Improve & Grow Welcomes Devin Anderson as New PPC Specialist

Improve & Grow, LLC Press Release

Improve & Grow, one of the leading digital marketing agencies based in Lancaster, PA, is pleased to announce Devin David Anderson as their newest Pay-Per-Click Advertising Specialist. 

Mr. Anderson is a highly experienced digital marketer, having started his journey in the field as a marketing intern in 2013. He holds almost a decade of extensive experience as a skilled paid ad specialist.

As a PPC specialist for Improve & Grow, Mr. Anderson will oversee the execution of various data-driven strategies and manage PPC campaigns crafted to help clients reach their marketing goals. These goals aim to boost clients’ online presence, generate qualified leads, and increase qualified website traffic.

Moreover, Mr. Anderson will also be involved in assessing and improving clients’ content development and website user experience.

Some of Mr. Anderson’s other key responsibilities at Improve & Grow, LLC includes the following:

  • Audit existing PPC accounts & identify opportunities 
  • Build new PPC accounts and campaigns
  • Optimize and maintain PPC campaigns
  • Assist with keyword research
  • Stay current on PPC ad platforms, procedures, and best practices
  • Assist Account Strategists with planning

When asked about the latest specialist to join the team, Improve & Grow’s founder Carl Lefever only had praises and positive things to say.

“Devin is an excellent addition to our team. He brings a wealth of knowledge and experience with digital marketing to Improve & Grow.

He adds, “Devin’s diverse marketing background brings a valuable perspective to client accounts. His knowledge of search engine marketing (SEM), PPC, and analytics makes him a valued asset to our clients and team.”

Currently, Mr. Anderson serves as the Vice-President of the Lancaster Historic Lions Club. At the same time, he continues to pursue a Bachelor’s degree as a Public Administration and Communications/Public Relations major.

When not on the clock as a PPC specialist, Mr. Anderson volunteers his time and energy to help improve underserved communities by building better and stronger community infrastructures.

About Improve & Grow, LLC

Improve & Grow is an inbound lead generation agency focused on helping service businesses grow their revenue profitability. Typical results are 30-50% revenue growth in the first 12 months with a 3X or better return on investment. Interested in working at Improve & Grow? Visit our careers page

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