Learning how to generate leads for contractors is crucial for building a steady stream of clients and growing your business.
If you’re a contractor who’s just getting started or in your first few years of business, you already know how important it is to keep work coming in. Maybe you’ve been relying on word of mouth, but you’re starting to realize that’s not enough to consistently keep your schedule full. The challenge is, professional contractor marketing services can be expensive, and at this stage, you may not be ready to make that kind of investment.
That doesn’t mean you’re stuck waiting for referrals to come your way. There are steps you can take right now to start generating your own leads without spending a fortune. Below, we’ll cover four key strategies you can implement to build your online presence and attract potential customers. Plus, we’ve included links to in-depth guides that walk you through each step in more detail.
Four Key Strategies to Generate Leads for Contractors
1. Get Found on Google by Setting Up Your Google Business Profile (Google Maps Listing)
One of the easiest ways to get in front of potential customers in your local area is by setting up and optimizing your Google Business Profile (formerly known as Google My Business). This is the listing that allows your business to appear on Google Maps and in local search results when people look for contractors in their area. A well-optimized profile can help you rank higher, making it easier for customers to find and contact you.
We’ve put together a step-by-step guide on how to set up and optimize your Google Business Profile, ensuring you show up in more local searches.
Check it out here: Guide to Google Business Profile for Contractors ➤
2. List Your Business on Free Online Directories
Another great way to increase your visibility is by listing your business on online directories. Many homeowners and businesses search for contractors on platforms like Yelp, Houzz, and Angi. Getting your business listed in as many places as possible improves your chances of being found.
We’ve compiled a list of 25+ websites where you can list your contracting business for free. Adding your business to these directories is a simple yet effective way to boost your online presence.
Access the full list here: Websites to List Your Specialty Trade Contractor Business ➤
3. Apply for Google Local Service Ads (If You Qualify)
Google Local Service Ads (LSAs) are a powerful way to get your business in front of people who are actively searching for contractors in your area. Unlike traditional pay-per-click ads, LSAs charge per lead instead of per click, making them a cost-effective option for small businesses.
Not every contractor qualifies for LSAs, and setting them up correctly is key to getting good results. Our complete guide walks you through everything you need to know about Local Service Ads, including how to apply and optimize your listing.
Get the guide here: Complete Guide to Local Service Ads ➤
4. Avoid the Pitfalls of Lead Aggregators Like Angi and HomeAdvisor
If you’re struggling to get leads for your contracting business, it can be tempting to sign up for services like Angi (formerly Angie’s List) or HomeAdvisor. These platforms promise to connect you with potential customers, but many contractors find that the leads they provide are low quality, expensive, or resold to multiple businesses.
Instead of relying on these platforms, it’s better to focus on building up your own lead generation system. We’ve put together an article that explains the risks of lead aggregators and why you’re better off investing in your own marketing efforts.
Read more here: Is Angi Worth It for Contractors? ➤
Take Action & Invest in Yourself
Building a consistent flow of leads for your contracting business doesn’t happen overnight, but taking small steps now can set you up for long-term success. By optimizing your Google Business Profile, listing your business in free directories, exploring Local Service Ads, and avoiding the trap of lead aggregators, you can start generating leads on your own—without breaking the bank.
The key is to take action. Marketing can seem overwhelming, but you don’t need to do everything at once. Start with one step, implement it, and move on to the next. Investing time in these foundational strategies now will help you build a stronger business and put you in a better position to scale when you’re ready to invest in professional marketing services.
If you have any questions or need guidance along the way, feel free to reach out. We’re here to help you grow your business when the time is right!