From Slow Seasons to a Full Pipeline: How a Local Shed Contractor Unlocked Growth Through Focused Digital Marketing

Company Overview

Premium Shed Repairs is a contractor based in Coatesville, PA, specializing in restoring backyard sheds throughout Chester County and nearby areas. Since 2021, they’ve helped homeowners extend the life and appearance of their sheds through high-quality, cost-effective repairs that offer a smarter alternative to full replacement.

70+

Qualified Leads Generated in Under 3 Months

44%

Increase in Website User Engagement

175%

Improvement in Website Conversion Rate

Executive Summary

When Arlin Glick launched Premium Shed Repairs in 2021, he recognized a gap in the market: homeowners were frustrated by the cost and hassle of replacing aging sheds, and few contractors offered a better option. Based in Coatesville, PA, his team focused on restoring functionality and charm to backyard structures throughout Chester County and surrounding areas.

Despite strong craftsmanship and positive word-of-mouth, growth was stalling. Leads were inconsistent. Sales relied heavily on subcontracted work. And previous investments with a marketing agency weren’t producing the returns Arlin needed to reach his revenue goals.

That’s when he partnered with Improve & Grow.

The Challenge

Premium Shed Repairs had built a strong local reputation, but attracting new customers remained a challenge. Despite investing in digital marketing, Arlin wasn’t seeing qualified leads and had no reliable lead generating system in place to provide consistent demand. He realized he needed a contractor marketing partner who would educate him, earn his trust, and take accountability for performance.

The Solution

Improve & Grow designed a focused 90-day campaign to build and launch a complete inbound lead system. The search engine marketing (SEM) campaign targeted homeowners within a 30-mile radius of Coatesville, using Google Ads and Facebook Ads to drive traffic to a dedicated landing funnel built in LeadHub CRM.

The funnel included:

A streamlined quote request form
Call tracking and a web chat widget
CRM integration and training in LeadHub
Real-time dashboards to monitor performance

The messaging emphasized Premium Shed Repairs’ unique value: restoring sheds was not only cheaper than replacement, but also faster, less disruptive, and more in line with local permitting requirements.

The Results

In less than three months, the contractor marketing campaign generated over 70 qualified leads—enough demand for Arlin to hire a dedicated sales rep to keep up.

The numbers speak for themselves:

Bar chart illustrating the impact of contractor marketing on business growth for Premium Shed Repairs. It highlights three key metrics: over 70 qualified leads generated in under 3 months, a 44% increase in website user engagement, and a 175% improvement in website conversion rate

It wasn’t just about volume. In fact, over this period of time the website traffic was 35% lower, but the engagement rate was 44% higher and more importantly, the website conversion rate improved by 175%. The leads were local, motivated, and ready to move forward.

“Improve and Grow is just phenomenal,” Arlin said. “I am blown away by the amount of quality leads I am getting. I couldn’t be happier.”

What Changed

The biggest shift wasn’t just in the lead volume, it was in the clarity and control Arlin gained. With LeadHub tracking every inquiry and providing real-time visibility into the pipeline, he no longer had to guess what was working.

Just as important, he felt supported.

“I feel like I’ve learned more about how to grow my business in this 45-minute call than I have from working with my prior marketing agency over the last three months,” he said after the initial strategy session.

Today, Premium Shed Repairs is not only keeping pace with demand; they’re planning for what’s next.

Want to take control of your lead generation like Premium Shed Repairs? Set up a quick chat today!