One of the key ways to increase your business’s leads and online visibility is by leveraging highly ranking websites for referral traffic. Your website is an essential tool that allows you to drive awareness and sales for your online business. There are various tools to monitor your website’s presence and optimize its visibility in search engine results, including Google Search Console.

When you understand how users find your website, you can better target your marketing efforts to bring in more customers. It also helps you identify opportunities by planning to reach these customers on other platforms.

Every business owner strives to increase traffic to their website. One of the many ways to do this is through referral traffic, including leveraging your presence on other websites.

Here’s what you need to know about referral traffic, its importance, and how to use top-ranking websites to refer more users to your business.

What Is Referral Traffic?

Referral traffic involves people who visit your domain from other sites aside from the major search engines. When a person clicks on a link from a website or social network and is taken to a different site, Google Analytics considers the visitor referral traffic.

The originating website is called a “referrer” because it refers traffic from one domain to another.

Google Analytics tracks referral traffic and other statistics, such as search traffic, direct traffic to a domain, and search engine visits. Urchin Tracking Module (UTM) can also be used to track precisely which websites and social profiles are generating traffic for your site.

Why Is Referral Traffic Important?

In online marketing, referral traffic sends interested visitors and potentially qualified customers to your website from trusted domains. It allows your content to be seen by new users, allowing you to tap into diverse audiences.

Referral traffic provides you with extensive networking opportunities to turn users into leads. Meanwhile, your sales team can also convert those leads into new customers.

In addition, referral traffic is valuable for better search engine optimization (SEO). Search engines, like Google, recognize these inbound links as positive ranking factors, provided that they are coming from trusted domains.

How is Referral Tracked?

Website traffic referrals are tracked and passed through the user’s browser via HTTP referrer. It identifies the user’s current location and where they came from.

Once someone clicks a link on your website, the browser will send a request to your server. This request includes a data field regarding the last place the user has visited. Google Analytics will then capture this data, save it, and report it as a referral domain inside your source reports.

Using Google Analytics, you can also track backlinks on any website. Referral traffic comes from these backlinks (links from one page to another). Backlinks help your website rank higher on search engines as a key ranking signal.

By identifying the right ones, they can deliver consistent and additional traffic sources to your website. Below are some ways to earn high-quality backlinks and get more referral traffic.

How To Use Websites To Refer More Users

1. Guest Blog on Industry Blogs

Guest blog posting presents many opportunities to build referral traffic to your site. It is ideal to focus your guest post efforts on websites related to your industry or business; even better if they are recognized as thought leaders.

Having your blog post featured on a well-known website puts your content in front of a relevant target audience. This provides you with quality referral traffic and links coming to your website.

Another way to maximize your guest blog efforts is by setting up a regular posting schedule. This way, you can keep your referral sources steady and increase traffic to your site.

Before doing a guest post, determine the tone of the blog you are interested in writing for: Is it professional and formal or casual and more relaxed? You should also note whether their target reader base is on a beginner or advanced level.

Some elements usually present on guest post blogs include author bios, external links, and call-to-action. Keep in mind that most blogs have strict guidelines when it comes to the word count or the number of links allowed.

2. Leverage Local Partnerships

Partnering with local sites is a great way to increase your site visitors. Not only does it help you boost your results, but it also lets you establish relationships offline. Building personal connections can give you a competitive advantage.

There are several ways to partner with marketers and businesses in your locality. The first is by sponsoring a local event. This enables you to connect with qualified visitors to your website, especially a highly targeted event.

Always keep yourself updated on scheduled events within your area. By doing so, you can find the right event to sponsor with the right audience. But if you have no budget to become a sponsor, you may also consider becoming a speaker instead.

Speaking at local events is also an excellent opportunity to get your name out there, raising more awareness for your business. Over time, people will recognize you as a leader in the industry for your knowledge and expertise.

3. List Your Website To Online Directories

You can get referral traffic quickly by listing your website on online directories. This allows you to control your business profile so that you can advertise and engage with potential consumers.

But it is not enough to submit it to every directory you can find; choose ones that are relevant to your city and industry. While there is no required number of directories businesses should be listed on, their relevance and quality are two essential factors to consider.

Whether you are a general contractor or VoIP service provider, this gives your business a chance to be discovered by local users. You can find the top directories that generate the most traffic and show up at the top of the search engine results by simply doing a Google search.

For example, if you look up “scooter tours in Lancaster, PA” on Google, Yelp is among the top directories that appear on the first page of results. A visitor referred by an online directory, like Yelp, is as valuable as those who landed directly on your business website.

4. Utilize Review Websites

Getting featured on review websites is beneficial in increasing your referral traffic. It can vary depending on the type of business, such as B2B or B2C.

Users have already gone through the first two stages of the buyer’s journey: awareness and consideration. Now, they are ready to make a decision by comparing different businesses or products. Review websites increase the likelihood of your business being found by visitors.

If you search for “home remodeling company Lancaster pa reviews,” there are three review websites you want to be listed in as a contractor: Better Business Bureau, HomeAdvisor, and AngiesList.

These websites allow you to put your products or services before the users for consideration. If you have favorable reviews, you can stand out from competitors, and customers will be more encouraged to do business with you.

However, if you are a B2B company, it may be more difficult to get listed on review websites. You usually have to pay first to be featured at the top of their review listings.

Get More Customers With Referral Traffic

Referral traffic is a crucial metric for online business owners and marketers. It allows potential customers to find your domain from trusted websites to share your content with them.

There are several ways to get more referral traffic: guest blog posts, local partnerships, online directories, review websites, and other approaches to link building.

Additionally, referral traffic provides additional benefits for your SEO efforts. The Google algorithm considers backlinks from referral traffic as positive ranking signals, which show users’ confidence in your website’s relevance and authority.

Maximize your digital marketing strategy and start growing your business today with our growth road map. At Improve & Grow, we can help you figure out the best course of action that will produce your desired results. 

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Meet the Author:

Scott Rehnberg

Scott Rehnberg, Outreach & Content Strategist

Scott comes to the table with extensive experience in Content Marketing and Digital PR. His passion for Digital Marketing has afforded him insight into the buyer's journey and how to best reach targeted audiences on behalf of our clients. He specializes in Off-Site SEO, Content Marketing, and Link Building, closely monitoring new opportunities for our clients to speak into. When he’s not at work or researching new SEO trends, Scott can be found enjoying time with his wife and children, as well as pursuing new musical ventures.