SEO Audits can be more than technical – they can seriously improve the user experience, leading to more conversions as well. Here’s the inside scoop on how.
Running a well-functioning website on your own (especially if you aren’t a web designer), is difficult. Period.
That said, running a website to give your small business a leg up is also an absolute necessity in this day and age.
It doesn’t have to be so tough. There are a ton of resources out there to help you optimize your business’ website and market yourself.
When it comes to online marketing, you cannot dismiss SEO auditing software and expect to be successful. Choosing an SEO auditing strategy that isn’t the best could hinder how well your customer’s user experience is within your website. All aspects of website functionality matter, and focusing on how you can improve the user’s experience fully can seriously boost much-needed traffic.
In fact, choosing an SEO auditing strategy that isn’t ideal could hinder how well your customer’s user experience is within your website. All aspects of website functionality matter, and focusing on how you can improve the user’s experience fully can seriously boost much-needed traffic.
Are you ready to learn more about SEO audits and your website? Trust me, it’s easy to understand. You’ll end up reaping the benefits of SEO audits before you know it!
SEO Audits and the User Experience
The process of a Search Engine Optimization (SEO) audit is like having a really good proofreader go over your entire website. SEO audits are performed via marketing services or through SEO audit software.
Standard SEO audits are usually broken down into three groups.
The technical aspect of SEO auditing includes SEO tactics, caching, checking databases, hosting, and mobile compatibility.
Content checks for SEO audits include proper link use, meta data, customer engagement, website usability, and conversions.
Links are important within SEO auditing. Things like link analysis, history, click patterns, and internal navigation are often included in an SEO audit.
A very, very basic proofreader will begin with a technical audit and only focus on things like missing links or 404 error messages. A more comprehensive SEO audit will include improving the experience for the customer.
Customers are human beings with emotional responses to everything, including the purchase of a product or service. Performing a well-rounded SEO audit that focuses on technical website function as well as emotional connections with consumers will do nothing but benefit you.
The Benefits of SEO Audits
There are a ton of benefits to SEO audits.
Your website will get a serious makeover.
An audit will evaluate the content and technical performance of your website. You’ll have an opportunity to see what needs improvement and what doesn’t, and build on the structure you already have.
Search Engine Optimization Will Improve
SEO is important when it comes to marketing. By going through an SEO audit, you’ll have the chance to check for missed opportunities and excesses of keyword stuffing or bad links.
Conversions Will Start Happening
One of the best benefits of SEO audits is increased conversion. You’re finally going to be able to evaluate how well your website performs when it comes to generating leads and you’ll also be able to spot weaknesses in your landing pages.
Conduct a Basic Assessment
Before diving into a full blown SEO audit, it helps to perform a content assessment. Don’t worry, you don’t have to be super tech savvy to perform this assessment. Let’s break it down into questions you should ask yourself, shall we?
How good is your website content?
As a business owner, it helps to put yourself in your customers’ shoes. When you view your website, pretend you are a customer visiting for the very first time.
Were you content with the information provided to you? Was the content easy to read? Did all of my questions about a product, hours of operation, etc. get answered by content on the site?
Website content should be entertaining, written well, and thorough. Don’t stuff fluff into your content. Consumers want their questions answered and their need for information fulfilled, and that is your website’s job.
If you’re not the best writer in the world, consider hiring a freelance writer or blogger to create readable and succinct content for your website.
Is there some SEO action happening?
Search engine optimization is really important. Check your analytics to review how well keywords are bringing in traffic. Check to see if you have an adequate amount of keywords within URLs and page titles.
How good is your website’s usability?
This is an important one. You know that the more people you can lead to your website, the more likely you are to create future customers. However, if your website just plain sucks at its job, that isn’t going to happen.
Just having a website won’t create customers if those customers get annoyed with the usability of your website and look elsewhere.
Again, try to put yourself in a new user’s shoes. Can you navigate easily throughout the website and find the appropriate links with ease? Can you find the information you were looking for quickly and easily?
Check to make sure the most important pieces of information for your business is easy to access through a menu. Make sure your page isn’t cluttered either– tone down on the ads and excessive links.
Another important aspect of usability is how well your shopping cart and checkout process is. Is it difficult to purchase items on your website? Are there a lot of steps or excessive information required to purchase something through your website?
How good is my conversion potential?
This is an important element of marketing your business. You’re got a potential customer on your website, but what they do there is also important.
Do you have landing pages and conversion form on your website? Are those landing pages well-made?
Do you have a mixed lot of marketing offers to suit different types of buyers that may be interested in your product or service? Make sure you’re using a call to action properly in your website content.
For a more comprehensive list of conversion optimization ideas, check out this create post from our friends at Siteoscope.
Decide if a website audit is right for you.
If you’re content with the state of your website and the traffic you’re receiving, you may not need an SEO audit. However, if you are desiring a greater amount of traffic, an SEO audit will provide you with the information you need to optimize your website to increase your organic search traffic.
Are you ready to get started? Click here to access a free SEO audit for your website.
Was this article helpful? Have SEO audits helped your business in the past? We’d like to hear about it in the comments.