Do you ever wonder why some remodelers consistently appear at the top of Google search results while you don’t? The answer often lies in how well their Google Business Profile (GBP) is set up. For homeowners searching online, your GBP is usually the first thing they see—and if it’s incomplete or poorly managed, you could be missing out on free, high-quality leads.
An optimized GBP gives you more visibility when local homeowners actively search for your services. It’s a powerful (and free) tool that can drive more calls, website visits, and positive reviews, helping you stand out.
This guide will walk you through actionable steps to fine-tune your listing. With the right tweaks, you’ll increase your chances of showing up in more searches, attracting the right customers, and turning your Google presence into a steady stream of new business.
Step-by-Step: How to Optimize Your Google Business Profile for Maximum Impact
Optimizing your Google Business Profile (GBP) is essential to attract more homeowners and rank higher in local search results. Follow these steps to ensure your profile is working to bring in leads.
Step 1: Claim and Verify Your Business Listing
Google wants to provide users with the most reliable and relevant results. Verified businesses signal to Google that they are legitimate, trustworthy, and actively serving their local community. Because of this, Google gives priority to verified listings in local search rankings and on Google Maps.
Without verification, your business is less likely to appear in the top results or may not appear at all when homeowners search for remodelers in your area. Verifying your listing improves your visibility and builds trust with potential customers, as they’ll see your business marked as “verified” by Google. This extra credibility can make all the difference when homeowners decide who to call.
How to do it:
- Visit the Google Business Profile dashboard.
- Search for your business to see if a listing already exists.
- If it does, claim it by following Google’s instructions. If not, create a new listing with your business details.
- Complete the verification process via phone, email, or postcard to activate your profile.
Pro Tip:
Use the same Name, Address, and Phone number (NAP) across your GBP and other platforms (like your website, social media, and directories). Inconsistent NAP information can confuse Google and hurt your local rankings.
Step 2: Complete Every Field in Your Profile
Google favors businesses with complete profiles, rewarding them with higher rankings and visibility. Incomplete profiles often rank lower and attract fewer clicks, meaning fewer potential customers will find or contact you. Every field you leave blank is a missed opportunity to show Google (and homeowners) precisely what you offer and where you operate.
What to focus on:
- Business Categories:
- Choose primary and secondary categories that reflect your services, like “Remodeler”, “Kitchen Remodeler”, or “Bathroom Remodeler.”
- These categories help Google match your business with relevant search terms.
- Service Areas:
- List the specific towns, cities, or zip codes you serve.
- This ensures you show up in searches when homeowners in these areas are looking for remodeling services.
- Business Description:
- Write a concise, SEO-friendly description that highlights your specialties and location.
- Example: “We specialize in kitchen and bathroom remodels for homeowners in [City], delivering high-quality craftsmanship and exceptional service.”
- Attributes:
- Select applicable features like “Woman-owned,” “Veteran-owned,” or “Eco-friendly.”
- Google promotes businesses with these attributes, helping you attract customers who prioritize these values.
Completing every field with care increases your chances of ranking higher in search results. It gives potential clients the details they need to choose you confidently.
Step 3: Add High-Quality Photos & Videos
Listings with photos perform significantly better—businesses that include images see 42% more requests for directions and 35% more clicks to their website. Visual content helps homeowners connect with your company, giving them confidence in your expertise before they even pick up the phone.
What to include:
- Before-and-after photos of remodeling projects (show transformation).
- Videos of completed work or team members on-site.
- Update these photos regularly to keep the listing fresh.
Pro Tip:
Incorporate your logo and branded images to reinforce trust and make your business more recognizable. Consistent branding across photos builds credibility and helps homeowners remember you when they’re ready to hire.
Step 4: Collect and Manage Reviews Actively
A staggering 88% of customers trust online reviews as much as personal recommendations, making reviews a crucial part of your reputation. Google also rewards businesses with frequent, positive reviews by ranking them higher in local search results. A steady stream of good reviews can be the difference between getting more calls—or losing them to a competitor.r.
What to do:
- Encourage happy clients to leave a review (mention it at the end of every project).
- Respond to all reviews—thank happy clients and address negative reviews professionally.
- Proactively request reviews by sharing a review link through email or text.
While reviews are an important ranking factor, responding to them doesn’t directly impact rankings. However, it boosts customer trust and engagement, increasing positive interactions and conversion rates. Proactively managing reviews strengthens your reputation and signals to Google that your business is active and trustworthy, which can improve your chances of ranking higher.
Step 5: Use Google Posts to Showcase Your Work
Google Posts are a powerful way to boost your visibility by promoting new projects, special offers, or events directly on your Google Business Profile. These posts help engage potential customers at critical moments and show that your business is active and thriving.
How to use it:
- Share Updates:
- Highlight recent remodels or limited-time offers.
- Example: “10% off on bathroom remodels this month—book your consultation today!”
- Include Visuals and Calls to Action (CTAs):
- Use before-and-after photos to grab attention.
- Add CTA buttons like “Call Now,” “Book an Appointment,” or “Get a Quote” to encourage immediate action.
- Post Regularly:
- Posting consistently also signals to Google that your business is active, which can positively impact rankings.
Using Google Posts strategically promotes your services and can increase engagement, driving more clicks and inquiries.
Step 6: Track Performance with Google Insights
GBP Insights gives you valuable data showing how customers find and interact with your profile. By understanding which strategies drive the most engagement, you can fine-tune your efforts and maximize results.
Regularly monitoring these metrics can help you decide what’s working and where to improve.
Key Metrics to Monitor:
- Calls, Website Visits, and Direction Requests:
- You can see how many customers are contacting you or visiting your website directly through your profile. This helps measure the effectiveness of your GBP in generating leads.
- Keywords Triggering Your Listing:
- Identify the search terms that bring up your business in search results. Use this data to refine your service descriptions and categories to match what potential customers are searching for.
- Top-Performing Posts and Photos:
- Track which posts, images, or videos receive the most views and engagement. Use this insight to create more content that resonates with your audience and drives conversions.
Regularly reviewing these metrics allows you to optimize your profile to attract more high-quality leads and ensure your GBP stays aligned with your business goals.
Common Mistakes That Keep Remodelers from Ranking Higher
One of the most common issues is inconsistent NAP (Name, Address, Phone) information across online platforms. Suppose your business details differ between your Google profile, website, and other directories. In that case, Google may need clarification about your legitimacy, which can hurt your ranking.
Another major mistake is paying attention to reviews. Ignoring negative feedback or failing to respond to reviews can damage your reputation and signal to Google that your business isn’t actively engaging with customers.
Additionally, missing relevant keywords in your business description can limit your visibility. Your profile should consist of remodeling-related terms and service areas to match the search phrases homeowners are using. Avoiding these common mistakes can help ensure your profile stays competitive and consistently attracts high-quality leads.
Make Google Work for Your Remodeling Business
A well-maintained Google Business Profile builds trust and credibility with homeowners. Positive reviews, fresh photos, and regular updates create a solid first impression, making potential clients more likely to contact you. An active, polished profile sets you apart from competitors who appear less engaged or reliable.
Optimizing your listing also boosts lead conversion by connecting you with high-intent customers already in “ready-to-buy” mode. Stand out in local searches, attract more jobs, and grow your business by enhancing your profile today.
Still trying to figure out where to start? Let’s chat. Set up a free 15-minute call to explore how we can help your sales pipeline and generate more leads.