To write or not to write? That is the question.
But actually, it’s not. If you’re in business and looking to gain a high position on the Search Engine Results Pages (SERPSs), writing isn’t an option. It’s a necessity.
Now, before you start to write that epic blog post, do you know how to write an article that will actually get read?
Because, in our experience, most people don’t. And, when we look at an article through the lens of great SEO, a bad article is almost as bad as having no article at all.
All that wasted time. All that endless effort.
Surely, there’s a better way?
Writing a Great Article
Here’s the good news. There is!
If you’ve been scratching your head wondering how to write an article that people will want to read, you’ve come to the right place.
Because there’s a secret sauce that people use to write great blogs and articles. And, if they are using it, you can too.
Your days of endless toil and struggle only to get a few measly skim reads may be at an end. Yes, you and your business can write your way to success on the search engines.
In this article, we’re going to show you how to write an article. If you’re ready to learn how to turn that dull article into an engaging masterpiece, read on.
We’re about to share the full scoop.
How to Write an Article for Your Site that Actually Gets Read
1. A Commitment to Excellence as a Standard
If you want to write an article that people will read, you will firstly have to understand that writing great content takes time and effort.
If you are to succeed in standing out from the crowd, you will have to make a commitment to excellence. Every single article that you ever write from now until the end of time, has got to have one important facet underlying everything you do: Excellence.
Why is this?
Because the average person now has the attention span of a goldfish. Dull, unoriginal, lifeless pieces of writing will simply never hit the mark.
And, you don’t have to suddenly turn into William Shakespeare or Mark Twain to make your writing great.
A few clever tweaks to your well-researched content can often do the trick.
2. High-Quality Content Only
When figuring out how to write an article that people will want to read, consider the context that leads a customer to discover your article to begin with.
Why do we use search engines? Why do we read articles?
The answers to both questions are the same:
- We’re looking for information
- We’re searching for something useful
So, why would we read one article over another? Why would we trust this information over that?
The difference is in the quality of the content.
Here are some questions to ask before you post your content:
- Is this article super relevant to my customer? Am I answering the questions that my audience may have? Does it present my brand as the authority in this field?
- Is it loaded with incredible information and more?
- Am I providing incredible value in this article?
- Is this piece better than anything my competitors are producing?
- Is this article worthwhile? And worth the time of my audience?
Think of your content as you would your product or service. It’s speaking to the needs of your customers. The question is, is it satisfying those needs?
3. Hook Them at the Start
Before you provide any information for your audience, you firstly have to grab their attention.
The job of your introduction is to attract that attention. The rest of the article is all about holding that attention in place.
Here are some proven ways to captivate a reader’s attention:
- Ask an interesting question
- Begin with an anecdote (make it very short)
- State a startling fact
- Present a surprising statement
- Tease an interesting idea
- Crack a tasteful joke
- Begin with a quote
- Make it all about the reader – their needs, their problems, their wants
- Gently confront the reader with a situation
- Set up the problem (and by consequence, the desire for the solution)
Your introduction is charged with being engaging, interesting and impactful. If it isn’t, your reader will be quickly off to the next thing.
4. Mix it Up
When you’re creating awesome content, you must bear in mind that not everyone assimilates information in the same way. Couple this with our innate need to be entertained, and the need to mix things up becomes more important.
Here are some effective tools that will compliment your content:
- Entertaining videos – funny, sad, etc
- High-Quality pictures
- Interesting quotes
Make sure to break up your content by using interesting, complimentary material. After all, variety is the spice of life.
5. Bite-Sized Information
Here’s an essential nugget of wisdom when learning how to write an article that people will want to read.
Make it readable! Nothing turns a reader off more quickly than reams and reams of writing.
The very last thing most people want to see when hunting for information is walls and walls of unbroken text.
So, make your writing easy to digest. Go for bite-sized, digestible chunks and don’t be afraid of white space.
Think of the Google homepage. Is it overloaded with text?
Of course not. White space is your friend.
Just as you can use social marketing posts to improve SEO, you can turn a normal article into an effective SEO strategy by using the right type of headlines in your copy.
To do this effectively, create the headline before writing the body of your content. This will keep your content focused and on message.
When choosing criteria to adopt for creating headlines, the following 3 are the most important:
- Keep it short. If you’ve gone past 15 – 20 words you’ve gone too far
- Seek to grab attention. Make it impactful.
- Keep it focused on the intent of the audience and relevant
When you’re constructing an article, sometimes you can become so consumed with providing incredible content that the headlines become an afterthought.
Do not let this happen.
Connecting with your readers is vital. One of the quickest ways to do this is with your headlines.
And, remember that even the best content will quickly get passed over if the title doesn’t draw the attention in.
7. Stand for Something
Of all the things that matter in today’s world, having a unique voice and standing for something are perhaps some of the most important factors in determining the success or failure of a written article.
Standing for something is critical if you are going to become an authority in your field.
And, if you stand for something in your written articles, you can build a community of like-minded people. In that community, with you as the authority, you don’t just have to follow the conversation, you can lead it.
Why will this be effective?
If you want to understand how to write an article that people will read, you need to embrace a common psychological factor that applies to almost everyone.
At our core, human beings are wired for connection.
We are social beings and we want to connect with others. Most of us routinely seek out the company of others, almost by default. This is part of what makes us human and it’s a fundamental part of who we are.
We want to connect with others. We want to feel part of something greater than ourselves.
Creating that Connection
You can use your blog and written articles to connect with your audience. You can talk about the things you all have in common. what inspires you.
And you can share your vision. You can share your mission with your audience, and in doing so, you can help them to feel part of a community.
In all of your blog posts, you can craft your article to embrace that community. You can encourage that community. And, more importantly, you can validate it.
8. Address Specific Topics Per Article
Have you considered that every customer or potential customer is on a different level when it comes to information gathering?
Different slices of information are relevant to different customers.
For example, the closer people get to buying your product or service, the more specific their searches become. What does this mean for you and your article?
It means that when you’re creating your article, the more targeted and precise the content, the better received your article will be.
To do this effectively, narrow down your article topics to very specific content. Make sure that content is related to what your customers would naturally be searching for at each stage in the buying chain.
Then, knock their socks off with your content.
How to Write an Article that People Will Love – One Tweak at a Time
So, you can now consider yourself fully updated on how to write an article that people will actually want to read.
If you include some or all of these tips into your article writing, not only will more people want to read through to the end, but your article will pack a serious SEO punch as well.
So, now that you know how to write an article, why not do what you know?
Got any questions or need any advice on how to develop strategy, drive traffic or engage your audience?
Reach out and talk to us. We’re always happy to help.