From Grassroots to Viral Growth: Social Media for Landscapers

Why Social Media for Landscapers Matters

Social media for landscapers isn’t just about having a Facebook page. It’s about leveraging highly visual platforms to showcase your projects, attract quality clients, and boost your local visibility.

Need the quick version? Here’s how landscapers can effectively use social media:

1. Choose the right platforms: Focus on Instagram, Facebook, YouTube, LinkedIn, or TikTok based on your audience and goals.
2. Showcase your work visually: Share high-quality before-and-after photos and engaging videos.
3. Be consistent: Regular posting and interacting with your audience drives engagement.
4. Engage and build community: Respond to comments, ask questions, and highlight user-generated content.
5. Measure results: Use platform analytics to track what’s working and optimize your strategy.

In an industry defined by stunning changes—turning barren backyards into lush gardens—your projects are your best marketing. As one landscaping expert aptly put it, “Landscaping by nature is visual, so landscapers and designers should have the mindset that all the work they do is potential content for social media.”

This guide will help you understand how to turn your everyday work into content that grows your business, attracts quality leads, and builds your brand’s long-term value.

1. Choose the Most Effective Social Media Platforms

When it comes to social media for landscapers, it’s tempting to want to be everywhere at once. But let’s be realistic—you’ve got limited time, energy, and resources. The smartest landscaping companies understand that picking a few high-impact platforms and mastering them is far more effective than spreading themselves too thin.

At Improve & Grow, our digital strategists often remind clients that “focusing on two or three social media platforms that genuinely resonate with your audience delivers much better results than half-heartedly engaging across all of them.” It’s about quality, consistency, and relevance rather than sheer volume.

So, which platforms are truly worth your effort as a landscaping professional? Let’s break it down.

Social Media Platforms Ideal for Landscapers

Facebook is still a powerhouse for landscapers, especially because it offers a robust suite of features custom for local businesses. With nearly 3 billion users worldwide, Facebook lets you connect with your local community, share diverse content formats like photos, videos, and events, and even schedule appointments directly through your business page. Not to mention, targeted local ads and glowing customer reviews can significantly boost your credibility.

Instagram, however, might be the most natural and impactful choice for landscapers. Its highly visual nature perfectly aligns with your projects—changing yards from bland to beautiful. Did you know 83% of Instagram users find new products and services on the platform? Plus, features like Stories, Reels, and hashtags help you creatively showcase your work and expand your reach significantly. And here’s a bonus: Instagram videos typically draw over 21% more interaction than standard images.

For landscapers targeting commercial clients or high-end residential projects, don’t overlook LinkedIn. With nearly half of LinkedIn users earning over $75,000 per year, this platform is ideal for B2B connections, networking with property managers, local contractors, and positioning yourself as a landscaping expert. It’s a fantastic platform to show off your credibility, share industry insights, and build professional relationships.

If you love educating your audience, YouTube can be your secret weapon. As the second-largest search engine (right behind Google itself), YouTube gives your content lasting power. Create tutorials, detailed project showcases, and educational content to establish yourself as a knowledgeable expert. This type of evergreen content continues to attract potential clients long after the video is published.

Lastly, consider TikTok if you’re eager to engage with a younger demographic. With over 1 billion active users, TikTok’s playful, short-form videos are ideal for sharing changes, behind-the-scenes moments, and creative storytelling. While the audience skews younger, remember these users will inevitably become homeowners—making TikTok a smart investment in your future customer base.

To make platform selection crystal clear, here’s a handy overview comparing user demographics and the best content types suited for landscapers:

Understanding Where Your Clients Are Active

Choosing the best social media platforms for landscapers ultimately comes down to knowing your ideal audience. You can make an informed decision by talking directly to your current customers about their social media habits, researching platform demographics, and analyzing where your competitors get the best engagement.

Still not sure? Follow these simple steps for clarity:

• Survey current customers about their favorite social platforms.
• Research each platform’s demographics and align them with your target clientele.
• Observe competitors—notice where they’re putting effort and getting results.
• Start small: master one platform at a time to build momentum gradually.
• Track your results—identify platforms that consistently generate qualified leads and inquiries.

