Is it Time to Redesign Your Website?

Turning Your Website into a 24/7 Inbound Lead Generation Machine

What role does your current website play in your sales strategy and is your website generating any sales leads?

Don’t you wish you had a 24-hour salesperson working on connecting with new potential customers all day, every day? Well, that’s how you should be viewing your website. 

If it’s not generating the leads you want, you need to ask yourself:

  • Is my website falling short in generating revenue? 
  • Do I worry that my website may be antiquated, lack currency, or not meet industry benchmarks? 
  • Are potential customers reaching out to me with questions that my website should ideally address? 
  • Is my contact form failing to generate sufficient sales leads? 
  • Do my website visitors struggle to understand the nature of my services and offerings?

Let’s explore some key questions to assess the effectiveness of your current website.

7 Crucial Questions for a Website that Converts

1. How does your current website represent your brand?

Your brand is your identity, and your website should be a seamless extension of it. Effective communication isn’t just about the words you use but the tone, timing, and overall presentation. Your website is the digital face of your brand, and any disconnect between online and offline interactions can erode trust.

Example: Consider successful brands that maintain a consistent voice across all touchpoints. The brand’s personality shines through from its website copy to social media posts, creating a cohesive and memorable user experience.

To ensure your website aligns with your brand, conduct a thorough audit of your current messaging and visual elements. Make adjustments as needed to create a cohesive and recognizable online presence.

Check out our comprehensive guide to audit your website for opportunities to >

2. Does your website help answer key customer questions?

A proactive salesperson anticipates customer needs before they are expressed. Similarly, your website should be a proactive source of information, catering to potential customers at every stage of their journey.

Implementing features like chatbots, personalized content recommendations, FAQs, and informative guides can enhance the user experience. By anticipating and addressing user needs, your website becomes a valuable resource that keeps visitors engaged and encourages lead generation.

3. Is your website mobile-friendly/does it work well on mobile phones?

This is crucial, no joke. In 2015, Google took measures to focus more heavily on a website’s mobile experience vs the desktop experience. A website that wants to be competitive needs to consider how its website looks, functions, and delivers across mobile devices. Industry standards require a website that is “responsive,” which means that the layout is flexible so it can fit any screen, be it a desktop, laptop, tablet, or mobile phone. Most importantly, it must load fast and be easy to use and navigate.

Evaluate your website’s mobile performance using tools like Google’s Mobile-Friendly Test. Address any issues related to responsiveness, speed, and usability to create a website that caters to the diverse preferences of your audience.

4. When was the last time you updated your website content?

“Hello, is anyone there?” If your last blog post is from 2 years ago, your website has products you no longer offer, videos that appear dated, or images that have gone stale; you may be hurting your credibility by appearing as if you are lagging behind the other experts in your field. Updating your content with fresh headlines, copy, images, videos, or even color palettes will go a long way when people quickly browse all the options delivered to their fingertips.

Developing a content calendar schedule with regular updates is crucial, ensuring a consistent flow of potential leads. Incorporate a mix of blog posts, videos, new web pages, and case studies to cater to your audience preferences and consumption habits.

5. Is your website visible on search engines such as Google?

More importantly, is your website visible on the front page of the search engines? If the answer to either of those questions is no, you may want to evaluate your current website stats to see if the users who get to your site stay around long enough to care. Many factors need to be considered here, but a website that is easy to use, keeps users’ attention, and has been optimized for search engines is necessary to be relevant on sites such as Google, Yahoo, or Bing.

Analyze websites that consistently rank high in search engine results for relevant keywords. These sites leverage SEO best practices, including keyword optimization, quality content creation, and backlink building.

6. Does your website content help sell the story of how you help your customers win?

“It’s like putting lipstick on a pig.” This somewhat comical proverb can be used to describe websites that look sharp but don’t have anything useful to say. Often, the differences in your product or services aren’t revolutionary compared to your competition. So why should someone choose you? That’s where your story comes in to help win the sale. Ultimately, your customers want to win, and your story needs to tell how your product or service will help them onto the podium.

Develop a storytelling framework highlighting your brand’s journey, values, and impact. Incorporate customer testimonials, success stories, and visual elements to bring your narrative to life. A compelling story enhances your brand’s personality and builds a stronger emotional connection with visitors.

7. Need Help Making a Decision on Whether to Redesign Your Website?

Remember, your website isn’t just about aesthetics; it’s a strategic tool in your lead-generating arsenal. To see how your website fits into a larger, cohesive inbound lead generation strategy, dive into our Growth Road Map. Your 30-Day Growth Road Map gives you a detailed plan to effectively establish your website as your 24-hour salesperson. 

Explore More Web Design Services

Need help taking the next steps? Our web design services use a proven, data-backed strategy to elevate your online presence, attract qualified leads, and foster substantial revenue growth. Visit our Web Design Services page to discover how we can help you generate more leads with your website.

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