snapchat vs instagram

Snapchat vs Instagram: Which Works for Your Business?

Which social platform should you focus on for lead generation and brand awareness: Snapchat vs. Instagram? These two have a combined monthly user base of over 600 million. There’s no reason you shouldn’t be working to harness the power of these top social platforms for your business or marketing campaigns. We’re here to help you decide…

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youtube seo

YouTube SEO: What it is (and Why You Need It)

Unless you are already in the field of online marketing, you may not think of YouTube as a search engine. Most people just think of it as “that video platform.” Nothing more. But look at the fact that YouTube has over one billion users who watch 5 billion videos a day. And the total number…

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seo link building tools

What We Learned About SEO Link Building Tools in 2016

We are always at the mercy of Google’s ever-changing standards, which is why the SEO link building tools that work today might not work tomorrow. As a result, we are constantly revamping our SEO strategies, trying to find the best ways to use links under Google’s guidelines. Unfortunately, some of us fall flat on our…

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SEO analyst

Be Your Own SEO Analyst With These Easy SEO Quick Fixes

Digital marketing is intimidating. There’s no shame in admitting that sometimes the ins and outs of SEO can make even technically savvy people a little confused. That’s completely normal, and in all honestly, even our own staff sits back and says “huh?” when Google pushes out an unexpected algorithm update. What really matters is that you…

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social marketing

7 Easy Ways to Use Social Marketing Posts to Improve SEO

Your social marketing posts are probably aimed at getting your brand in front of customers. That’s brilliant – it’s a fantastic way to get exposure without necessarily needing a huge advertising budget. And, you’ve probably heard about SEO. You know it involves Google and improving where your business appears in the search results. But, did you…

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