Our strategists at Improve & Grow emphasize this practical approach: “When helping landscaping clients in Pennsylvania, we’ve consistently noticed that Facebook and Instagram generate the most local visibility, community engagement, and quality lead support.”

That while social media platforms are excellent for building your brand and showcasing your work visually, they typically function best as supporting tactics within a larger inbound lead generation strategy. If your goal is to directly fill your sales pipeline, prioritize tactics like Google Search Ads, Local Service Ads, and Local SEO—and use social media marketing to complement these primary channels.

By taking time to carefully select the right platforms and engaging strategically, you’ll position yourself well to attract quality clients, boost your local visibility, and grow your landscaping business meaningfully.

2. Create Engaging Visual Content That Attracts Clients

Landscaping is a visually rich business—every project you complete is a potential story waiting to be shared. This gives you a built-in advantage when you’re using social media for landscapers. Each beautiful patio, lush garden, or transformed backyard provides a perfect opportunity to capture compelling visual content that resonates with potential clients.

Types of Content That Resonate with Audiences Interested in Landscaping

When you’re sharing your landscaping projects, a few content styles tend to stand out and attract the most attention. Before-and-after comparisons are powerful because they show clear proof of your work and highlight your expertise. It helps your audience imagine the change you could achieve for their property. For maximum impact, take your before-and-after photos from similar angles, use consistent lighting where possible, and briefly explain the challenges you overcame.

Another effective approach is documenting your project process. People love behind-the-scenes content—it humanizes your brand and builds trust by showing clients exactly what goes into creating a beautiful landscape. Consider sharing daily progress snapshots, quick time-lapse videos of installations, or even the specialized tools and equipment your team uses. This transparency helps customers appreciate the value of your work.

Don’t underestimate the value of sharing educational content either. Landscaping clients are often searching for helpful tips and insights, such as seasonal lawn-care advice, plant selection guides custom to your local climate, or DIY maintenance tips. By openly sharing your expertise, you position yourself as a valuable resource and trusted expert that homeowners will remember when they’re ready to hire.

And let’s not forget to showcase the people behind your business. Team and culture content helps potential customers get to know your crew. You might highlight employee accomplishments, training programs, safety practices, or community volunteering efforts. Clients appreciate having a personal connection and knowing who they’ll be working with.

At Improve & Grow, we’ve seen landscaping businesses boost engagement dramatically by regularly posting a mix of these authentic, visually engaging content types. Instead of relying on generic stock images, our most successful landscaping clients accept real, original content—and typically see significantly higher engagement rates as a result.

Leveraging Visual Storytelling on Social Media for Landscapers

Effective landscaping content isn’t just about pretty pictures—it’s about telling compelling visual stories that draw people in and keep them engaged. The key to successful visual storytelling is creating a cohesive narrative that highlights your unique approach, your professionalism, and your genuine passion for landscaping.

To tell powerful visual stories, start with consistent visual branding. This means using a similar color palette, consistent editing styles or filters, and branded templates for your images and graphics. Even simple touches like adding your logo or watermark to key images help build recognition and professionalism.

But visuals alone are not enough; compelling captions help complete the story. Describe challenges you faced with a project, or discuss interesting facts about the plants or materials you used. Asking questions encourages your audience to jump into the conversation and boosts engagement. You can also include clear calls-to-action to guide interested prospects toward your website or contact details.

Some of the most effective storytelling we’ve seen involves sequential content—multiple posts or carousels that document a project from beginning to end. For instance, a multi-photo post showing the stages of a backyard makeover or a weekly series spotlighting progress on a major installation project. This allows your followers to join you on the journey and become emotionally invested in the outcome.

One of our landscaping clients in Lancaster County saw engagement skyrocket after adopting a structured storytelling approach. By documenting each stage of their projects—from the messy early stages to the polished finish—they not only boosted their social media presence but also attracted higher-quality clients who appreciated seeing the thoroughness and care behind the final result.

Authenticity matters more than perfection. It’s okay—even beneficial—to share the occasional messy middle or minor challenge you’ve overcome. This honesty and transparency humanize your brand and build long-term trust with your audience.

