Glossary of PPC Terms
Do you need more leads in your sales funnel? Do you want a position on page 1 of the search results right now? Pay-per-click (PPC) ads are hands-down the fastest way to generate highly…
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10 Takeaways from The Insight Marketing Conference
10 Takeaways from The Insight Marketing Conference The landscape of online marketing is constantly evolving. It’s imperative that practitioners are constantly increasing their…
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Google Beacons: SEO & PPC Benefits
Over the past month, a lot of our clients have received Google Beacons in the mail, even though they haven't specifically asked for them. That's raised questions like: What are…
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Is it Time to Redesign Your Website?
Consider the following questions: What role does your current website play in your sales strategy and is your website generating any sales leads? Don’t you wish you had a 24hr sales…
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SEO & PPC: A Primer on Search Engine Marketing (SEM)
Search engine marketing, often abbreviated as SEM, is the name given to the variety of online marketing tactics used by businesses to market to users via a search engine, such as Google,…
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Refreshing Mountain Sees Exponential Growth in Group Retreats with Online Marketing
Executive Summary What began as a rundown horse camp for local children in 1983, the Harnish family transformed into Refreshing Mountain Retreat and Adventure Center, a thriving group…
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HingePoint Sees 94% Increase in Website Conversions
Challenge After working with Improve & Grow since 2015 and receiving a mix of services, including PPC, SEO, and CRO, HingePoint saw a tremendous growth in website traffic and leads.…
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Why is My New Blog Post Not Showing in Google?
Help! Why Are My Blog Posts Not Showing Up on Google? You've gone to all the hard work of creating a new blog post: writing content, creating images, getting internal approval, making…
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BR Williams Sees 56% Increase in Website Leads with SEO & CRO
Challenge Despite being in business for almost 60 years, BR Williams was not seeing traffic coming to their website. They invested in a website redesign in hopes of increasing traffic…
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The PPC Metrics That Really Matter to Your Bottom Line
Congratulations, you have a website! But did you know your site joins 4.49 billion other pages on the internet? Desperate times call for desperate measures, and you need PPC metrics…
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