LeadHub CRM is a complete customer relationship management platform. This article covers its Email & SMS Campaigns feature, which lets you send newsletters, promotions and text blasts to the right people from one place.
Your contact list is full of people who already like what you do. Past guests, longtime customers and subscribers are all waiting on your next update. Then a busy month hits and the newsletter slides again.
SMS and email marketing works best when it runs from the same system that holds your contacts. LeadHub CRM gives you that, so your next promotion reaches the right list on the day you planned.
Scattered Contact Lists Are Hurting Repeat Business
Most service businesses keep contacts in more than one place. Some names sit in an old newsletter tool, others in a registration system or a staff member’s phone. Pulling them together for one email blast can eat up an afternoon.
When every send takes that much work, campaigns go out less often. The channel you choose matters, too. A 2023 HighLevel guide, citing Gartner research, reports text message open rates as high as 98%, compared with 19.8% for email.
Texts also get answered more often. Gartner research, as cited by Project Broadcast in 2025, puts the average SMS response rate at 45%, compared with 6% for email.
One-size-fits-all messages bring a different problem. A midweek special meant for group leaders lands in front of a family who visited once. Send enough of those, and people start skimming past your name.
How LeadHub Simplifies SMS and Email Marketing
LeadHub handles SMS and email marketing from the same platform that stores your contacts. You choose an audience, write your message and send emails in bulk on your schedule, with no spreadsheets to export or lists to merge.
This is the real strength of CRM email marketing. Each send can draw on what you already know about a contact, and replies come back to a shared inbox your whole team can see.
Key Features and Benefits
Each feature below covers one step of a campaign. Together, they take you from picking an audience to seeing what worked.
Smart Lists for Targeted Audiences
Smart Lists filter your contacts by tags, pipeline stage and other details, so you can build the right audience for each send. Your emails and text campaigns then reach the people most likely to act on them.
An Email Builder with Branded Templates and AI
A drag-and-drop builder and template library help you design an email newsletter that looks like your brand. Built-in AI can draft the copy, so you spend less time on layout and more time on what you want to say.
Send Now, Schedule or Send in Batches
Bulk email can go out right away, at a set date and time, or in batches. Write next month’s update during a quiet week, then let LeadHub send it on schedule.
Bulk SMS with Drip Mode
Bulk SMS sends one personalized text to many contacts at once, on a schedule or in smaller batches during the days and hours you choose. Drip mode paces larger sends for better delivery and keeps every message inside your sending window.
A/B Testing and Campaign Reports
A/B testing lets you compare subject lines and content against each other. After each send, reports show opens, clicks and delivery results. Over a few email campaigns, you’ll learn which messages get the strongest response.
Verified Sending and Opt-Out Protection
LeadHub can send from your own verified email domain, which helps your messages reach inboxes. Bulk texts also skip anyone who has unsubscribed or is marked do not disturb, so you honor people who asked to hear from you less often.
Practical Example: How a Retreat Center Improves Its Email and SMS Campaigns
Picture a retreat center with years of past guests, church groups and families in its records. The program director knows a regular newsletter would help, but hosting groups comes first. Open midweek dates often go unpromoted because reaching the right people takes too long.
With LeadHub, the team could settle into a steady monthly rhythm. A typical month might include:
- A monthly newsletter, built from a branded template and scheduled a week ahead, is sent to every subscriber
- A fall email campaign promoting winter retreat dates, sent only to past group leaders through a Smart List
- A short text blast announcing new midweek openings to contacts who opted in to texts
- Reports showing which subject lines and offers drew the most clicks
The director could stay in touch with past guests all year, with far less scrambling before each send. Our guide to staying top of mind with email and text blasts offers ideas for what to put in each one.
When Email and Text Campaigns Become Consistent, Growth Follows
Your past guests and customers already know what you offer. Staying in touch on a steady rhythm keeps you in mind when they’re ready to plan again, and that rhythm is far easier to keep when every send starts from one organized list.
LeadHub gives you one email and SMS marketing platform for your contacts, newsletters and text messages. Your team can then put its energy where it belongs, with the people you serve.
Simplify Your Email and SMS Campaigns with LeadHub CRM
If your newsletter keeps slipping or your promotions reach the wrong people, LeadHub can bring it all into one place. Let’s talk about how it could fit the way your team already works.
FAQs
What is SMS and email marketing?
SMS and email marketing means sending planned messages, like newsletters and promotions, to your contacts by text and email. Email gives you room for photos, links and longer updates. Texts work best for short, timely news like a deadline or a new opening.
Why do email and text campaigns matter for service businesses?
Your existing contacts already know your work, which makes them some of your warmest prospects. Regular email newsletters keep you visible between visits. A quick text can share an opening or a deadline while there’s still time to act on it.
How is an email blast different from an automated email?
Email blasts send one message to a chosen list on a date you pick. An automated email goes out on its own after a contact acts, such as filling out a form. LeadHub does both, and our guide to automated workflows covers the second kind.
How often should I send newsletters and text messages?
Choose a rhythm you can keep, such as a monthly newsletter plus occasional promotions. Texts feel more personal, so save them for short, time-sensitive news. Our guide to email and text outreach for retreat centers and camps suggests limiting texts to one or two a month.
Can LeadHub handle email and texting from one place?
Yes. Email & SMS Campaigns come with the LeadHub Pro plan, so your email marketing lives inside the same CRM as your contacts. Our team handles setup and staff training on this platform for email and texting. Texts and emails carry separate usage fees.
