You understand the power of digital marketing and are driven by seeing real, measurable results for your clients. Dissecting analytics, crafting strategies, and driving tangible growth—these are your zones of brilliance. You’re an expert strategist at heart and a solid communicator who knows the importance of client relationships. If you’re looking to take your expertise to a place where your strategies not only grow businesses but also positively impact communities, you’ve found your next adventure with us.

Improve & Grow is on the hunt for a Senior Digital Marketing Strategist. Someone who can dive deep into our client’s goals, understand their target audience, and develop inbound marketing strategies that generate qualified sales leads. You are the kind of professional who takes pride in being the backbone of client success, relishing in every conversion and every click-through. An added bonus is being part of a team that shares your passion for making an impact on business and the community.

Key Responsibilities 

• Develop data-based digital marketing strategies and plans for assigned clients
• Monitor client performance metrics and adjust plans as needed to meet client goals
• Manage, retain, and grow assigned client relationships throughout their lifecycle
• Interface with delivery teams to ensure understanding of client goals, strategy, deliverables

Qualifications

• Demonstrated success in the development and execution of client digital marketing strategies
• Ability to analyze web analytics data, identify key trends, and develop improvement plans
• Strong understanding of internet marketing strategies & tactics (SEO, PPC, SMM, UX, CRO, etc.)
• Effective project management and problem-solving skills
• Excellent written and verbal communication with clients and internal team members
• Commitment to continual improvement and superior customer service
• Prior agency experience is a must (5+ years)

About Us

Improve & Grow is a digital marketing agency based in Lancaster, PA. We help our customers grow their businesses by generating more leads without resorting to random acts of marketing. Our team works to use our knowledge, expertise, and creativity to grow businesses and better the lives in our communities.

Job Benefits & Perks

• Competitive salary + monthly profit-sharing + retirement savings match program
• Medical insurance + short & long-term disability insurance
• Flexible work hours and with paid vacation, personal, and holiday paid time off (PTO)
• Mentorship/coaching-style management + intentional professional development
• Collaborative work style merging SOPs with skills and creativity
• Supplied software and hardware (PC or Mac based on your preference)
• Comfortable, downtown office space with a relaxed working environment
• Participate in company-sponsored giving program (we donate a portion of our profits to charities)

Our Work Culture

• We are committed to doing what we love — Our mission and purpose is to grow our clients’ businesses through online marketing in a way that is real, measurable, and impactful.
• We believe that personal growth is key to client success — We are passionate about continuous improvement and work closely together to evaluate and improve everything we do.
• We celebrate success and learn from our losses — We enjoy our work and regularly find ways to celebrate achievements, build upon our successes, and learn from our losses.
• We love giving back — We love the communities in which we live and work. We look for creative ways to give back by donating a portion of our profits to causes we support, volunteering our time to nonprofits, and sharing what we have learned with the digital marketing community.