• Full Time
  • Lancaster, PA
  • Applications have closed

Website Improve & Grow

Win more customers with your website

About SEO Specialist

This is more than a job to you. This is a game, and you are the most competitive person you know.  Every day you want to see your clients’ names on the top of the leaderboards, and just like any other strategy game, you have your plan of attack and your backup plan ready to go if necessary.  You’re also not satisfied with just “doing your job” you want to learn, dare we say, “Improve and Grow” your skillset because that’s what will separate you and our clients from the rest of the pack.

If you are the type of person that looks at rows and rows of data and a story pops out at you, giving insight into clients, and if their marketing needs are actually being met or how you can enhance their visibility in their market, we want to speak with you.  We are looking for a proven and experienced SEO Specialist who doesn’t simply want to be another username at the corporate office.  If you are someone who is excited about a workplace that cares about you as a person and wants to see you succeed, a smaller organization where you aren’t just a number but someone who is having a direct impact on clients, we need to talk.

Improve & Grow is committed to doing what we love, growing our clients’ businesses through online marketing in a way that is real, measurable, and impactful.  We also believe that personal growth is key to client success, and we are passionate about continuous improvement while working closely together to evaluate and improve everything we do.  We build upon the success and learn from our losses, enjoying our work while regularly finding ways to celebrate achievements. We believe in giving back to the community and do just that by donating a portion of our profits to causes our team members support, volunteering our time to non-profits, and sharing what we have learned with the digital marketing community.


  • Conduct SEO audits & identify opportunities
  • Perform technical SEO setup & optimization
  • Conduct basic & advanced on-site SEO optimization
  • Conduct SEO keyword research
  • Remedy identified technical SEO issues
  • Stay current on SEO procedures & best practices
  • Assist SEO Strategist with planning
  • Conduct or coordinate Digital PR
  • Conduct link-building research & outreach
  • Conduct online profile/directory setup & optimization


  • 2+ years of SEO strategy and outreach experience with demonstrated results
  • 1+ years of off-site local SEO (ex. Google My Business and local/industry online directories)
  • Demonstrated ability to brainstorm, strategize and execute link-building campaigns
  • Persuasive written/verbal communication skills (email, social, phone, etc.)
  • Adept at networking and relationship building (for backlinks and brand mentions)
  • Experience with Google Search Console, Click Up, Ahrefs, Screaming Frog and similar programs

What we bring to the table:

  • Profit-Sharing: This position is eligible for profit-sharing bonuses (after a 6-month trial period)
  • Retirement Savings: We match contributions up to 3% of your salary once you are eligible
  • Paid Leave: This position is eligible for 10 days of paid vacation, 3 floating holidays, 7 paid company holidays, and 5 days of paid sick leave per year
  • Community-Focused Team: Volunteer together, make donations together

What you bring to the table:

  • Commitment to continual improvement, superior service, and effective communication with clients & team members
  • A high level of self-awareness
  • A problem-solving mindset
  • A professionally competitive nature
  • A results-driven approach to your work

               The Leaderboards are calling your name…
Apply now or call 717.993.4513

Related Skills/Experience: SEO, Google, Marketing, Search Engine Optimization, Agency

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