Our PPC services are built to attract high-intent traffic and turn it into booked calls, form fills, and new customers. You’ll see measurable ROI with every campaign.
As a growing business, you need more than just visibility—you need results. At Improve & Grow, we understand that your time and budget are valuable. And, while organic growth builds a strong foundation, it’s not always fast enough to meet your goals. That’s where our Pay-Per-Click (PPC) Campaign Management Services come in.
PPC is powerful, but only when it’s done right. We build and manage paid campaigns that avoid wasted spend and deliver qualified inbound leads fast.
You get more of the right traffic, better leads, and real results from your ad spend. Our PPC campaigns are built to attract high-intent buyers, deliver measurable ROI, and support your overall marketing goals so your business grows faster and more predictably.
Google Ads allows you to place your business in front of potential customers exactly when they’re searching for your services. At Improve & Grow, we design targeted Google Ads campaigns that drive qualified leads through a strategic mix of ad formats.
Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.
Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.
Capture high-intent traffic by appearing prominently in Google search results when users search for relevant keywords.
Meta Ads allow your business to reach and engage potential customers where they spend their time—on social media. By leveraging Facebook’s unique audience-targeting capabilities, we create tailored campaigns that drive conversions.
Capture attention with visually compelling image ads that resonate with your target audience and drive engagement.
Boost engagement with video content that tells your brand’s story or showcases your products in action.
Convert leads directly on the ad platform using instant forms that pre-populate with known user information.
While organic strategies set the stage, PPC acts as the spotlight, highlighting your brand’s value proposition at the most opportune moments. Discover our approach, and see how PPC can boost your leads today. Book a FREE 15 minute intro call and get started.
Managing your advertising dollars wisely is crucial. PPC advertising campaigns provide a fast, effective way to drive qualified traffic and generate leads. Still, it’s easy to overspend on ineffective ads without the right strategy. With Google Ads, you gain precise control over your advertising budget—targeting potential customers by search intent, location, and device to ensure your message reaches the right people.
That’s where Improve & Grow’s expert PPC Management Services come in.
We help you avoid the common pitfalls of PPC by developing and managing campaigns designed to get real results that align with your marketing budget. Our team creates custom PPC advertising campaigns built around your goals, ensuring every dollar is spent wisely. We don’t just drive clicks—we drive leads, using data-driven strategies to target high-intent customers across advertising platforms like Google, Facebook, and LinkedIn.
Our process begins with a deep dive into your market. We craft campaigns that maximize your advertising budget and deliver measurable ROI. We use predictive modeling to estimate your marketing campaigns’ results, aiming to achieve a 10-15x return on investment.
Once your campaigns are live, we optimize them for maximum profitability. Our PPC Management Services ensure that your business keeps growing while seamlessly complementing your search engine optimization efforts for long-term success.
A goal without a plan is just a wish. We help you map out a lead generation plan aligned with your business goals and budget. Every decision we make is focused on delivering the results you need with a 10X or better ROI.
Our team creates all the assets required to launch your inbound lead system. From compelling ad copy to high-converting landing pages and search-optimized website content, we ensure everything is in place for success.
We launch and continuously optimize your inbound lead system. Our goal is to ensure it evolves to meet your lead targets, delivering a profitable return on investment over time.
In general, PPC works very well when you target the right audience, use compelling ad copy and send the user to a high-converting landing page. It can take time to “dial in” these factors, so it also helps when the cost per lead is well below your break-even point.
We have a handy audit tool that can tell how well your campaigns are performing and provide you with a list of opportunities to improve your return. Click here to learn more about the tool.
It depends on your objectives. In general, search ads provide the best return on investment, because you are serving an ad to a user who has already declared an interest in a keyword you’ve decided to target. Therefore, that user is more likely to convert.
Display ads are typically more effective for developing awareness within your target audience because you are pushing your ads in front of a user as a strategy to build awareness and generate interest. That said, there are highly effective targeting strategies that can be used, such as remarketing, that can enable you to get very high returns on display ads.
Social media ads are similar to display ads; however, the focus is more on content, such as videos and images. Social media platforms offer more complex targeting criteria, so you can get a lot more creative with targeting based on behaviors, interests and even triggers like post engagement, website visits or past purchases. When done well, this can lead to developing very targeted audiences that have a high conversion rate and high rate of return.
It depends on your business objectives, sales model and the level of competition. PPC can be a great way to kick-start traffic and in many industries, users who click on ads are more likely to convert to a lead and provide a very high rate of return. However, if your website has a low conversion rate and you work in a very competitive market with a high acquisition cost, you may not be able to make a good return. In this case, SEO services will take longer but may provide a better ROI. Click here for a more detailed explanation.
We collaborate closely with you to understand your business goals, target audience, and market competition. This information allows us to recommend a budget that aligns with your objectives and ensures optimal return on investment.
We utilize various platforms, including Google Ads, Bing Ads, and social media channels like Facebook. Instagram and LinkedIn, to reach your target audience effectively. The choice of platforms is tailored to your specific business needs and where your potential customers are most active.
Our team conducts thorough keyword research to identify terms that potential customers use when searching for services like yours. We focus on high-intent keywords that indicate a readiness to engage or purchase, ensuring your ads reach the most qualified prospects.
We provide regular, transparent reports detailing key performance indicators such as click-through rates, conversion rates, and cost per acquisition. These insights help us assess campaign effectiveness and make data-driven adjustments to enhance results.
We implement geo-targeting strategies to focus your ads on specific geographic areas relevant to your business. This ensures that your marketing efforts are concentrated on potential customers within your service area, maximizing relevance and engagement.
We conduct competitive analysis to understand the local market landscape. This enables us to develop strategies that highlight your unique selling points and position your business favorably against competitors.
We continuously monitor campaign performance and make adjustments as needed, including refining keywords, ad copy, and bidding strategies. Our goal is to improve efficiency and effectiveness, ensuring sustained growth and a strong return on your investment.
