Posts by carl@improveandgrow.com

PPC data

Why You Need to Use PPC Data to Boost SEO Traffic

Are you using Pay Per Click (PPC) on your website? If not, you aren’t just sacrificing an additional revenue stream for you and your business. You’re actually abandoning one of the most essential ingredients of marketing success in the 21st Century. You’re sacrificing your data. PPC Data is an integral view into the performance of…

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how ppc works

Understanding How PPC Works With SEO To Boost Your Brand

Pay per click campaigns and search engine optimization fall on two different sides of the advertising spectrum. While SEO focuses on generating organic traffic, PPC revolves around buying ads. Neither strategy is wrong, but they’re usually implemented separately. We’re here to say that focusing on one strategy while disregarding the other is costing you traffic. Why?…

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seo strategist

The SEO Strategist Guide to Keyword Research in 2017

Both the new SEO strategist and the old-timer have to know how to conduct proper keyword research in order to enjoy some degree of success in today’s market space; the mere optimization of simple keywords just isn’t as rewarding as it once was. As a result, no SEO strategist on the face of the planet can afford…

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