Executive Summary
Jason Miller wasn’t new to quality craftsmanship or exceptional customer service. His crew at Miller Home Group had earned a strong reputation for high-end basement remodels grounded in craftsmanship and integrity. But when it came to getting new leads, things weren’t quite lining up.
He’d already sunk more than $40,000 into a nationally known marketing agency that talked a big game but didn’t deliver. Jason was left with no jobs, spam leads, and mounting frustration.
“We didn’t get one legitimate lead,” Jason recalls. “They built pages for services we didn’t offer, the phone calls they tracked were spam, and nothing made sense. I was pouring money into marketing and getting nothing back.“
At the same time, he was pouring $6,000 a month into Angi Leads with only minimal return. The calendar was thinning, team morale was low, and confidence in marketing was nearly gone. Jason needed a partner that understood the Lancaster home services market and could deliver measurable results.
That’s when He reached out to Improve & Grow. He wasn’t looking for a quick fix. He wanted a partner who could bring clarity, accountability, and real results—hallmarks of our approach. The initial goal was simple: generate 15 qualified leads in 90 days using Google Ads.
They hit it in just three weeks.
The Challenge
Miller Home Group wasn’t starting from zero, but its marketing foundation was broken. After a costly engagement with a national agency, they were left with misaligned service pages, spam-filled call tracking, and no legitimate leads. Despite spending thousands, nothing was translating into actual jobs.
At the same time, they were investing heavily in Angi Leads, but the return was inconsistent and shrinking. The leads they did receive were hard to close, and Jason’s calendar was starting to look empty. His team was underutilized, morale was slipping, and trust in digital marketing was nearly gone.Jason wasn’t interested in more sales pitches. He wanted a partner who could own performance, be transparent about what was possible, and deliver something that worked through comprehensive digital marketing services.
The Solution
Jason came to Improve & Grow with one clear request: help generate 15 qualified leads in 90 days. No complex strategy. No vague promises. Just a focused campaign that could deliver real results.
The team started with paid search. They rebuilt the Google Ads account from the ground up with expert Google Ads management, launched a high-converting landing page, and implemented full conversion tracking to measure what mattered. Within three weeks, Miller Home Group had already surpassed the original 90-day goal.
“Within the first month, we had 18 solid leads,” Jason said. “These weren’t random inquiries. These were real homeowners ready to talk.”
With early success in place, the partnership expanded. Improve & Grow:
- Updated and SEO optimized the company’s website
- Helped refine internal lead tracking and follow-up processes
- Launched Facebook Ads and Local Services Ads to diversify acquisition
- Created a brand messaging guide to unify marketing across platforms
As the strategy matured, so did the relationship. Jason’s team had the clarity and consistency they had been missing (and the confidence to scale).
The Results
In less than six months, Miller Home Group went from marketing frustration to high-performance lead generation.
The numbers speak for themselves:
- 18 qualified leads in the first 3 weeks
- Over $500,000 in closed business in the first full quarter
- Over $750,000 in closed business the following quarter
- Reduced dependence on Angi Leads
- Higher ROI from owned marketing channels
The transformation wasn’t limited to revenue. Internally, the team felt the shift. Jason’s office manager, Jasmine, stepped into a new marketing support role with confidence and clarity. “Improve and Grow has been a huge blessing to our company,” she said. “They’ve supported us every step of the way.”
What Changed
Jason often jokes that working with us was “almost too good to be true.” But the reality is simpler than that: we listened, we delivered, and we stuck to the plan. We didn’t promise magic. We promised results—and backed it up with action.
“They do what they say they’re going to do,” Jason said. “And they don’t just tell you what you want to hear. They’re fast with solutions, honest with feedback, and genuinely invested in your success.”
Final Word
Miller Home Group’s story isn’t unique. It’s a story of good people doing great work who simply needed a marketing partner who could match that level of integrity and follow-through. Together, we built a predictable, high-quality lead generation system that gave Jason and his team back control and the confidence to grow on their terms.
Looking to build something sustainable and real? Let’s talk. Contact Improve & Grow today to get started.