About Us

Improve & Grow, LLC is an online marketing agency based in Lancaster, PA that serves businesses and non-profit organizations across the United States. We provide a variety of online marketing services including search engine optimization, pay-per-click advertising (Google and Facebook ads), and website development. Read on to learn more about us or use the quick links below to jump to a section.

Our Mission

Our mission is helping businesses grow. We do this by helping you win more customers with marketing that pays for itself. It’s not just a good slogan, it’s the way we do business. We work hard to understand your business and sales process as well as your market, competition, and ideal customer. We use that information to help you develop an online sales funnel that drives targeted traffic to relevant content that generates qualified leads. We then work continuously to optimize your campaigns to maximize your return on investment (ROI).

Our Team

Carl Lefever

Founder

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Sam Shoemaker

Digital Strategist & Creative Director

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Skip Lefever

Director of Pay-per-Click Marketing

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Justin Mosebach

Director of SEO

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Scott Rehnberg

Digital Outreach Manager

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Annie Moyer

Digital Marketing Specialist

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Ricky Angeles

Front-end Developer

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About Us

Website traffic is up 177% year-over-year and 244% – 600% in our prime geographies. Combined with a 80% better conversion rate, we’re enjoying a break-out financial performance. We’ve expanded to keep up with demand and are expecting to continue the record breaking results.

Randy Hughes, President, Elevated Roofing

About Us

As an experienced entrepreneur, I can honestly say Carl at Improve & Grow is incredibly good at what he does. There are not many people I have met who truly know about SEO and PPC – Carl is one of those people. He has massively helped my business and has given me a tremendous ROI on my investment with him.

Andy Haywood, Owner, Haywood Holdings, LLC

About Us

Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.

Bryce Finnerty, HingePoint

About Us

Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard-pressed to find a better team.

James Baron, VP of Operations

About Us

Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve & Grow lives up to their name.

Jamie Sensenig, Guest Services Director, Black Rock Retreat

About Us

I have worked with Improve & Grow over the past 4 years. Prior to that, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect.

Justin Harnish, Refreshing Mountain

About Us

We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!

Matt Kocher, Vice-President, SDP Creative

About Us

My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!

Mike Dallmann, Owner, AdventureTURF

About Us

My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow.

Misty Skinner, Vice-President of Marketing, BR Williams

Our Values

We care about your success

We’re always working to improve your results, including helping you figure out what is working, what to change or stop, even if means less money for us.

We are always learning

We stay on top of industry trends and best practices so that you don’t have to. We share what we learn and how to apply it to your business on a regular basis.

We are always improving

We believe there is always room for improvement, even when we are doing well, we are always on the hunt to find ways to make it faster, better.

We take ownership

We strive to do what we say we are going to do, and if we unable to, we own up and tell you what we are going to do about it. You’ll get a monthly report from us that shows your results and exactly what you are getting for your money.

We are available

We have a monthly meeting just to check in, review how things are going and discuss ideas for how we can make things better…but you can email, call or text us at any time in between. We typically respond on the same day.

We work hard

We have fun in our office, but every person works hard because we value the time we are spending on your account as though we were paying for it.

