Running a contracting business today is tougher than ever. More companies are competing for the same customers, and traditional methods like word-of-mouth or newspaper ads don’t bring in as many leads as they used to. Homeowners and businesses now search online when they need a contractor, and if they don’t find you, they’ll find someone else.
A strong online presence is the key to getting more leads. When people can easily find your business online, trust your reviews, and quickly get in touch, you’ll book more jobs. The good news? You don’t need to be a tech expert to make this happen. With the right strategies, you can attract more customers, grow your business, and beat the competition.
In this guide, we’ll cover 10+ proven ways to help contractors get more leads online. These strategies will help you get noticed, build trust with customers, and turn website visitors into paying clients.
Proven Strategies to Get More Leads and Grow Your Contracting Business
1. Build an SEO-Optimized Website
Your website is like a digital showroom. It’s the place where potential customers decide if they want to work with you. If your site is slow, outdated, or hard to navigate, visitors will leave and call someone else. A fast, mobile-friendly website that loads quickly and looks good on phones and tablets is a must.
Search engines like Google need to understand your website to show it in search results. This is where SEO (Search Engine Optimization) comes in. Adding the right keywords, writing clear page titles, and organizing content properly helps Google rank your site higher.
To get local customers, use location-based keywords throughout your site. Instead of just saying “home remodeling services,” add city names, like “home remodeling in Dallas” or “roof repair in Orlando.” This helps Google show your website to people searching for contractors in your area.
2. Optimize for Local Searches (Google My Business & Maps)
​​When someone searches for a contractor near them, Google My Business (GMB) listings appear above normal search results. These are the listings with maps, business hours, and customer reviews. If your business doesn’t appear here, you’re missing out on easy leads.
First, claim and fully complete your GMB profile. Add your business name, address, phone number (NAP), service areas, and photos of your work. Make sure your NAP is exactly the same across all online directories like Yelp, Angi, and Houzz. Google rewards businesses that have consistent information everywhere.
Reviews help you stand out and rank higher in search results. Ask happy customers to leave a review, and always reply—even to negative ones. More positive reviews mean more leads because people trust businesses with good ratings. You can also use Google Posts to share updates, promotions, or project highlights to attract even more customers.
3. Create High-Converting Service Landing Pages
Many contractors send potential customers to their homepage, but that’s not always the best way to get leads. Instead, you should have separate landing pages for each service you offer. This makes it easier for customers to find exactly what they need and contact you right away.
Each landing page should include:
- A clear headline that tells people what you do and where you work.
- Customer reviews, certifications, and project photos to build trust.
- A strong call-to-action (CTA) like “Get a Free Estimate” or “Call Now for a Quote”—placed where visitors can see it immediately.
If your landing pages aren’t bringing in leads, test different headlines, button colors, or contact forms. Even small changes can help convert more visitors into customers.
4. Leverage Content Marketing (Blog & Case Studies)
Many homeowners aren’t sure where to start when planning a renovation or repair. That’s where your website comes in. Writing helpful articles builds trust, answers customer questions, and brings more visitors to your website.
Some great blog topics for contractors include:
- “How to Choose the Right Contractor for Your Home Renovation”
- “Signs Your Roof Needs to Be Replaced”
- “How Much Does a Kitchen Remodel Cost in [Your City]?”
In addition to blogs, sharing before-and-after project case studies builds credibility. Homeowners want to see real-life examples of your work before hiring you. Rank Math SEO helps optimize your content so it ranks higher on Google, making it easier for new customers to find you.
5. Utilize Social Media for Local Branding
Social media isn’t just for sharing pictures—it’s a great way for contractors to connect with potential customers. Many homeowners check Facebook and Instagram before hiring a contractor to see reviews, past projects, and customer comments. If you’re not active, they may pick someone else.
Posting before-and-after project photos, time-lapse videos, and customer testimonials keeps people engaged. Facebook groups are also a great place to connect with homeowners. Many people ask for contractor recommendations in local community groups—so being active in these spaces helps you get noticed.
Paid ads on Facebook and Instagram let you target people in specific zip codes who are looking for services like yours. Running a small test campaign can show which ads bring in the most leads so you get the best return on your investment.
6. Run Google Ads with High Intent Keywords
If you need leads fast, Pay Per Click (PPC) campaigns are one of the best tools available. Unlike social media ads, Google Ads reach people who are actively searching for a contractor. This means higher-quality leads who are ready to hire.
To get the best results, use high-intent keywords, such as:
- “best home remodeling contractor near me”
- “emergency HVAC repair in [city]”
- “roof repair quotes in [city]”
Google also offers Local Service Ads (LSAs) for verified contractors. These appear at the top of search results and come with a Google Guarantee badge, which helps build trust and increase conversions.