Visual storytelling on social media helps build your brand’s reputation and nurtures your audience into potential leads that later convert on your website. However, for immediate, high-quality lead generation, social media should complement—and not replace—highly effective inbound lead generation tactics like Local SEO, Google Search Ads, and website optimization.

3. Use Video Content to Showcase Your Expertise on Social Media

In the busy world of landscaping, you already know that seeing is believing. And guess what? Your potential clients feel the same way. That’s why incorporating video content into your social media for landscapers strategy is critical. In fact, around 54% of consumers say they want even more videos from brands they follow—making video one of the best ways for landscapers to engage and inspire your audience.

Videos humanize your brand and give your audience confidence in your expertise. While great photos show your work beautifully, video brings it to life in a way that static images simply can’t match.

But wait—I get it: You’re busy. You might be wondering how to add video into your already packed schedule. Thankfully, it doesn’t have to be complicated. In fact, short, authentic, and helpful videos typically perform best. Let’s break this down into the best types of videos based on length and purpose.

Best Practices for Social Media Videos for Landscapers

Short-form videos (30-60 seconds) are great for platforms like Instagram Reels, Facebook Stories, and TikTok. These quick clips capture attention and deliver immediate value. Consider showcasing dramatic before-and-after changes, short time-lapse videos of a day’s progress, or bite-sized tips for seasonal lawn care. Quick tool demonstrations or team highlights also work wonders to build rapport and trust. And here’s a pro tip—videos showing noteworthy project changes in just 30 seconds can deliver up to five times more engagement than standard photos. Not bad for half a minute of footage, right?

Mid-length videos (1-3 minutes) give you extra time to dive deeper into projects without overwhelming your audience. These are perfect for Facebook, Instagram, and LinkedIn, where your followers appreciate informative yet concise content. Use these clips to highlight mini case studies, plant selection guides, or solutions to common landscaping issues. Client testimonials and walk-throughs of completed projects also resonate deeply, providing social proof and showcasing your expertise.

Once you’re comfortable creating videos, consider producing longer, in-depth content (3+ minutes) for YouTube and Facebook. These videos can cover entire projects from start to finish, detailed tutorials on maintenance or landscaping techniques, educational videos on sustainable practices, or even a behind-the-scenes look at your company’s origin story and values. The beauty of longer videos is that they live on as searchable content, helping new clients find your business over time.

No matter what length you’re filming, here are a few easy tips to make sure your videos look professional and polished:

• Stabilize your phone with a simple gimbal or tripod for smooth footage.
• Invest in a basic clip-on microphone to improve audio quality.
• Film during early morning or late afternoon for soft, natural lighting.
• Edit your video for clarity—shorter usually performs better.
• Always be authentic. Your clients appreciate realness more than perfection!

Going Live: Real-Time Engagement

Live video sessions offer another exciting way to engage your audience instantly—and the best part? They’re surprisingly easy and effective.

Imagine taking your followers on a live walkthrough of a current or recently completed landscaping project. You can talk through your design choices, highlight special features, and answer audience questions in real-time. Another idea is hosting monthly “Ask the Landscaper” sessions, where you address seasonal tips, common landscaping challenges, or share topical insights.

Behind-the-scenes live videos also work well. Clients love seeing your team in action, finding unique equipment, or learning about your creative design process. These real-time glimpses into your world humanize your brand, build stronger client relationships, and encourage genuine interactions.

At Improve & Grow, we’ve seen landscaping businesses thrive after adopting consistent live broadcasts. One landscaping company we worked with in Philadelphia implemented a weekly “Friday Field Notes” live stream. These informal 15-minute sessions offered a casual tour of job sites, shared helpful tips, and answered live audience questions. As a result, they saw engagement rise by over 200% and attracted clients who appreciated their transparency and expertise.

When you’re planning to go live, keep these quick tips handy:

• Promote your live event beforehand to maximize participation.
• Outline a simple structure to stay on topic and focused.
• Encourage viewer questions and shout-outs to boost interaction.
• Ensure stable Wi-Fi or data connection and steady lighting.
• Once the live stream wraps up, don’t forget to save it! These can become evergreen content to repurpose later.

