• Full Time
  • Lancaster, PA
  • This position has been filled

Website Improve & Grow, LLC

We help our customers grow their businesses by generating more leads without resorting to random acts of marketing

You have been in the “trenches” and loved almost every second of it. You love to get into the details, understanding why something is or isn’t performing to expectations. You value the need to make decisions based on previous results. You like being the person responsible for a chunk of the client’s real estate, using the marketing budget they have entrusted to you as effectively as possible. On top of that, you have a strong desire to lead and build an effective team as a leader and coach, looking for an opportunity to impart your knowledge to your team members.

We are looking for a Senior Digital Advertising Specialist who not only understands our clients and their goals but can also empathize with their target audience. Someone willing to take ownership of the campaigns they develop and the results they generate. Doing all of that in a workplace that cares about you as a person and wants to see you succeed is a huge bonus. If you love having a direct impact on people and their businesses, we should talk.

Improve & Grow is committed to doing what we love, growing our clients’ businesses through online marketing in a way that is real, measurable, and impactful. We also believe personal growth is key to client success, and we are passionate about continuous improvement. We build upon success and learn from our losses, enjoying our work while regularly finding ways to celebrate achievements. We believe in giving back to the community by donating a portion of our profits to causes our team members support, volunteering our time to non-profits, and sharing what we have learned with the digital marketing community.

Responsibilities:

  • Develop digital advertising campaign strategies and plans for our client accounts, including search, display, and social media advertising tactics
  • Setup new ad campaigns on a variety of platforms including Google Ads, Bing Ads, Meta Ads, and LinkedIn Ads
  • Monitor campaign performance and budgets for your assigned client accounts (15-20)
  • Conduct regular campaign audits and make adjustments to improve performance based on identified opportunities
  • Stay current on PPC tactics/news/changes, etc., and assist with setting and maintaining best practices, standards, procedures, etc.

Qualifications:

  • 3+ years of professional PPC experience
  • 3+ years working in a marketing/advertising agency
  • Proficient in creating and managing PPC campaigns on Google, Bing, Meta & LinkedIn
  • Proficiency in PPC principles and best practices
  • Effective project management and problem-solving skills
  • Passion for personal and professional growth

What we bring to the table:

  • Competitive base salary with annual increases
  • Profit-Sharing (monthly)
  • Retirement Savings (up to 4% match)
  • Insurance Benefits (health, life, disability, etc.)
  • Paid Leave (up to 25 days)
  • Community Focused Team
  • Mentorship Relationship with Management
  • An Amazing Downtown Office Space
  • Relaxed Environment that still gets stuff done
  • Equipment Provided: Mac or HP… You make the call!

What you bring to the table:

  • Commitment to continual improvement, superior service, and effective communication
  • A love for all things detail with data analyst skills
  • A high level of self-awareness
  • Project Management skill set with a problem-solving mindset
  • A professionally competitive nature
  • A result-driven approach to your work

About Improve & Grow

What makes Improve & Grow a great place to work? Projects that grow and challenge you, great clients who always keep you learning, and a team that is truly better together.

At Improve & Grow, we believe in celebrating the wins, big and little, and building a team that can serve our clients in the best ways possible. People are at the core of all we do, and we’re looking to grow our team. Interested in working with us? We’d love to hear from you!

Passionate. Collaborative. Self-starting. Flexible. Respectful. Supportive. Dedicated. Curious. These are some words commonly used to describe the culture at Improve & Grow.

Our work environment includes:

  • Modern office setting
  • Food provided
  • Modern office setting
  • Work-from-home days
  • Casual work attire
  • Relaxed atmosphere
  • Flexible working hours
  • Safe work environment
  • Regular social events
  • Growth opportunities
  • Lively atmosphere

Note: This job description is intended to provide a general overview of the position. It is not an exhaustive list of all responsibilities, skills, or qualifications required. The company reserves the right to modify the duties or requirements of the position based on business needs.

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