Team member

Alex Mallin

PPC Specialist

Alex Malin, Paid Ads Specialist

Alex Mallin is our Pay-Per-Click (PPC) Specialist at Improve & Grow, bringing nearly five years of experience in digital advertising. He’s all about data-driven strategies, campaign optimization, and, most importantly, getting real results for clients.

Alex got his start managing PPC for large B2B industrial clients before expanding his expertise to businesses nationwide. Now, he’s focused on creating and optimizing ad campaigns that help businesses attract the right leads—efficiently and cost-effectively. His goal? To not just meet client expectations but to exceed them.

When he’s not fine-tuning ad campaigns, Alex is likely building custom computers, testing out mechanical keyboards, or cheering on his favorite team with a loud “Go Birds!”

 

South Korea – There are a lot of countries in Asia that I’d love to visit, but hours of TikToks and YouTube videos have convinced me I need to try Korean street food.
I came across digital marketing by chance and very quickly found my passion for it. There was a moment where everything clicked into place for me and it felt like the curtains of the internet were opened for me.
Ask questions! Everyone here is very helpful and would rather you ask something on your mind than keeping it in thinking it’s a dumb question.
I’m a gamer by heart so most of my hobbies serve that in some sense. If I’m not thinking about the next computer I’d like to build, I’m certainly thinking about the next keyboard I want to build. Fitness is an important part of my life, very few things make my brain feel as good.
Excellence – I feel that holding yourself accountable and to a high standard helps to lift up those around you.
Powie – shortened from Al Pow
A shark – I feel like I really only hear about shark bites and not full on attacks. I have not heard such great things about bears.
I honestly cannot think of a store where I’d want to buy that much!
Over. I feel like it’s so much easier to grab for.
Content Written by Alex

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