While video marketing is fantastic for highlighting your expertise and attracting attention, it typically works best as a supporting tactic. To truly drive sustainable leads and scalable growth, pair your social media videos with targeted Google Search Ads, Local Service Ads, and Local SEO. This integrated approach helps you maximize your marketing investment, attract qualified leads, and grow your landscaping business consistently.

4. Save Time with Social Media Scheduling Tools

As a landscaper, your days can get busy fast—especially during peak seasons. Between meeting clients, managing crews, and overseeing projects, keeping up with social media posts might feel like just another job you don’t have time for. That’s exactly where social media scheduling tools step in to simplify the process and help you save valuable time.

The Role of Scheduling Tools in Social Media for Landscapers

Social media scheduling tools streamline your content creation process, allowing you to plan, prepare, and schedule posts in advance—so you can maintain a consistent online presence even on your busiest weeks.

Instead of squeezing in posts between client meetings or spending evenings juggling content, scheduling tools let you batch-create your social media updates during slower periods. Imagine spending a rainy afternoon scheduling all your posts for the next month, rather than scrambling to post something each day.

Using scheduling tools also helps you strategically align your content with seasonal services, promotions, and your overall marketing strategy. You can organize posts around events, specific landscaping services, or educational themes—ensuring your content is relevant and timely.

Additionally, scheduling tools allow you to optimize your post timing by automatically publishing content when your audience is most active. When you consistently reach your followers at peak engagement times, you boost visibility without additional effort.

At Improve & Grow, we’ve seen how impactful this approach can be. One of our landscaping clients in Pennsylvania previously spent around 10 hours each week managing social media manually. After implementing a scheduling tool and batch-creation method, they reduced their weekly social media time down to just 3 hours—all while increasing their posting frequency and audience engagement. Talk about working smarter, not harder!

If you’d like to learn more about the benefits of social media scheduling tools, Sprout Social offers a detailed breakdown here.

Tips for Efficient Social Media Management

Successfully managing social media for landscapers goes beyond just picking the right tools—it’s about incorporating efficiency into every step of your approach.

To avoid overwhelm, start with one platform at a time—ideally the one where your ideal clients are most active. Master it, build engagement, and then expand to other platforms. Don’t worry about creating completely unique content for every site; repurpose and adapt existing posts to save resources.

Batching your content creation significantly streamlines your process. When you’re out on job sites, take multiple photos and short video clips. Then, set aside a day each month to edit, caption, and schedule several weeks’ worth of posts. Creating a content calendar lets you plan ahead, ensures a balanced variety of content, and aligns your messaging with seasonal services you offer.

Delegating tasks can also make social media management easier. Consider assigning photography or video responsibilities to field crew members and training your office staff to handle basic scheduling and posting. Clearly define your brand voice and standards upfront to maintain consistency.

To create professional visuals and videos easily, you can use simple tools like Canva for graphics, Snapseed or Adobe Lightroom for quick image editing, and InShot or CapCut for video editing. For scheduling across multiple platforms, popular tools like Later, Hootsuite, or Buffer work great.

While scheduling tools dramatically improve consistency and efficiency, authentic engagement still matters. Plan to spend just a few minutes each day responding to comments, answering questions, and interacting with your audience. These genuine interactions build trust, foster community, and create meaningful relationships that turn followers into clients.

At Improve & Grow, we’ve found that the most successful landscaping clients balance the efficiency of automated scheduling with meaningful, personal interactions. In fact, this combination of strategic planning and authentic engagement sets the foundation for a thriving social media presence—one that builds your brand and complements your core lead generation strategies like Google Search Ads, Local Service Ads, and Local SEO.

5. Engage and Build Community Through Social Media for Landscapers

Using social media for landscapers isn’t just about sharing beautiful photos of your projects—it’s about creating real connections that build trust and loyalty. The goal is to turn passive followers into active, engaged members of your brand community who not only become customers themselves but advocate for your business with enthusiasm.

Building Community on Social Media

At the heart of any strong community is genuine, authentic interaction. On social media, this means being responsive, approachable, and consistently present. Did you know that 79% of customers expect a response within 24 hours? Make it your aim to promptly reply to comments, messages, and questions—always with a friendly, professional tone that reflects the personality of your landscaping business.