We’re Always Looking for Good People

That Are Passionate About Improving & Helping Our Clients Grow Their Businesses

Testimonials

Nicole Andersen
Nicole A.
19:19 14 Apr 19
Carl and Sam did a phenomenal job developing the website for Twin Pine Manor Bed & Breakfast. It was evident that they genuinely care about their customers’ businesses and helping them to grow. They took my ideas and helped to create the dream/vision I had. The whole experience was organized, efficient, and clear. I was kept up to date on our progress and any questions I had were answered quickly. I have already and will continue to highly recommend Improve & Grow.
Hayden Smith
Hayden S.
21:20 14 Feb 19
This is an Amazing team that can take your SEO, online presence, and ROI to an entirely new level. If you need a team that can handle anything from on-site & off-site SEO, PPC, and digital marketing strategy, call Improve & Grow!
Aimee Sanders
Aimee S.
17:38 29 Jan 19
Working with Carl and his team has truly been a pleasure! His team is always so professional and prompt. I would highly recommend Carl to any business looking to advance their marketing strategies!
Garry Davis
Garry D.
20:17 09 Oct 18
I have been working with Improve & Grow for a while now and their ability to provide us with leads has been outstanding. Highly recommended company.
Jean Kilheffer Hess
Jean Kilheffer H.
17:11 15 Feb 18
Improve and Grow exhibits a client-centered focus that results in vibrant collaboration.
Rachel Thomas
Rachel T.
21:19 13 Dec 17
An incredible team that goes above and beyond to service clients!
Misty Skinner
Misty S.
13:20 11 Dec 17
My company has been working with Improve & Grow for over a year. Since working with their polite and professional staff we have seen a HUGE growth in our website traffic and leads. Digital Marketing was a new venture for us and though I may not understand (trying to learn) ALL that they do, I TRUST them completely to do the right thing. They are amazing at customer service and I would recommend them to any company that wants to improve and grow. Misty K. Skinner Vice President of Marketing BR Williams
Mike Dallmann
Mike D.
19:47 08 Dec 17
Now that we have been working together for 6 months, the marketing campaign has FAR EXCEEDED my expectation. Not only are my current staff and I completely booked with new projects, we are looking to add new staff to accommodate our influx of business. My company went from looking to add more work, to trying to figure out how to complete all the new projects we have obtained. This happened in a short 6 months. I could not be more impressed with the results of this campaign!
Jamie Sensenig
Jamie S.
14:06 30 Aug 17
Carl and his team are extremely knowledgeable and well versed in market trends and best practices. They have been very helpful in building our online presence as well as creating a beautifully redesigned website. Improve and Grow lives up to their name.
Scott Berry
Scott B.
23:42 07 Apr 17
Love this team. We work with them all the time! If you are looking to drive more qualified traffic to your website…give them a call.
James Baron
James B.
16:25 02 Apr 17
Carl and his team are outstanding! I spent a number of years in the industry before I stepped out to operations and away from the marketing and development business. I have found it very difficult to find anyone that provides the level of service and QUALITY that I demand and know is possible in this industry. Carl and his team deliver exceptionally well and you’d be hard pressed to find a better team. I highly recommend them for anything related to online marketing and strategy as well as other things that they are capable of assisting with as well. You won’t be disappointed!
Bryce Finnerty
Bryce F.
20:27 21 Mar 17
Improve & Grow have been the key reason our site ranks so high for industry search results. They are true experts and we consider them a mission critical team member since most of our leads come from Google.
mk1215
mk1215
14:33 01 Mar 17
We’ve worked with the team at Improve & Grow for nearly 2 years, and they continue to surpass our expectations. Incredibly knowledgable and intuitive, but what I appreciate most is their level of service and the way they conduct their business. Thanks for being a great partner for us!
Melissa Bauman
Melissa B.
00:47 17 Oct 16
A little over a year ago, our company made the decision to hire Improve and Grow to improve our SEM strategies. With 9 locations across Texas, we were worried that it would be difficult for I&G to individualize their approach in each of our markets. I have been pleasantly surprised to find that Carl is receptive to our suggestions, and he has been eager to learn about our business. Additionally, we have seen positive results and we expect that will only continue. I don’t say this lightly, but we have come to trust Carl and his team with what we consider one of our most valuable marketing tools. I would highly recommend Carl and his team.
Justin Harnish
Justin H.
13:41 12 Oct 16
I have worked with Carl at Improve and Grow over the past 3-4 years. Prior to that time, I worked with 2 other SEOs that over-promised and under-delivered. Not so with Carl. He has taken the time to understand our goals, study our market, and guide us toward being well positioned in every respect. He is transparent with his successes/failures, he is reliable with project deadlines, and it is obvious that he works hard to over-deliver on the goals that he sets for his accounts. One of the things I respect most about his work approach is the effort he puts into testing/tracking, and then making decisions based on hard data vs. “best guesses”. Sometimes this isnt always possible or worth the effort, so he is realistic in this regard as well, but whenever possible, projects are created to be track-able and to generate statistics that can guide future actions.

Tools We Use

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Companies We Partner With

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