7. Collect & Display Online Reviews
Most homeowners read reviews before hiring a contractor. In fact, 90% of people trust online reviews as much as personal recommendations. If your business has dozens of five-star reviews, new customers are more likely to call you. On the other hand, if you don’t have many reviews—or worse, only have negative ones—you could be losing jobs to competitors.
The best way to get more reviews is to ask customers immediately after a job is completed. Send a follow-up email or text message thanking them for their business and including a link to leave a Google review. You can also use automated review request tools that send reminders at the perfect time. The easier you make it, the more likely customers will leave a review.
Once you collect reviews, show them off on your website. Add a “What Our Customers Say” section on your homepage, and display star ratings next to service descriptions. Using Rank Math’s Review Schema Markup helps add star ratings to your Google search results, making your business stand out even more.
8. Implement Email Marketing
Not every visitor to your website is ready to hire you right away. Some are still researching, comparing providers, or planning a future project. Rather than letting those leads slip away, use email marketing to keep your business top of mind until they are ready to take action.
Start by capturing their contact information with a simple form on your website. Offer something of value in return, such as a free roof inspection guide or a seasonal maintenance checklist. Once they’re on your list, follow up with a series of helpful emails that provide real value.
This isn’t about flooding inboxes with sales pitches. It’s about sharing useful, relevant content that builds trust and positions your business as the best choice when the time is right. Send educational tips, showcase successful projects, answer common questions, and highlight limited-time promotions. When done well, email marketing keeps your business visible, strengthens relationships, and moves prospects closer to booking your services.
9. Use Retargeting Ads
Retargeting ads are an essential follow-up strategy for bringing back visitors who didn’t convert the first time. These are people who have already shown interest by visiting your website, so they are more likely to respond to your messaging. They often just need a reminder or a small push to take the next step. As part of a broader PPC services strategy, retargeting works by displaying ads across platforms like Google, Facebook, and Instagram to keep your business top of mind.
These ads can promote limited-time offers, highlight standout reviews, or reinforce your brand with eye-catching visuals. When included in your strategy, retargeting becomes one of the most cost-effective ways to improve your marketing ROI. By focusing on warm leads who already know your business, retargeting helps you stay visible and convert more visitors into paying customers.
10. Get Listed on Online Directories
Many homeowners start their search for a contractor on trusted online directories like Houzz, Angi (Angie’s List), Yelp, HomeAdvisor, and Thumbtack. If your business isn’t listed—or your profile is incomplete—you could be missing out on valuable leads.
To rank higher in these directories, fill out your profile completely. Include high-quality photos, a detailed description of your services, and a list of service areas. Make sure your contact information (NAP: Name, Address, Phone Number) is consistent across all platforms. The more complete and accurate your listings are, the higher they will rank, bringing in more leads.
Some of these directories allow you to buy leads or run advertising campaigns to appear at the top of search results. While paid options can be useful, organic visibility is just as important. Focus on collecting positive reviews on each platform to boost your ranking and credibility, leading to more calls and job requests.
Pro tip: Not sure which directories to get listed on? We’ve created this helpful guide >>
11. Use a CRM to Automate & Streamline Lead Management
For many businesses and sales team, managing leads can feel overwhelming. With phone calls, emails, social media messages, and website inquiries coming in from multiple sources, it’s easy for potential customers to fall through the cracks. A Customer Relationship Management (CRM) system helps organize and automate this process, ensuring every lead is tracked, followed up with, and converted into a paying customer.
A CRM streamlines your workflow by automating repetitive tasks and keeping all client interactions in one place. Features like lead tracking, automated follow-ups, and sales pipeline management help contractors move potential customers through the sales process more efficiently. Many CRMs also offer business listing management, ensuring your company’s details remain consistent across multiple directories to improve your local search rankings. Additionally, online booking, proposal management, and payment processing simplify scheduling and billing, reducing no-shows and speeding up payments.
If you’re looking for a CRM designed specifically with contracting businesses in mind, LeadHub CRM is a powerful option. It automates lead capture, follow-ups, and client communications, helping you close more deals with less effort. Plus, it includes review management, social media scheduling, and invoicing tools—everything you need to grow your business while staying organized.
đź“Ś Want to see how LeadHub can help your business? Click here to learn more and schedule a demo today!
Take Control of Your Lead Generation and Grow Your Business
Getting consistent, high-quality leads is essential for running a successful contracting business. With more competition than ever, relying on outdated marketing strategies isn’t enough. The good news is that you don’t have to be a marketing expert to make these strategies work.
By optimizing your website, leveraging social media, running targeted ads, and using a CRM to streamline your processes, you can turn your online presence into a lead-generating machine. Whether you start with just one or two strategies or implement them all, the key is taking action and staying consistent.
The good news? You don’t have to figure this out alone. If you’re ready to take control of your lead generation and grow your business with a clear, measurable strategy, learn more about our approach here and see how we can help you achieve your goals!