seo business

12 SEO Business Mistakes (and How to Avoid Them)

Learning SEO, which stands for search engine optimization, is a complicated process if you are not already familiar with how it works.

The Internet is cluttered with articles illustrating how to incorporate SEO into your business. You probably already know how to strengthen your SEO to some extent, but we’ll cover some ways to help you achieve real growth. 

SEO business mistakes can be made if you don’t work towards attracting the right customers to drive sales. Here are the top 12 SEO business mistakes that you could be making without even knowing it:

1. Not Sharing The Right Content

So you’ve spent hours creating new content for your company’s online website. Instead of constantly relying on the brand new content to drive traffic back to your website, consider sharing the content that has been the most popular. 

Yes, working on increasing the number of blog posts you share is important. However, you can’t ignore the highest-performing articles. Use the success of these articles and share them across all of your social media platforms for even more exposure. 

Think about these questions when sharing content to prevent SEO business mistakes:

  • What types of topics are proving to be the most talked about?
  • How often is a specific topic being shared and to what platforms do they perform the best?
  • What topics are showing as highly interactive with your audience?

2. Not Staying Up-to-Date With New SEO Business Technologies

Over the past 10 years, SEO has dramatically evolved. Is your business up-to-date with the latest advancements in technology that makes marketing easier? 

One mistake commonly made with SEO business techniques is the use of “keyword stuffing”. What keyword stuffing means is adding too many keywords into a web page on your website. When you add too many keywords, your SEO lowers the credibility of your words. Keyword stuffing is a technique of the past, and newer algorithms, such as Penguin, for example, are penalizing this method.

You want to avoid this search engine optimization mistake at all costs. It’s easy to lose track of how many keywords are found on one web page. Keep track of how many you write to eliminate the possibility of losing out on a high SEO rank. 

3. Not Focusing On Your Audience

What is your business without the customers who drive sales? You need to tap into what your customers are thinking. How better to do this than by interacting with them on a regular basis?

Reach out to your audience by sending them to places where they can provide feedback on products/services. 

4. Being Concerned When You Don’t See Immediate Results 

Your SEO business results will not be immediate. It takes months to build up a high SEO rank. There is not an easy and quick fix when it comes to SEO. Don’t get fed up with not seeing results! Stay with your SEO plan to market your business. Data never sleeps. There is always new content being added to the Internet every single day.  

At Improve & Grow, we have visible case studies that prove increases in e-commerce transactions by 70%. 

5. Not Posting Enough Quality Content

It’s quality over quantity in an SEO business world. You should focus on creating high-quality content in order to boost your SEO rank. High-traffic sites use quality content to boost their ranking all the time. 

Some tips on posting quality content include:

  • Not deceiving your customers
  • Avoid playing tricks to draw people in
  • Consider what makes your brand stand out from the rest of your competition
  • Eliminate user-generated spam
  • Keep your customers engaged on your website

6. Being Too Sales-Driven

You want to see sales, but you should limit the amount of content that comes across as “salesy”. Instead of focusing on making a quick sale, fine tune your approach to talking with your audience. You need to develop a loyal relationship with your customers so they are satisfied with your business. 

Your future revenue depends on strengthening this relationship. If your customers think you are trying to sell them something too hard, then they will immediately be turned away. There is a fine line between being a salesperson and being friendly, and you should find a healthy balance while marketing your business.

7. Not Believing In a “Less Is More” Tactic 

Of course, in America, we have a constant need to have the latest and greatest everything. A new TV, a new cell phone, a new car. You name it, we all crave it. It’s in our nature to desire the latest technology. The same is not the case when talking about SEO business tools. 

You can definitely make your audience feel anxious about the information you are handing out to them at once. Don’t overwhelm your audience with too much at one time. Quality content is important to create, but throwing it all at them in a short amount of time can become counterproductive. 

8. Not Knowing the Difference Between SEO and Social Media Marketing 

Social media and SEO are two terms that are often interchangeable, however, they are two entirely different things. These tools are used to work together to improve engagement on both ends. Having a successful social media presence can ultimately lead to a higher SEO rank.

It’s important to focus on building both of these areas of your business, as they influence each other in positive ways. 

9. Leaving Out Meta Descriptions

Meta descriptions are also important to boost your SEO business techniques. Using the right titles and meta descriptions will improve the searchability of your web page.

But what is a meta description? If you are unaware of these meta tags, then let us quickly explain how they can become valuable to you. Meta tags are small snippets of information that are placed in the page’s code. They work to tell search engines what can be expected on a page. The meta tags are not visible on a web page because they are found in a website’s HTML coding. 

When you add these details to your content, they will immediately add interest to the search engines that crawl all web pages. For the best on-page SEO, having meta descriptions are one tool that you need to take the time to incorporate. 

10. Leaving Out Analytic Data For Your SEO Business

In order to see true progress, you need to invest in analyzing your journey along the way. To see how far you’ve come track your website data through Google Analytics. It’s free and easy to set up for any website. Review your numbers on a regular basis. How much traffic is coming to your website based on the keywords that you are plugging into your blog posts? What demographic is interested in your business? 

Review your numbers on a regular basis. How much traffic is coming to your website based on the keywords that you are plugging into your blog posts? What demographic is interested in your business? 

Once you decide to try out a new method of SEO, track how it is performing. Are you seeing more visitors on your website since you added the new technique? Google Analytics is a great way to see exactly who’s visiting your website and how long they are staying. 

11. Having Broken Links

Are you constantly checking your links to make sure they are hyper linking correctly? This is yet another mistake that businesses make in terms of SEO. All of your hyperlinks need to be active. Google does not like the links that are broken. If your website has a lot of problems, Google will most likely downgrade it on the SEO ranking scale. 

Keep your website full of healthy, working links to eliminate this issue. Bad links are something to look out for on all of your pages, so make sure to scope them out the next time you are doing some clean-up. 

12. Keeping Duplicate Content 

Do yourself a favor and check for duplicate content across your website. If you have pages that have the same information, then Google will not be able to identify where to put it. If you have duplicate content Google will lower your overall SEO ranking drastically. 

A few problems arise with duplicate content, including:

  • What section of the content should be organized in the search query?
  • What section of the content needs to be linked back to?

Make sure to avoid this common mistake by searching your website for multiple entries of the same information. 

In Conclusion

Hopefully, you have discovered some new tips for developing SEO business improvements for your company. At Improve & Grow, we think every business needs to achieve the best SEO rankings. Contact us or follow us on Facebook to discover more helpful tips regarding SEO. 

Even if you’re super busy running your business on a day to day basis, we can arrange a time to meet up and discuss the future of your SEO. Having an SEO strategy is key. Let us help you build your business one SEO link at a time!