Website Design & Development

When a visitor lands on your site, you have to make a lasting impression in a matter of seconds. Having clearly defined guidelines for how you communicate in words, images, and video will give a visitor a more consistent, informative experience.

Before we create any content for your company it is crucial that we:

• Define your visual brand
• Discover your brand voice
• Outline key brand messages
• Develop your target audience

We have various tools and strategies to help develop these guidelines that will help inform not only your website content but can help you establish a clear message across all your communications.

Designing and developing a profitable website that supports your sales funnel takes more than just building a website. Your website should be your hub for your online sales funnel. Because of that, we’re driven to think a little differently when we build sites for our clients. We build and design websites for companies in Lancaster, PA and all across the USA.

Here’s how we approach helping you build a better website:

• We start by documenting your business goals related to the new site, define the scope and budget, and personalize your target audience.
• Next, we begin exploring, colors, mock website designs while we begin to outline how the site will fit into your online marketing strategy.
• Then, once designs and strategy are approved, we  develop your new site along with any content that needs to be created.
• Finally, we will launch the site and we begin to monitor performance and continually optimize and improve your site.

When developing content, is it vital to know who you are creating the content for and the goal of the piece of content. Knowing your target audience allows us to create content that’s centered on solving their unique problem.

A huge part of this is determining what stage of the buyer’s journey a target audience is in:

• Awareness Stage: They are becoming aware that they have a problem and need to find a solution.
• Consideration Stage: The customer is considering and discovering how to solve their problem.
• Decision: Finally, they have identified a few solutions and now need specific information to make their final decision.

Establishing the goal of the piece of content gives us focus when researching and producing the piece. These factors bring clarity to what format, such as an eBook, blog, or infographic, is going to perform best and accomplish the goal.

Content promotion is a step in the content marketing strategy that people often overlook. Even after we create that great piece of content, people are going to have a hard time finding it unless we promote it.

There are many channels that content can be distributed through, and some of which aren’t always considered. The power of social media is known to everyone, so it is no surprise that posting, sharing, and promoting your content to social sites is worth your time. But email campaigns, email outreach, and guest posts are other great ways we promote your content. Getting content in front of your potential customer’s eyes is one step closer to profitable action.

Myth: More traffic = More leads

When monitoring the metrics of a website, it’s easy to be distracted by the “Site Visits” and “New Users” numbers. Often, what we need to be focusing on are the actions users take on our website that indicate they are moving closer to becoming a customer.

“Conversions” is the term that we use for these actions, and conversion rate optimization is what we do to increase the frequency of those conversions. For instance, two of the most obvious conversions that we like to see on a website is phone calls or website form fills. Some other conversions that we like to define and foster are time spent on page, engagement with content like videos or downloads, or even how far down a page they scrolled.

Our approach to Conversion Rate Optimization:

• Audit, optimize, or define page goals
• Develop an in-depth understanding of how the user engages with the page through the use of website monitoring software
• Make changes to your website based on real user feedback
• Continuously optimize the users’ experience on the website
• Develop dedicated landing pages with messages that are geared toward the potential custom

No longer can a business have set-it-and-forget-it websites. Technology changes so fast and security issues are a serious threat. Not only that but search engines like Google, Yahoo, and Bing are constantly tweaking and changing their expectations for what makes a good website.

For 95% of our clients, we provide monthly, on-going website support and optimization that:

• keeps website content clean and fresh
• keeps search engines serving their pages to users
• gives them peace of mind that when something happens, they have experts who will respond immediately
• gives them a competitive advantage through access to development, marketing, content, and technology experts