When followers ask questions, give detailed, helpful answers. If they offer positive feedback, don’t just hit the “like” button—thank them warmly. If concerns or complaints arise, address them constructively and openly. This responsiveness sends a clear message: You value your clients and their feedback, which builds deeper trust and establishes your brand as reliable and attentive.

Sharing customer stories is another powerful way to foster community. Pairing client testimonials with before-and-after images of their landscaping projects helps potential customers picture what you could do for them. Always ask for permission before tagging clients or featuring their feedback, but when you do, it also extends your reach by putting your content in front of their network.

People love to connect with other people—not just brands. Showcase your team to humanize your business. Share employee achievements, certifications, or training. Let your audience see your team at work, and don’t hesitate to highlight fun company events or community volunteer projects. These glimpses behind the curtain convey authenticity and show potential clients the values that set your landscaping business apart from competitors.

Another essential ingredient of building community is sharing educational and practical value. This could be seasonal lawn care tips, DIY landscaping maintenance advice, plant selection guides custom for your local climate, or frequently asked questions about your services. When you consistently provide valuable information, you position your company as the local landscaping expert worth turning to for advice—and services.

As our social media strategist at Improve & Grow often says:
“Your content should showcase your expertise, inspire your audience, and establish your brand as a trusted resource in the landscaping industry.”
When your audience sees ongoing value in your social media posts, they’re far more likely to engage, share, and ultimately reach out when they need landscaping services.

Encouraging Audience Participation

To truly thrive on social media, your audience needs to feel encouraged and valued when participating. One effective approach is running creative contests or engaging giveaways custom specifically to your landscaping theme. For example, hosting seasonal yard makeover contests, “guess-the-plant” trivia, or even photo competitions for best community landscapes can spark enthusiasm and inspire followers to interact directly with your business.

Interactive features such as Instagram Stories polls, “Ask me anything” question stickers, or before-and-after sliders are fantastic tools that can transform passive scrolling into active engagement. These features prompt direct interaction, which boosts your content visibility and reinforces community bonds.

Branded hashtags can also amplify engagement and build a sense of belonging. Create a unique hashtag for your company or a specific campaign, then encourage clients to use it when sharing their own landscaping experiences. Regularly browsing and engaging with the content shared through your hashtag not only highlights social proof but also inspires followers to participate more frequently.

Don’t forget to proactively ask your audience for input on future content, service ideas, or landscaping trends they’d like to see featured. This shows you genuinely value their perspectives and helps your followers feel invested in your company’s growth.

One landscaping client we served in Lancaster County saw amazing results from their “Change Tuesday” campaign. They invited their customers to share photos of their professionally landscaped yards with a branded hashtag. Each week, they showcased the best submissions on their social media channels. The result? Increased engagement, authentic user-generated content, and powerful social proof that encouraged new clients to trust their brand.

Building an engaged community on social media is invaluable for establishing trust and credibility. While platforms like Facebook and Instagram can significantly support your overall brand presence and improve your local visibility, they typically play a supportive role in a comprehensive marketing strategy focused on lead generation. For directly attracting high-quality leads, we recommend prioritizing tactics like Google Search Ads, Local Service Ads, and Local SEO. Social media engagement reinforces these efforts by providing valuable social proof, building trust, and encouraging long-term customer loyalty.

Ready to learn more about effectively building your target audience? Check out our detailed guide on How to Build Your Target Audience for Digital Marketing.

6. Optimize Your Posting Frequency and Timing

One of the questions we hear most frequently from landscapers is, “How often should I be posting on social media?” While we wish there was a simple, universal answer, the truth is your ideal posting frequency depends on your audience, your chosen platforms, and your business goals. But don’t worry—there are clear, proven guidelines that can help you optimize your social media for landscapers strategy without getting overwhelmed.

How Often Should Landscapers Post on Social Media?

Finding the right balance between consistency and quality is crucial. After working extensively with landscaping businesses, we’ve found some practical guidelines that consistently drive engagement without burning business owners out.

On Facebook, aim for about 3-5 posts per week, with at least two or three weekly posts as a minimum. Posting daily can work, but anything beyond that usually doesn’t generate additional value. Instead, put your energy into creating fewer, high-quality posts that clearly illustrate your work and expertise.

