several companies ranging from $300 million to $2.5 billion in revenue.  Scott has been responsible for Corporate Marketing, Public Relations, Sales Management & Training, New Business Development, Telesales, Cross Selling, Internal Design Agencies and CRM Implementation.

Ellen has designed and developed online and offline creative marketing campaigns for over 25 years. Whether building a website, designing a logo or creating a comprehensive marketing campaign, she takes a strategic approach to help her clients accomplish their objectives. She is the owner of EVH Marketing, a marketing firm offering the creative thinking and services you can get from an agency, with the strategic focus and commitment of your own marketing department. Ellen attends lots of concerts and considers herself a "golf geek".


Bente Lefever

Bente is the newest addition to the Improve & Grow team, serving as an internet marketing assistant.  Bente supports our search engine marketing services.  She is also a dance instructor at Cavod Academy, a local non-profit performing arts center and enjoys helping out with local community theater productions.


Sam Shoemaker

Sam is a business-minded marketer with experience in developing integrated marketing (online + offline) strategies using creative design and web development. His artistic and analytical background mixed with a natural curiosity and a drive to always be improving gives Sam a unique perspective on business and marketing problem-solving. He’s passionate about building genuine relationships by asking good questions and listening closely. He is a potter, owner of Table Talk Creative, married to a wonderful wife, and has two greyhounds.

Ready to Get Started?

Contact us today to schedule your free 1-hour discovery call.