““We have seen tremendous growth since working with them, and continue to strategize with them for the future! “ — Connie Dienner, Founder & Director, Cavod Academy of the Arts
Tired of unpredictable ticket sales, low attendance, or giving up revenue to third-party ticketing sites?
If you’re still relying on seasonal brochures, word-of-mouth, or local press to drive attendance, your growth is at risk.
We specialize in digital marketing for performing arts organizations and event venues, helping you take back control by attracting high-intent audiences directly to your site. Whether you’re producing plays, concerts, festivals, or cultural events, we create a tailored digital marketing strategy that builds consistent demand and drives more direct ticket sales.
Cavod Theatre was a well-loved performing arts organization in Lancaster County, known for its uplifting shows and family-friendly environment. But despite a strong local following, they struggled to grow ticket sales and expand their reach beyond the immediate community. With outdated tech and no clear venue marketing strategy, opportunities were being left on the table.
By partnering with us, Cavod modernized their online presence, launched targeted digital campaigns, and created a marketing system that consistently drives ticket sales and audience growth.
“I absolutely love Carl and his team at Improve and Grow! They go above and beyond, to work with your business needs to matter your size. They have helped us take steps within our budget, and set goals we can achieve. We have seen tremendous growth since working with them, and continue to strategize with them for the future! A huge thank you to Carl for working with us, and helping us to understand our market and business!”
We help performing arts organizations and event venues attract and convert the audiences already searching for their next unforgettable experience. Our strategies combine SEO, paid ads, and conversion-focused content to grow ticketed event attendance and help you increase earned revenue through direct ticket sales.
Here’s how we help you grow
Paid Search Ad Campaigns
Social Media Marketing Ad Campaigns
Display & Retargeting Ad Campaigns
🧭 We’ve helped over 120 organizations grow since 2014
🎭 We’ve worked directly with theaters, venues, and nonprofit arts organizations to drive measurable results
🎯 We bring deep expertise in digital strategy, ticket sales optimization, and audience development
❤️ We understand how arts organizations operate, connect with their communities, and build lasting impact
Paid search and social campaigns typically start driving ticket sales within the first 30 days. SEO takes longer to build momentum, but we begin tracking performance and making data-informed adjustments from day one.
Yes. We have worked with nonprofit theaters, performing arts centers, festivals, dance companies, and regional event venues, particularly those looking to grow their audiences and increase earned revenue.
Most of our custom marketing strategies start at $30,000 per year. Your investment depends on your specific goals, service needs, and desired pace of growth.
You keep more of your revenue, build stronger audience relationships, and grow your own brand instead of sending traffic to a third-party platform.
