We’re taking a deep dive into why PPC and SEO are a match made in heaven. Read on for the PPC training you need to jump start your search campaigns.
Okay. You have your website live, your products uploaded, and a bunch of blogs to make your website Google friendly. But nothing great has happened yet.
Sure, SEO is important and landing your site on Google’s first page results is essential if you want more sales, engagement, or any other call to action you have in mind. But why not combine it with another, equally efficient method? Yes, as the title suggests, we are are going to deep dive into some PPC training.
What is PPC?
Since we are sure you know what SEO is, let’s explain briefly what PPC marketing is. Long story short, PPC is an advertising model in which advertisers pay an online source to display their ads and direct traffic to their websites. The way advertisers pay for this service is actually in the name of this marketing model –yes, PPC, also known as CPC, stands for Pay Per Click.
When talking about PPC, many publishers automatically think about Google Ads. However, since it’s 2016, every popular website or platform with millions of users (Facebook, Twitter, Instagram etc.) allows you to publish your online ads.
The Benefits of combining PPC with SEO:
- PPC and SEO can rocket your exposure and make your product or service popular to the masses.
- Your conversions will boom so much you will not even believe it.
- You can lead searchers to the content that you choose and you will not just let them click on that bad Glassdoor review that comes up first on Google (everyone has them).
- More visits lead to a more engaged audience. How will someone like your Facebook Page or follow you on Twitter when they haven’t even visited your website yet?
- And, last but not least, investing money on advertising, makes a company feel more legit. Sorry, but it does.
Yes, you’ve guessed it right. Both PPC and SEO help your website shine and gain more visitation. In addition, it can help “webpreneurs” promote their products/services and achieve more sales. After all, it’s a material world we live in, right?
Now, that we’ve finished the theory class, let’s take a look at four different ways to combine SEO with PPC and make your life easier and your income bigger.
PPC and SEO Keywords Matter
And, maybe, they matter the most. One way to monitor what people really need these days is by visiting the Google Trends website and take a look at “what is hot right now.”
However, since you are running a business (and not Buzzfeed), there is another, quicker and more effective way to help you understand what your audience really needs from you. Your website’s search bar. Yes, if you don’t have one, you’d better add one right now. Right this second.
Because providing your visitors with a search bar allows you to monitor what they are looking for on your website.
This way you will know what content would be wiser to promote the most on PPC marketing and what SEO modifications you have to make in order to make these products come up first on Google results.
In other words, this way you will allow your own visitors and the keywords they use to provide you with the focus keywords you’ll need to have in mind.
Pretty clever, huh?
Your Website Also Matters
Having a website is not even enough when you are entering the world of digital entrepreneurship. You have to create a website that both looks amazing and is modified for SEO and PPC purposes as well.
For example, according to Google, an important factor that the most popular search engine is looking for when deciding where each page is going to show up on results, is the website’s load speed.
Is your website fast enough? Do you need to make some small modifications to meet the standards that Google has set? In addition, and again, according to Google, PPC rates vary and one of these parameters is your page’s load speed. Why pay 5 cents per click when you can have the same results with just 2?
Extra tip: Please make sure your website looks beautiful and easy to navigate in. You’ve got your visitor’s attention. Now, all you have to do is to give them a reason to stay.
We know, the word “performance” may sound intimidating to any Internet marketing newcomer. But, to be honest it’s much easier than it sounds. Monitoring performance requires you keeping your eyes open and see what your audience is all about.
An easy way to monitor your website’s performance is by promoting via PPC marketing different products, product categories or services to different kinds of people. Targeting specific demographic profiles is one of the most important tricks a marketer has to keep in mind.
You might be promoting your products to 25-year-old women who live in Minnesota, but no matter how niche this audience might seem, it will help you get your products’ appeal on them. If it turns out to be a mistake and this audience is not that right for you, you can just keep experimenting. Makes sense, right?
So, after promoting anything you want to promote to different kinds of consumers, you will understand what each audience needs or what audience your website speaks to the best.
This way you will be able to make some more modifications in order to make your page SEO friendly and reach to people who will engage the most.
Target Different Keywords
Yes, you guessed it right. You can (and you should) target different keywords for PPC campaigns and different for SEO purposes.
In fact, since some keywords are more costly than others, you can target the cheap ones via PPC and work your SEO magic on the expensive ones. This will save you some money but still help you succeed.
After this primer, you’re ready to jump start your search marketing with some PPC action!
Have you ever used PPC before, and have a story to share? Let us know in the comments below!