Setting Your Landscaping Marketing Budget for Success
If you’re searching for guidance on creating a landscaping marketing budget, here’s a quick answer:
- Established landscaping businesses should allocate 5-10% of annual revenue to marketing
- Startups may need to invest 10-15% to build initial market presence
- Average monthly spend ranges from $800-$4,000 depending on company size
- Cost per lead averages $45 for digital marketing channels
- Budget allocation should prioritize website, SEO, Google Ads, and referral programs
A landscaping marketing budget is the financial roadmap that determines how much you’ll invest in attracting new customers and retaining existing ones. For landscaping and lawn care businesses, creating an effective marketing budget isn’t just about setting aside money—it’s about strategically allocating resources to drive growth and maximize your return on investment.
Owning and operating a landscaping business provides an in-demand service with excellent profit potential, but turning that potential into reality requires a structured approach to marketing spend. Whether you’re a small startup or an established company looking to expand, your marketing budget will directly impact your ability to generate leads, close sales, and scale your operations.
“A landscaping business without a marketing budget is like a ship without a compass,” notes Carl Lefever, Founder & Digital Marketing Strategist at Improve & Grow. “You might stay afloat, but you’ll have no clear direction on how to reach your destination.”
Industry data shows most successful landscaping businesses invest between 5% and 12% of their annual revenue in marketing, with the exact percentage varying based on growth goals, market position, and business maturity. Understanding how to calculate, allocate, and optimize this investment is critical to your company’s long-term success.
In this comprehensive guide, we’ll walk through everything you need to know about creating a landscaping marketing budget that drives measurable results—from industry benchmarks and calculation methods to channel allocation strategies and performance tracking.
What Is a Landscaping Marketing Budget & Why It Drives Growth
A landscaping marketing budget isn’t just another expense line on your financial statements—it’s the fuel for your company’s growth engine. This dedicated allocation of funds powers all the activities that bring new customers through your door, keep existing clients coming back, and build your reputation in the community.
“Your marketing budget directly impacts your cash-flow health and operational capacity,” explains Brian Welch, Digital Marketing Strategist at Improve & Grow. “When properly structured, it creates a predictable lead generation system that supports your revenue targets and profit margins.”
Research from the landscaping industry reveals something interesting: companies with consistent, well-planned marketing budgets achieve profit margins 20-30% higher than those with sporadic or reactive spending. This makes perfect sense when you consider what strategic marketing investment allows you to accomplish—building brand awareness in your service area, generating a steady pipeline of qualified leads, competing effectively against other landscaping providers, scaling operations in alignment with your capacity, and smoothing out those seasonal revenue ups and downs.
Hidden Costs That Sabotage Budgets
Many landscaping business owners don’t realize they’re already spending on marketing—just not in ways they can easily track or optimize. These hidden costs can sabotage your profitability without you even knowing it:
Owner time has real dollar value. If you’re personally managing social media, designing flyers, or updating your website, that’s time away from other revenue-generating activities. A landscaping business owner earning $75/hour who spends 12 hours monthly on “free” marketing is actually investing $900 in opportunity cost.
“Free” social media is anything but free. While creating a Facebook page costs nothing upfront, the hours spent creating content, responding to comments, and managing the platform represent a significant investment. Plus, with declining organic reach, you’ll likely need paid promotion to actually reach your audience.
Overhead allocation often gets overlooked. Marketing activities require administrative support, software subscriptions, and equipment that should be factored into your true marketing cost.
Scott Rehnberg, SEO & Content Specialist at Improve & Grow, notes: “Many landscapers tell us they ‘don’t spend on marketing’ but are actually investing thousands in hidden costs without tracking the return. Formalizing your budget brings clarity and accountability.”
How Seasonality & Market Size Impact Spend
The landscaping industry faces unique budgeting challenges that other businesses don’t have to contend with:
Peak vs. off-season fluctuations can be dramatic. While most landscaping businesses experience high demand in spring and summer months, winter often brings a significant drop. Rather than eliminating marketing during slow periods, savvy business owners maintain winter advertising to capture early planning customers and build a spring pipeline.