For Instagram, we recommend sharing about 3-4 regular feed posts each week. Stories, however, are perfect for daily updates since they disappear after 24 hours. Reels—a fantastic feature for short-form videos showcasing your landscaping changes—should ideally be used 2-3 times a week for maximum reach. Longer-form IGTV videos or detailed project walkthroughs are great as monthly or bi-weekly highlights.

LinkedIn is a bit different. Since it’s more professional and geared towards commercial landscaping or making connections with property managers and high-value clients, posting about 2-3 times per week is enough to maintain an active presence. Quality and professional insights are particularly important here, so each post should add clear value to your followers.

YouTube is less about frequency and more about consistency and quality. Whether you upload videos weekly, bi-weekly, or monthly, try to stick to a predictable schedule. This helps your audience know what to expect and builds trust over time. For landscapers, project showcases or long-form educational content on maintenance tips and plant selection tend to perform best.

Finally, if you’re using TikTok, frequency matters more because the platform rewards active users. If you can, try posting daily; otherwise, aim for at least 3 short, engaging videos per week. Quick clips showing dramatic “before” and “after” changes, creative demonstrations, or humorous behind-the-scenes moments can resonate strongly with younger homeowners who are active on the platform.

As our senior digital strategist at Improve & Grow likes to remind clients: “It’s about finding a rhythm that you can realistically maintain. Our landscaping clients who commit to posting consistently—rather than frequently—almost always see better results over time.”

Timing Your Posts for Maximum Engagement

Knowing the best times to post can significantly boost your engagement. Although general guidelines exist, measure your own audience’s habits and adjust accordingly.

As a starting point, we’ve seen that Facebook posts generally perform best on weekdays between 1-4 PM, as people often check their feeds during breaks or near the end of workdays. On Instagram, the sweet spots tend to be lunchtime (11 AM – 1 PM) and evenings (7-9 PM), when audiences are relaxing and browsing leisurely.

For LinkedIn, mornings (8-10 AM) and late afternoons (4-6 PM) during weekdays work well, as professionals log in when they’re starting and wrapping up their workdays. On YouTube, Thursdays and Fridays in the evening or weekend afternoons tend to attract the most viewers looking for longer-form content. TikTok users are generally most active in the evenings (7-9 PM), making it the ideal time to catch their attention.

However, these guidelines aren’t set in stone. Seasonal considerations also come into play. For example, during the busy landscaping seasons of spring and summer, early morning or evening posts often perform better because people spend more time outside during the day. In winter, daytime posting can improve engagement, as audiences may spend extra time indoors scrolling social media for inspiration.

The best approach is to test your own timing. Dig into your platform analytics regularly to learn exactly when your audience is online and most responsive. Try posting at different times, monitor your results, and adjust your schedule accordingly every few months. One landscaping client we worked with in the Philadelphia area finded their Instagram posts actually performed 43% better in the early morning (around 7-8 AM)—contrary to general guidelines—because their audience of busy homeowners tended to check social media before their day got rolling.

Developing a content calendar that incorporates these insights about timing and frequency makes consistent posting easier. Using scheduling tools can help you batch content creation and ensure posts go up even during your busiest periods. Your content calendar should include a healthy mix of educational posts, promotional content, behind-the-scenes glimpses, and seasonal reminders.

The goal is not just to fill your social media with posts but to thoughtfully engage your audience and demonstrate your expertise. When you consistently post valuable landscaping content at the right times for your clients, you’ll see better engagement, increased trust, and stronger connections—laying a solid foundation for your overall marketing strategy.

While optimizing social posting is valuable for brand visibility and relationship-building, it works best as part of a complementary, broader digital marketing strategy. For generating qualified leads directly, we recommend prioritizing proven inbound tactics such as Google Search Ads, Local Service Ads, and Local SEO, with social media serving as an important support strategy.

7. Measure and Analyze Your Social Media Performance

You’ve put time, effort, and creativity into your social media for landscapers strategy—but how do you know it’s actually paying off? Measuring and analyzing your social media performance helps you understand what’s working, what’s not, and how your efforts translate into real, tangible business growth.

By tracking key performance indicators (KPIs), you’re no longer guessing or relying solely on intuition. You’re making informed, data-driven decisions that improve your return on investment (ROI) and ensure you’re getting the most out of your marketing budget.

