• Full Time
  • Lancaster, PA
  • This position has been filled

Website Improve & Grow

Win more customers with your website

Overview

Improve & Grow, LLC is looking for a full-time PPC Specialist. In this role, you will support our Digital Marketing Services team as we continue to expand our marketing services and our portfolio of clients. 

As you integrate into our team and become familiar with our unique processes, you will be executing strategies for the goal of increasing qualified website traffic, qualified leads, and increasing our clients’ online presence. You will also be involved in helping to assess and improve the content and user experience of our client websites. You will be called upon to execute and manage PPC (pay-per-click advertising) strategies and campaigns as your primary focus, and may also assist with keyword research, Link Building efforts, on-site SEO optimization, Content Development, and other projects as assigned. You will work in collaboration with other functional areas.

Most importantly, you will be helping our clients make more money and improve the lives of their families, employees, and community.

Work Culture

We are committed to doing what we love — Our mission and purpose is to grow our clients’ businesses through online marketing in a way that is real, measurable, and impactful.

We believe that personal growth is key to client success — We are passionate about continuous improvement and work closely together to evaluate and improve everything we do.

We celebrate success and learn from our losses — We enjoy our work and regularly find ways to celebrate achievements, build upon our successes, and learn from our losses.

We love giving back — We love the communities in which we live and work. We look for creative ways to give back by donating a portion of our profits to causes we support, volunteering our time to non-profits, and sharing what we have learned with the digital marketing community.

Key Responsibilities

(Actual mix determined by assignments, experience, and specialization as needed)

  • Audit existing PPC accounts & identify opportunities 
  • Build new PPC accounts and campaigns
  • Optimize and maintain PPC campaigns
  • Assist with keyword research
  • Stay current on PPC ad platforms, procedures & best practices
  • Conduct on-site SEO optimization and maintenance
  • Conduct online profile/directory setup & optimization
  • Conduct link building research & outreach
  • Assist Strategists with planning

 Desired Qualifications

  • 2+ years of professional PPC experience
  • 1+ years of professional SEO experience
  • 1 – 3 years of digital marketing agency experience desirable
  • Solid working knowledge of PPC and on-site and off-site SEO
  • Solid knowledge of SEO and PPC principles and best practices
  • Experience using platforms and tools like Google Ads, Facebook Ads, LinkedIn Ads, keyword planners, Google Analytics, Google Search Console, Ahrefs, Screaming Frog, RankMath, Yoast, etc.
  • Basic knowledge of WordPress, HTML and Schema markup is desirable
  • Self-starting, independent worker with good problem-solving skills
  • Good team player
  • Detail-oriented and organized
  • Effective written and verbal communication
  • Strong Mac or Windows MS Office 365 or Google Suite and web applications skills and usage
  • Passion for personal and professional growth and continual improvement

Compensation & Benefits

  • Salary: This is a full-time salaried position with a range of $50,000 – $65,000 depending upon experience
  • Profit-Sharing: This position is eligible for profit-sharing bonuses (after a 3-month trial period)
  • Retirement Savings: We match contributions up to 3% of your salary once you are eligible
  • Paid Leave: This position is eligible for 10 days of paid vacation, 7 paid company holidays, and 5 days of paid sick leave per year.

To express interest in this position, apply here.

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