Local demand density makes a huge difference in your approach. The size of your serviceable market dramatically impacts budget requirements—dense urban areas with high property values may justify higher per-lead costs than rural regions with fewer potential customers.
Competitor density requires strategic adjustment. Areas with numerous landscaping providers need more aggressive marketing investment to stand out. According to industry data, landscapers in highly competitive markets typically spend 2-3% more of revenue on marketing than those in less saturated areas.
Regional CPC trends vary significantly by location. For example, Google Ads click costs for landscaping terms in the Philadelphia region average $5.75, while the same terms in rural Pennsylvania might cost just $3.50-$4.00. These regional differences require custom budget planning.
Understanding these factors helps you create a landscaping marketing budget that’s realistic and effective—not just a number pulled from thin air or an industry average that doesn’t account for your unique situation. The goal is to transform your marketing from an unpredictable expense into a reliable system that delivers measurable growth for your business.
How Much Should You Spend? Industry Benchmarks & Formulas
Setting your landscaping marketing budget isn’t a one-size-fits-all process. You’ve got two main approaches to consider: the straightforward percentage-of-revenue method or the more detailed goal-based formula. Each has its place depending on where your business stands today and where you want it to go tomorrow.
Percentage-of-Revenue Benchmark Breakdown
Most established landscaping companies start with the percentage method because it’s simple and provides a clear starting point. Industry benchmarks suggest the following allocations:
| Revenue Range | Recommended Marketing % | Monthly Budget Example |
|---|---|---|
| < $2M | 5-7% | $8,300-$11,700 (on $2M) |
| $2-10M | 3-5% | $16,700-$27,800 (on $6M) |
| > $10M | 1-2% | $8,300-$16,700 (on $10M) |
Notice how the percentage actually decreases as revenue grows? That’s because larger companies benefit from economies of scale, established brand recognition, and existing customer referrals. They can maintain growth with a smaller percentage investment.
Your business stage also impacts how much you should allocate:
“For new landscaping businesses still establishing their footprint, we typically recommend 10-15% of projected revenue,” says Jen Leong, Digital Marketing Strategist at Improve & Grow. “Companies in aggressive expansion mode often need 7-10%, while established businesses maintaining their market position can usually thrive with 5-7%.”
The percentage method gives you a quick starting point, but it does have limitations since it looks backward at past performance rather than forward at your specific growth goals.
Goal-Based Formula: CPL × Needed Sales
A more sophisticated approach ties your budget directly to your growth targets using this formula:
Marketing Budget = (Number of New Customers Needed × Customer Acquisition Cost)
This calculation requires understanding several key metrics about your business:
- Growth target: The additional revenue you want to generate
- Churn replacement: Revenue needed to replace customers you’ll naturally lose
- Average job value: What a typical new customer is worth to you
- Conversion rate: The percentage of leads that become paying customers
- Cost per lead (CPL): What you typically spend to generate one qualified lead
Let’s walk through a real-world example:
Imagine your landscaping business currently brings in $2 million annually. You’re aiming for 25% growth ($500,000 in new revenue), and you know you typically lose about 10% of customers each year ($200,000 in revenue you need to replace). Your average job value is $1,000, and about 30% of your qualified leads convert to customers.
With these numbers, you’ll need 700 new customers to hit your targets ($700,000 ÷ $1,000). At a 30% conversion rate, that means generating about 2,333 leads. If your average cost per lead is $45, your landscaping marketing budget should be around $105,000 annually—which works out to 5.25% of your current revenue.
“The goal-based method provides much greater precision,” explains Alex Mallin, PPC Specialist at Improve & Grow. “But it requires accurate tracking of your conversion rates and acquisition costs. For many landscapers just starting with formal marketing, we recommend beginning with the percentage method while implementing systems to gather the data needed for goal-based budgeting in the future.”
