“I know that our dollars are well invested and will grow our business — that you have our best interests in mind.“ — Terry Buda Moser, Director of Marketing, Bird-in-Hand Corporation
Tired of giving up 15–30% of your revenue to online travel agencies? Struggling to fill rooms during the off-season?
Without the right hotel marketing services, relying on OTAs or last-minute promotions puts your growth at risk.
We help boutique hotels, bed and breakfasts, and independent inns like yours attract direct bookings, reduce OTA reliance, and grow your revenue year-round. With a marketing strategy designed for hospitality and backed by data, we make sure more guests find your property and book with you directly.
Bird-in-Hand Corporation, a multi-location hospitality business in Lancaster County, had strong local recognition but struggled to grow online bookings. With increased competition and rising OTA costs, they needed a better way to attract and convert guests directly.
By partnering with Improve & Grow, they launched a data-driven marketing strategy that prioritized ROI and conversion. Over two years, they achieved a 30% increase in website traffic, a 36% increase in bookings, and a 43% lift in online booking revenue.
“From other companies I’ve worked with, I’d say it’s the honesty and integrity of your firm that sets Improve & Grow apart. I know that our dollars are well invested and will grow our business – that you have our best interests in mind…We have a great deal of respect for everyone we have worked with, and we feel they are experts in their field. I also appreciate your focus on tourism and what you’ve done for the industry.”
Whether you run a BnB, an Inn. or manage a multi-property operation, we create digital strategies that increase direct bookings, improve margins, and simplify your marketing efforts. From SEO and PPC advertising to website development and custom CRM solutions, our hotel marketing services are built to meet the unique needs of boutique hospitality businesses.
Paid Search Ad Campaigns
Social Media Marketing Ad Campaigns
Display & Retargeting Ad Campaigns
🧭 We’ve helped over 120 organizations grow through smart digital strategy since 2014.
🏨 We bring proven experience working with boutique hotels, B&Bs, inns, and hospitality groups.
📊 We focus on increasing direct bookings, reducing OTA dependence, and improving ROI.
❤️ We provide hands-on support and tools designed specifically for small, busy hospitality teams.
Paid ad campaigns often begin driving bookings in the first 30 days. SEO takes longer to ramp up but begins generating lasting traffic and results in the first few months.
Yes. We have packages designed specifically for smaller teams or single-property owners. Whether you manage a five-room BnB or a multi-location group, we tailor your plan to your scale.
Most of our strategies start around $30,000 per year. We’ll work with you to define a scope and pace that fits your business goals and growth capacity.
You keep more revenue, own the guest relationship, and control the booking experience. With your own optimized site and strategy, you build loyalty and long-term value.
