7 Ways to Get Big Returns From Targeted Email Marketing
How much time per week are you spending on your targeted email marketing campaigns? An hour? Maybe even less? Even if you're spending 5 hours or more every week, not utilizing the…
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How To Measure Online Marketing Campaign ROI
Digital marketing has proven successful across many industries, however, research indicates that up to 25% of businesses don't know how to calculate the return on investment (ROI)…
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How To Write So Google Will Show And Users Will Read
It is our experience that most people are unsure of how to write blogs or articles that their users will read or value. Not only that but when it comes to writing in a way that satisfies…
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How to Get the Most Return From Your PPC Strategy
When it comes to marketing, you can always do better. With Google search results getting ever more ad-focused, now is the time to look at your PPC strategy. Is it as effective as it…
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How to Optimize a Product Landing Page for Max ROI
It almost seems as if folks would prefer to shop, communicate and work virtually than in real life. And businesses are taking advantage of this new viewpoint consumers have of the world. Since…
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Adventure Turf Sees 38x Increase in Organic Traffic with SEO
Challenge When MJD’s Property Solutions decided to establish adventureTURF as a separate division, Mike Dallmann found himself in a predicament: adventureTURF’s website was not…
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Why You Need to Use PPC Data to Boost SEO Traffic
Are you using Pay-Per-Click (PPC) services to market your website? If not, you aren't just sacrificing an additional revenue stream for you and your business. You're actually abandoning…
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Organic Traffic vs. Paid: Where Should You Focus Your Budget?
Getting people in the door (whether it's a physical door or a virtual door) is difficult. You can't just push a button and people automatically show up. It takes a certain kind of effort…
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Google Ads Ad Extensions – One Best Practice Doesn’t Fit All
If you have worked with a Google Account Strategist on your Google Ads (formerly AdWords) account(s) anytime in the recent past, you were probably strongly encouraged to use all the…
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Urgent Care for Kids Sees 57% Increase in Online Check-Ins
Challenge Urgent Care for Kids had been running pay-per-click ad campaigns for some time. The ad campaigns were a key part of their online marketing strategy. Unfortunately, the…
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