The goal-based approach also forces you to consider operational realities—can your team actually handle 700 new customers? Do you have the crews, equipment, and management capacity to deliver quality service at that volume? Your marketing budget should align with your operational capacity to avoid disappointing new customers.
Calculating Your Landscaping Marketing Budget Step-by-Step
Creating an effective landscaping marketing budget isn’t just about picking a number—it’s about developing a financial roadmap that aligns with your business goals. Let’s break this down into manageable steps that make sense for your landscaping company.
Step 1 – Define Sales & Lead Targets
Start with the end in mind—how much revenue do you want to generate this year? This becomes your North Star for budget planning.
First, look at your existing customer base and the revenue they’ll provide through maintenance contracts and repeat business. Then identify the gap between that number and your total revenue goal. This gap represents what your marketing needs to deliver.
“Be realistic about your capacity,” cautions Carl Lefever. “There’s no point budgeting for 500 new clients if your crews can only handle 200. Your marketing budget should align with operational capabilities.”
Breaking down your revenue targets by service type helps too. Lawn maintenance, hardscaping, and landscape design all have different profit margins and customer acquisition costs. If your average landscape design project brings in $5,000 while regular lawn maintenance averages $250 monthly, you’ll need very different lead volumes for each.
Step 2 – Map Current Performance Metrics
You can’t improve what you don’t measure. Before finalizing your budget, gather these essential performance indicators:
Cost Per Lead (CPL) shows what you’re paying to generate each prospect. Cost Per Sale (CPS) reveals your total marketing investment per new customer. On the revenue side, tracking Revenue Per Lead (RPL) and Revenue Per Sale (RPS) helps you understand the value each marketing effort creates.
Your conversion rate—the percentage of leads that become paying customers—ties everything together. A 25% conversion rate means you need four leads to get one customer.
“Without these metrics, you’re flying blind,” notes Scott Rehnberg. “Even estimated figures based on past performance are better than no data at all.”
If you’re not tracking these numbers yet, start today. Set up Google Analytics 4 for website conversions, implement call tracking for phone leads, and use a CRM system to monitor how leads progress through your sales pipeline.
Step 3 – Compute Your Landscaping Marketing Budget
Now comes the actual budget calculation. You have two solid approaches:
With the percentage method, simply multiply your projected annual revenue by the appropriate percentage—typically 5-10% for established businesses and 10-15% for startups or those in aggressive growth phases.
The goal-based method is more precise: multiply your required leads by your average cost per lead. If you need 300 leads and your CPL is $45, your base budget would be $13,500.
Smart landscaping companies add a 10-15% buffer for testing new marketing channels and tactics. This creates room for innovation without derailing your core lead generation efforts. A small contingency fund also helps you respond to unexpected competitive challenges or seasonal opportunities.
Document all your assumptions clearly so you can refine them as real data comes in throughout the year.
Step 4 – Validate Against Cash Flow & Seasonality
The landscaping business rides a seasonal roller coaster, and your marketing budget should reflect this reality. Rather than spreading your budget evenly across the year, consider this proven allocation pattern:
Winter (Q1): Maintain consistent presence despite lower demand (15-20% of annual budget)
Spring (Q2): Heaviest spending period to capture peak demand (35-40%)
Summer (Q3): Moderate spending to maintain momentum (25-30%)
Fall (Q4): Focus on maintenance contracts and early planning for next season (15-20%)
“One of the biggest mistakes we see is landscapers cutting winter marketing completely,” says Alex Mallin. “This creates a pipeline gap that hurts spring performance. Data shows clients who maintain winter ad spend see conversion rates in April that are 30-40% higher than those who pause campaigns.”
Check that your cash flow can support this spending pattern, especially during winter months when revenue typically dips but marketing needs to continue building your spring pipeline.