Here’s how you can effectively track your social media performance and use that data to refine your strategy.

Key Performance Indicators for Landscapers

When it comes to social media metrics, it’s easy to get overwhelmed by all the numbers available. To keep things simple, let’s break down key performance indicators into four categories: awareness, engagement, conversion, and business impact.

Awareness metrics help you understand how many people are seeing your content. These include follower growth, reach (the number of unique users who see your content), total impressions (the number of times your content was displayed), video views, and Story views. Awareness metrics help you gauge brand visibility and the size of your online audience.

Engagement metrics tell you whether your audience finds your content valuable and interesting. These include likes, comments, shares, saves, and click-through rates to your website. One of the most useful metrics here is your engagement rate, calculated by dividing the total engagements (likes, comments, and shares) by your reach. High engagement indicates content that’s resonating with your audience and building stronger connections.

Conversion metrics reveal how effectively your social media efforts drive meaningful actions on your website. You should track metrics like website traffic from social media, phone calls generated through social media links, contact form submissions, and booked appointments. By tracking these conversions, you understand how your social media presence directly contributes to your lead generation efforts.

Lastly, business impact metrics measure the ultimate effectiveness of your social media marketing in terms of ROI. These include cost per lead, customer acquisition cost (CAC), customer lifetime value (CLV) from social media-generated leads, and total revenue attributed directly to your social media efforts. These metrics clearly demonstrate whether your social media investment is translating into profitable growth.

At Improve & Grow, we’ve found that landscaping businesses see the best results when they start by focusing on engagement metrics—because strong engagement directly relates to content quality. As your social media presence matures, begin shifting your focus toward conversion and business impact metrics to ensure you’re achieving a positive ROI.

Tools to Measure Success

While tracking KPIs might sound complex, the good news is that there are plenty of tools available to simplify the process.

Most social media platforms offer built-in analytics tools to help you quickly assess your content’s performance. Facebook Insights, Instagram Insights, LinkedIn Analytics, YouTube Studio, and TikTok Analytics all provide detailed information about your audience demographics, top-performing posts, engagement rates, and more. Regularly reviewing these analytics helps you understand what your audience enjoys and what adjustments are necessary.

Additionally, tools like Google Analytics help you track website visitors coming directly from your social media channels. With Google Analytics, you can dig deeper into how social media visitors interact with your landscaping website—what pages they visit, how long they stay, and whether they ultimately contact you.

To better understand and track specific social media campaigns, consider using custom UTM parameters in your shared links. These parameters tell Google Analytics exactly where your site visitors came from (e.g., Facebook, Instagram) and what specific content or campaign attracted them. This invaluable insight helps you fine-tune your content strategy and make smarter marketing decisions.

If phone calls are a key conversion point for your landscaping business, implementing call tracking software can clearly attribute phone inquiries to specific social media campaigns. This eliminates guesswork and gives you clear visibility into which platforms and content drive the most valuable leads.

One landscaping company we worked with in Pennsylvania finded through careful tracking that their Facebook page generated three times more qualified leads than their Instagram account—even though Instagram showed higher engagement. By shifting resources accordingly, they significantly increased the quality and number of leads coming from social media.

Creating a Measurement Framework

To make measuring your performance a seamless part of your routine, we recommend creating a simple measurement framework. Here’s how:

First, clearly define the objectives for your social media efforts. Are you aiming primarily for brand awareness, audience engagement, or direct lead generation? Understanding your primary goal will help you choose the right KPIs.

Next, choose the KPI categories and specific metrics aligned with these objectives.

Then, take a baseline measurement—check your current metrics to establish a starting point.

From there, set realistic targets for improvement. Maybe you aim for a 15% increase in engagement rate in two months, or perhaps you want to drive 25% more website traffic from social media this quarter. Clear targets keep you motivated and help you prioritize your efforts.

Regularly review your metrics, adjusting your strategy based on what’s working. Track trends and patterns rather than isolated data points. Social media success is about continuous improvement and strategic adjustments—not magic overnight results.

