Is it worth creating search engine optimized (SEO) blog content for a B2B business, and will it help increase sales and leads? Absolutely! Blogging can be beneficial for any type of business, including B2B companies. According to HubSpot, companies with blogs get 67% more leads than those without blogs. By increasing your leads, you also increase the potential number of customers.
Blogging in the B2B industry allows you to provide valuable information and establish yourself as an authority in your field. By offering insightful content, you can attract potential customers and build trust with your target audience.
How Will Blogging Attract More Traffic to My Website?
SEO and Organic Traffic:
Blogging helps increase website traffic through search engine optimization (SEO). Using relevant keywords in your blog posts can improve your search engine rankings and drive organic traffic to your website. This increased traffic provides an opportunity to convert visitors into customers without incurring extra costs.
Blogging Motivators:
Blogs help you gain trust and authority in your industry. Potential customers who are uncertain about a B2B solution can be influenced by the content they read from your blog. You can convince them to choose your company for their needs by providing valuable information and insights.
How Will Blogging Help Me Generate More Leads?
Increased Website Visitors:
By attracting more viewers to your content and website, you have a higher chance of converting some of them into tangible leads. The more targeted traffic you have, the greater the opportunity for conversions.
Established Authority:
Regularly updating your blog and providing valuable content helps establish authority in your industry. This can lead to repeat business from customers who value your expertise and prefer working with trusted sources.
20 Tips for Successful B2B Blogging:
1) Be Consistent:
Create a content calendar and stick to a regular posting schedule. Consistency helps build a loyal following and keeps customers returning to your website.
2) Focus on Customers:
Keep your customers at the forefront of your blog content. Address their needs, answer their questions, and provide relevant information to help them make informed decisions.
3) Be Unique:
Discoverability is also based on the uniqueness of the content. Make sure that you’re not copying anything. Check your work on websites that can check whether something is plagiarized, like Copyscape. Unique content ranks higher, even if it is talking about the same theme.
4) Get Specific:
First, get the right keywords for the industry and your business. Use Google Trends to find out what people are searching about most in the travel and tourism industry; then find out which topics you might write about that are trending around the world.
5) Use Keywords:
Using keywords in your content means that it’s more relevant to people searching for it and will be discovered more easily. Potential clients and people looking for information on businesses often go to the first results on the first page of a search. Use keywords in your blog posts to put your posts on the first page of your future clients’ searches.
6) Answer FAQs:
Repurpose frequently asked questions from your customers into blog posts. This not only provides valuable content but also helps address common concerns.
7) Structure and Organize:
Different structures and reordering your content can also help with the unique ranking of that content. Don’t follow lists in the same order and make sure that when you do a list, the answers to the questions are clearly outlined in a linear fashion.
8) Promote Your Content:
Share your blog posts on social media, through email newsletters, and consider guest blogging on other relevant websites. This helps increase visibility and reach a wider audience.
9) Conduct Research:
Thoroughly research your industry’s topics, keywords, and trends. Analyze what competitors are doing and find ways to provide better content, and optimize your keywords accordingly.
10) Use Visual Content:
Incorporate images and other interactive elements into your blog posts to attract and engage readers. Visual content is popular and helps hold readers’ attention.
11) Copy Well:
Mimicking other brands’ strategies and their keyword optimization is also a good plan. Check out their blog posts for the themes and keywords that other brands are using. If you can do a better job at optimizing your content with those words, you’ll rank higher than them in the search results.
12) Optimize for SEO:
Use relevant keywords, especially location-specific keywords if applicable. Focus on long-tail keywords to target specific niches with less competition and higher chances of ranking higher in search results.
13) Promote Your Blog:
Leverage social media platforms to share your blog posts and use relevant hashtags to improve discoverability. Synchronize your social media and blog content calendars for consistent promotion.
14) Explore Other Promotion Channels:
Look for opportunities to contribute to other blogs or websites that link back to your own. This can expand your reach and attract new audiences.
15) Collaborate with Influencers:
Collaborating with influencers in your industry can help expand your reach and attract new followers. Partner with influencers who align with your blog’s niche and target audience and collaborate on content creation or cross-promotions to tap into their followers’ networks.
16) Consider Expert Assistance:
If needed, consult with a B2B marketing expert or agency to guide you through the process and maximize the effectiveness of your blogging efforts.
17) Use Social Media:
Having a blog is great, but you need to get the word out. So how often should you be sharing your content as social media posts?
Social media advertising is a critical component to building a successful blog because content can be shared easily, and it is a great way to promote the long-form content that you’re building. You should be sharing your content as you publish it and refreshing viewers and readers with an idea of what’s available every once in a while.
18) Engage with Your Audience:
Actively engage with your audience on social media by responding to comments, answering questions, and acknowledging their feedback. This interaction helps foster a sense of community and encourages audience loyalty.
19) Don’t Overdo It:
It’s best not to inundate your readership with too much content, just like it’s not wise to flood those same readers and followers with posts about your content. If they’re interested, they’ll keep clicking, and the same strategies apply when it comes to keywords and hashtags.
20) Synchronize Calendars:
Your social media content calendar should mimic your blog content calendar, and there should be supplemental posts about other things in the meantime. Links to other resources or other content on your website are also good to post in between blog posts. Your Twitter account or Instagram account shouldn’t just become a bullhorn for your blog alone; you should fill it out with other content that readers might be interested in.
Other Ways to Promote Your Blog
Promoting your blog is as simple as making sure it’s optimized for searches. Nobody wants to spend thousands of dollars on pay-per-click ads that may or may not be helpful. You want to reach the target audience that’s relevant to you and find businesses who want your services before you start posting or using paid search (PPC).
Blog Everywhere
Promoting your blog on social media is a great way to start, but you can also contribute to other blogs that link back to your own blog. In those posts, it’s best not to promote a competitor service, but if you create content on another blog or co-author something, you might be able to branch out and reach another audience beyond what you’ve already established.
Use Links and a Call to Action
It’s important that your call to action is clear and some of the links within the blog post are linked back to your website, especially when contributing to someone else’s blog. You don’t want your readers to find the rest of the information on their own or with one of your competitors.
Get Started Now
By implementing these strategies and leveraging the power of search engine optimized blog articles, B2B businesses can enhance their visibility, attract relevant leads, and ultimately increase qualified leads.
Find an Expert
If you need more help or are not sure where to start, check out our comprehensive plan to start building an inbound lead system today!