Step 5 – Document & Communicate the Plan
A budget that lives only in your head isn’t really a budget at all. Create a formal document that outlines monthly spending allocations by marketing channel, expected performance metrics, and responsibility assignments for implementation.
Include scheduled review points—monthly for tactical adjustments and quarterly for strategic evaluation. Consider creating optimistic and pessimistic scenarios so you’re prepared to scale up or pull back as results dictate.
Share this plan with your key team members. When everyone understands the marketing investment and expected outcomes, they’re more likely to support the strategy and help monitor results. This documented approach helps you plan your marketing spend more effectively and creates clear accountability.
A well-structured landscaping marketing budget isn’t just about controlling costs—it’s about creating a predictable system for growing your business through every season. Follow these five steps, and you’ll transform marketing from a mysterious expense into a reliable growth engine for your landscaping company.
Allocating Budget Across High-ROI Channels
Once you’ve determined your total landscaping marketing budget, the next critical decision is how to distribute it across different marketing channels. The most successful landscaping companies focus their spending on channels that deliver measurable leads and trackable ROI.
Core Lead Gen Channels to Prioritize
Based on our experience working with landscaping businesses across Pennsylvania, we’ve seen clear patterns in what works. Google Search Ads (PPC) consistently delivers some of the highest returns, capturing high-intent prospects actively searching for landscaping services. Most successful businesses allocate 25-35% of their budget here.
“Google Search Ads deliver immediate visibility to customers actively looking for your services,” explains Alex Mallin. “For landscapers in competitive markets like Philadelphia, we typically see costs per lead between $35-60, with conversion rates of 5-8% for well-optimized campaigns.”
Local Service Ads (LSAs) have become another essential channel. These Google-verified listings appear at the very top of search results with the Google Guaranteed badge, creating instant trust. We recommend budgeting 15-20% for this increasingly important channel.
Your long-term visibility depends heavily on Search Engine Optimization (SEO). Building organic visibility through optimized service pages, location pages, and valuable content typically requires 20-30% of your budget. While it takes longer to show results than paid ads, SEO creates lasting assets that continue generating leads without ongoing per-click costs.
A conversion-ready website serves as the foundation for all your digital marketing efforts. Your website is your digital storefront and should be designed specifically to convert visitors into leads. Smart landscapers allocate 10-15% annually for website improvements, maintenance, and conversion rate optimization.
For more detailed strategies on these channels, our guide to Landscaping Advertising Ideas: 7 Ways to Grow Your Business Online provides actionable insights specific to your industry.
Stretch & Supportive Tactics (If Budget Allows)
Once your core channels are funded, several supplementary tactics can improve your overall marketing ecosystem. Retargeting ads follow up with website visitors who didn’t convert initially, typically requiring just 3-5% of your budget but delivering impressive conversion rates.
Email marketing automation helps nurture leads and maintain connections with past customers, requiring a modest 3-5% investment. Social media advertising builds brand awareness and showcases your stunning project changes, warranting 5-10% of your budget when funds allow.
“These supportive channels work best when integrated with your core lead generation strategy,” notes Jen Leong. “For example, retargeting ads can recapture visitors who found you through SEO but weren’t ready to convert, increasing your overall ROI.”
Video marketing (5-8% of budget) creates powerful visual storytelling opportunities, particularly valuable for before-and-after project showcases. Meanwhile, a structured referral program (2-5% of budget) can systematize what many landscapers rely on haphazardly—word-of-mouth recommendations.
Avoid the Money Pits
Not all marketing channels deliver equal value for landscapers. Untargeted print advertising like newspaper ads and general mailers typically drain budgets with little return. Similarly, traditional broadcast media like radio and TV are expensive and difficult to track, with high waste coverage reaching many people who’ll never need your services.