“The real power of measurement isn’t just collecting numbers—it’s using those insights to continually refine your approach,” explains our lead strategist at Improve & Grow. “We’ve seen landscaping businesses significantly increase their social media ROI simply by focusing on what’s working and doubling down on it.”

While social media is excellent for showcasing your work, building your brand, and engaging your community, it typically serves as a valuable supporting tactic within a broader marketing strategy focused on generating qualified leads. For landscapers seeking direct results and measurable growth, we recommend prioritizing Google Search Ads, Local Service Ads, Local SEO, and website optimization—where you’ll usually see the strongest and fastest returns. Social media, done right, complements these strategies to maximize your overall success.

To learn more about effectively measuring your overall marketing success, check out our detailed guide: How to Get More Landscaping Jobs.

Conclusion

Implementing effective social media for landscapers requires dedication, consistency, and a genuine desire to connect with your audience. As we’ve explored throughout this guide, social media channels aren’t just platforms to showcase your beautiful landscaping projects—they also offer powerful ways to build trust and relationships with clients, support your broader digital marketing strategy, and strengthen your brand in the local community.

Throughout this article, we’ve highlighted several key aspects of successful social media marketing custom specifically for landscapers like you. Choosing the right platforms is crucial—you don’t need to be everywhere, just where your ideal clients spend time. For most landscaping businesses, visual platforms like Instagram and Facebook provide the greatest opportunities to showcase project changes and engage with potential clients directly.

Creating engaging visual content should be at the heart of your strategy. Your before-and-after photos, behind-the-scenes glimpses, engaging videos, and educational posts provide authentic storytelling that resonates deeply with your audience. Every project you complete is an exciting story waiting to be shared—show your expertise and the passion behind your work.

Video content deserves particular attention, as it continues to gain importance on social media. Short-form videos are especially impactful, capturing attention quickly and showcasing your professionalism in action. And don’t forget the power of live streaming—real-time engagement through Q&A sessions or live project walkthroughs can significantly boost your community’s trust and interest.

We also know how busy landscapers get during peak seasons, making social media feel like just one more task on your endless list. Thankfully, social media scheduling tools can streamline your efforts, saving you time by letting you batch-create content ahead of schedule. A content calendar approach ensures you stay consistent with posting and helps you plan posts that align with seasonal trends and specific business goals.

Creating a community around your brand through social media is equally essential. Regularly responding to comments, featuring user-generated content, asking questions, and running contests or giveaways can turn casual followers into loyal clients and brand advocates. Authentic interaction truly sets your business apart and helps potential clients feel confident that you’re the right choice for their landscaping needs.

Knowing how often and when to post also makes a significant difference. By analyzing your audience’s habits and platform insights, you can optimize your posting frequency and timing. For landscapers, a balanced schedule of around three to four quality posts per week generally achieves the best engagement without overwhelming you or your audience.

Finally, don’t forget the power of measuring and analyzing your social media performance. Regularly checking key metrics like follower growth, engagement rates, click-through rates, and conversions reveals what’s working so you can continually refine your approach. Platforms like Facebook Insights, Instagram Analytics, LinkedIn Analytics, and Google Analytics provide the tools you need to track your success and adjust accordingly.

As our senior strategist at Improve & Grow often says, “The landscapers who find lasting success on social media don’t just have beautiful content—they build meaningful connections through authentic storytelling and genuine engagement. That’s how social media becomes more than just posts and pictures—it becomes a vital piece of your overall customer experience.”

Of course, social media alone won’t replace the core strategies that drive highly qualified leads directly to your door. At Improve & Grow, we consistently recommend focusing primarily on Google Search Ads, Local Service Ads, Local SEO, and optimizing your website for conversions. Social media, video marketing, and content marketing play essential supporting roles—building awareness, trust, and community around your brand.

If you’re looking to lift your landscaping business’s online visibility and gain more high-quality leads, the team at Improve & Grow is here to help. Our proven, data-driven digital marketing strategies help landscaping companies throughout Pennsylvania connect directly with ideal clients and achieve measurable, sustainable growth.

Ready to see how we can help your landscaping business thrive? Learn more about our specialized approach by visiting our Contractors and Trades Industry page or reach out to our team directly to set up a friendly, no-pressure consultation. We can’t wait to help your business flourish!