Premium directory listings often come with expensive annual contracts but rarely deliver commensurate value. As for third-party lead platforms like HomeAdvisor, Thumbtack, and Angi—they provide quick access to prospects but often with high costs, intense competition, and variable lead quality. These should represent no more than 10-15% of your budget and be viewed as supplemental rather than primary lead sources.
Sample Landscaping Marketing Budget Allocation
Here’s a practical example of how a $100,000 annual landscaping marketing budget might be allocated for a business with $1.5 million in revenue:
| Channel | Budget Allocation | Expected CPL | Timeline for Results |
|---|---|---|---|
| Google Search Ads | $30,000 (30%) | $45-55 | Immediate (1-7 days) |
| Local Service Ads | $15,000 (15%) | $35-45 | Immediate (1-7 days) |
| SEO & Content | $25,000 (25%) | $25-35* | Medium (3-6 months) |
| Website Optimization | $12,000 (12%) | Supports all channels | Short (1-3 months) |
| Retargeting | $5,000 (5%) | $30-40 | Short (1-2 weeks) |
| Social Media Ads | $8,000 (8%) | $50-70 | Short (1-2 weeks) |
| Referral Program | $5,000 (5%) | $20-30 | Medium (2-4 months) |
*SEO cost per lead decreases over time as rankings improve and traffic grows
“This allocation balances immediate lead generation through paid search with long-term asset building through SEO and website improvements,” explains Brian Welch. “For landscapers in the Philadelphia region or Lancaster County, this mix typically delivers a steady flow of qualified leads while gradually reducing acquisition costs over time.”
The beauty of this approach is its flexibility—you can scale up or down based on your specific growth goals while maintaining the proportional balance that drives results. Whether you’re working with $50,000 or $200,000, the principles remain the same: focus on measurable channels, build owned marketing assets, and continuously optimize based on performance data.
Tracking, Optimizing & Adjusting Your Landscaping Marketing Budget
Creating a landscaping marketing budget is just the first step in your journey toward business growth. The real magic happens when you consistently track performance, identify improvement opportunities, and make smart, data-driven adjustments along the way.
Key Metrics to Watch Weekly & Monthly
Successful landscape companies don’t set their marketing budget and forget it. Instead, they keep a close eye on several critical metrics that reveal how effectively their marketing dollars are working.
“The landscaping businesses that outperform their competitors are religious about tracking these metrics,” says Carl Lefever. “We recommend reviewing lead metrics weekly and financial metrics monthly to identify trends and make timely adjustments.”
Your dashboard should include lead volume broken down by source and service type, so you can see exactly which channels are delivering prospects for specific offerings. Track your cost per lead (CPL) to understand how efficiently you’re generating inquiries, and monitor your lead-to-sale conversion rate to ensure those leads are qualified.
From a financial perspective, keep tabs on your customer acquisition cost (CAC), average job value, and overall marketing ROI. These numbers tell the complete story of your marketing performance – not just how many leads you’re getting, but how profitably you’re converting them into revenue.
Industry research from WordStream reveals an interesting trend: landscaping businesses saw a 13% year-over-year increase in cost-per-click in 2021, significantly lower than the 41% increase across all industries. Benchmarks like these help you determine whether your performance metrics are in line with broader market trends or if adjustments are needed.
When to Reallocate Funds
Your landscaping marketing budget should be a living, breathing document that evolves with your business and market conditions. Several situations should trigger a review and potential reallocation:
When a channel consistently exceeds or fails to meet targets for 60-90 days, it’s time to consider shifting funds. If your Google Ads are delivering leads at twice the cost of Local Service Ads, for example, you might want to redistribute your budget.
“Budget flexibility is essential in the landscaping industry,” notes Alex Mallin. “For example, if you’re seeing Google Ads CPLs increase during peak season, it might make sense to shift some budget to Local Service Ads or focus more on SEO for long-term cost efficiency.”
Be ready to adjust when click costs rise significantly (more than 20% in a key channel), when launching new services that require specialized promotion, during seasonal transitions between peak and off-seasons, or when the competitive landscape changes with new entrants or tactical shifts from existing competitors.
Tech & Tools for Budget Management
Modern landscaping businesses leverage technology to track marketing performance and make informed decisions. A solid tech stack includes:
A robust Customer Relationship Management (CRM) system tracks leads from first contact through project completion, giving you visibility into the entire customer journey. Call tracking software attributes phone calls to specific marketing sources, closing a critical gap in your attribution model.
Google Analytics 4 provides comprehensive website performance data and conversion path analysis, while marketing automation platforms streamline lead nurturing and customer communication. The holy grail is implementing closed-loop reporting that connects marketing activities directly to revenue outcomes.
“The right technology stack allows you to see exactly which marketing investments are driving revenue,” explains Ricky Angeles, Systems Manager at Improve & Grow. “For landscaping businesses, we typically recommend a combination of Google Analytics 4, call tracking, and a CRM system that integrates with your estimating and project management tools.”
Case Study: 90% Lead Growth for a Landscape Designer
A Pennsylvania landscape design firm partnered with Improve & Grow to optimize their marketing. Previously, they were spending across various channels without clear tracking or strategy – essentially hoping for results without a system to deliver them.
By implementing a data-driven approach, they maintained the same budget allocation but redistributed funds based on performance data. The results were remarkable: website traffic increased by 55% year-over-year, lead volume grew by 90% in the first 12 months, cost per acquisition decreased by 35%, and return on ad spend improved from 3:1 to 8:1.
The change came through several key changes. They created targeted service landing pages for different offerings, implemented a full-funnel strategy with content for awareness, consideration, and decision stages, shifted budget from underperforming directories to Google Search Ads and SEO, and developed a systematic approach to gathering and showcasing customer reviews.
“This case demonstrates that it’s not just how much you spend, but how strategically you allocate your marketing budget,” says Brian Welch. “By focusing on owned assets like their website and SEO rather than rented visibility on third-party platforms, they built sustainable growth that continues to deliver results.”
The lesson is clear: continuous monitoring, strategic adjustments, and investment in owned marketing assets creates a sustainable growth engine for landscaping businesses that far outperforms a static, set-it-and-forget-it approach to budgeting.
Frequently Asked Questions about Landscaping Marketing Budgets
How often should I review my landscaping marketing budget?
Your landscaping marketing budget isn’t a “set it and forget it” tool—it needs regular attention to maximize results. We recommend quarterly strategic reviews of your overall budget allocation, complemented by monthly tactical adjustments based on performance data. During the busy spring and summer months, weekly monitoring becomes essential to stay responsive to market changes.
“Quarterly reviews allow you to step back and evaluate broader trends,” explains Carl Lefever, “while monthly and weekly check-ins let you make tactical adjustments to maximize current performance.”
The most successful landscaping companies we work with in Pennsylvania have developed a rhythm to their budget reviews:
- Weekly: Quick check of lead volume, quality, and how each channel is performing
- Monthly: Deeper dive into channel-specific metrics, conversion rates, and ROI calculations
- Quarterly: Strategic reassessment of overall budget allocation, with adjustments for seasonal shifts
- Annually: Comprehensive performance analysis to inform next year’s budget planning
This multi-layered approach ensures you’re making data-driven tweaks that keep your marketing aligned with business goals throughout the year.
Should startups spend a higher percentage on marketing?
Yes, new landscaping businesses typically need to invest a higher percentage of revenue—about 10-15%—compared to the 5-10% that established companies allocate. This higher initial investment serves several critical purposes for new businesses entering the market.
“Startups face the challenge of having no existing customer base or referral network,” notes Jen Leong. “The higher initial investment helps overcome these barriers and establish market presence more quickly.”
When you’re new to the landscaping market, you’re essentially starting from scratch—building brand awareness, generating your first customers, competing against established providers with years of reputation, creating essential marketing assets like your website and portfolio, and testing different messages to find what resonates with your audience.
As your business matures and you develop a base of recurring customers and referrals, you can gradually reduce the percentage while maintaining or increasing the absolute dollar amount invested in marketing. This transition usually happens naturally as revenue grows, allowing you to maintain strong marketing presence while improving profitability.
What’s a healthy CPL for landscaping services?
The average cost per lead (CPL) for landscaping services typically ranges from $40-$60 for digital marketing channels, but this benchmark varies significantly based on several factors that affect your specific business.
“Rather than focusing solely on CPL, we recommend evaluating your customer acquisition cost (CAC) relative to customer lifetime value (LTV),” advises Scott Rehnberg. “A healthy ratio is keeping your CAC at 25% or less of your customer LTV.”
Your target CPL depends heavily on your specific service mix—design services often command higher CPLs ($70-90) than maintenance services ($30-50) because of their higher profit margins. Geographic factors also play a major role, with urban areas like Philadelphia typically seeing higher costs than rural Pennsylvania regions due to increased competition.
Seasonal fluctuations are another consideration, as peak season (April-June) typically drives CPLs up by 20-30% when everyone is competing for visibility. The density of competitors in your market and the value of your target customers also significantly impact what constitutes a “healthy” CPL.
For perspective, if your average landscaping client represents $4,000 in lifetime value, your target customer acquisition cost should be $1,000 or less. With a 25% lead-to-customer conversion rate, this means you could afford up to $250 per lead while maintaining a healthy acquisition-to-value ratio. This approach ensures your marketing investment delivers measurable, profitable growth rather than just generating expensive leads.
Conclusion
Creating an effective landscaping marketing budget isn’t just a financial exercise—it’s the foundation for sustainable business growth. Throughout this guide, we’ve explored how strategic marketing investment can transform your landscaping business from surviving to thriving.
“The difference between landscapers who struggle and those who scale is rarely about technical skill,” reflects Carl Lefever, Founder & Digital Marketing Strategist at Improve & Grow. “It’s about having a systematic approach to marketing that generates a predictable flow of qualified leads.”
When you implement the frameworks and formulas we’ve discussed, you’re not just spending money—you’re investing in a growth engine that delivers measurable results. The most successful landscaping businesses we work with have acceptd these key principles:
Start with clear goals before opening your wallet. Your revenue targets and growth objectives should drive your budget decisions, not the other way around.
Use industry benchmarks as your starting point. While 5-10% of revenue works for established businesses, don’t be afraid to invest 10-15% as a startup—it’s an investment in your future pipeline.
Track essential metrics religiously. Your CPL, conversion rates, and ROI aren’t just numbers—they’re the vital signs of your marketing health and the key to ongoing optimization.
Prioritize high-ROI channels rather than spreading yourself too thin. Google Search, Local Service Ads, SEO, and your website should form the core of your strategy before expanding to supportive tactics.
Adjust seasonally instead of turning marketing on and off. Maintaining presence during winter months builds your spring pipeline and gives you a competitive edge when demand surges.
Review regularly with data in hand. The landscape changes constantly—your strategy should evolve with it through quarterly strategic reviews and monthly tactical adjustments.
As you refine your approach over time, you’ll develop an increasingly sophisticated understanding of which marketing investments drive the best results for your specific business model and service area. This isn’t just marketing—it’s building business intelligence that becomes a competitive advantage.
At Improve & Grow, we’ve helped landscaping businesses throughout Pennsylvania transform their marketing from a cost center to a profit center. Our team understands the unique challenges you face, from seasonal fluctuations to local competition, and we specialize in developing data-driven strategies that generate qualified leads with measurable ROI.
Your landscaping expertise creates beautiful outdoor spaces—our marketing expertise helps ensure you have a steady stream of clients who value and seek out that expertise. To learn more about how we can help your landscaping business grow through strategic marketing, explore our contractor marketing services or contact us for a consultation custom to your specific goals.